In digital marketing and the SEO game, there's a game-changer called Programmatic SEO that can supercharge your online business growth.
A lot of you might be new to it or might have heard about it — but don't know how it works and how it helps websites boost their search engine rankings and scale their number of visitors.
This article dives deep into the world of Programmatic SEO and shares the inspiring success story of Airbitics, a platform that helps Airbnb hosts. We'll explore what Programmatic SEO is all about, how Airbitics used it to skyrocket its success, the advantages it offers, and the potential challenges you might face. Plus, we'll provide you with a step-by-step guide on how to build your very own Programmatic SEO system.
So, What Exactly is Programmatic SEO?
Programmatic SEO is a strategic approach that focuses on targeting specific niche keywords within a particular category. Instead of just optimizing for broad terms, Programmatic SEO focuses on those specific, niche keywords to create content pages that cater to a more targeted audience. It's all about delivering highly relevant content to the right people at the right time.
Example/ Case Study of Programmatic SEO from Airbitics: Transforming Airbnb Hosting with Programmatic SEO
Let's take a closer look at Airbitics, a company that assists Airbnb hosts in managing and investing in short-term rental properties. They discovered the power of Programmatic SEO through careful keyword research. They stumbled upon a profitable keyword — "arbitrage" — which is all about leasing a property long-term and renting it out on a short-term basis at a higher price, specifically in the context of Airbnb.
The success of Airbitics' first article on "Airbnb Arbitrage in New York" inspired them to adopt a programmatic approach. They started creating articles for different cities and explored related variations, such as "Airbnb rules in New York." This allowed them to cater to the diverse needs of Airbnb hosts across various locations.
The Impact of Programmatic SEO on Airbitics’ Growth
Airbitics experienced phenomenal growth using Programmatic SEO. In just a short span of 4.5 months, they went from zero to 20,000 visitors! And that's not all — their conversion metrics skyrocketed too. They went from making 1-2 sales per week to a remarkable 4 sales per day, resulting in an incredible 1500% increase in sales.
Why Programmatic SEO Is an Awesome Growth Channel
Programmatic SEO is an exceptional growth channel for several reasons. While traditional SEO is valuable, Programmatic SEO takes it to the next level by focusing on niche landing pages at scale. This means you can deliver highly targeted content to specific audience segments, increasing the chances of converting visitors into customers.
The beauty of SEO lies in the fact that users actively search for solutions on search engines like Google. So, Programmatic SEO amplifies that value by tailoring content to highly specific queries, making it even more likely that visitors will engage with your content and potentially convert into loyal customers.
The Сhallenges of Programmatic SEO
While Programmatic SEO offers immense potential, it does come with its fair share of challenges. Success in Programmatic SEO relies on effectively optimizing a standard SEO piece. If you're new to the game, scaling an unproven system could result in creating low-quality pages that don't generate great results.
Another challenge is the demand for a big chunk of content to be created. Whether you're doing it manually or using technical tools, creating a huge amount of relevant content is crucial for Programmatic SEO success.
Building Your Programmatic SEO System
Building a Programmatic SEO system involves a structured process. It all starts with comprehensive keyword research. Airbitics used a custom scraper to identify frequently appearing key phrases within the Airbnb community center. If you don't have access to such tools, you can explore forums, communities, and groups related to your target audience's niche to gain valuable insights.
Here's a step-by-step guide to building your own Programmatic SEO system:
Step 1: Keyword Research
Find a template term for targeting niche keywords. You can use tools like Google Keyword Planner or, like Airbitics, create a scraper to analyze relevant forums. Look for recurring phrases that reflect user queries.
Step 2: Creating Content
Craft an initial article that serves as an informative resource rather than a traditional blog post. This will be your template to share with writers. Test the template and make it easy to outsource content creation.
Step 3: Boosting Article Rankings
Aim to increase user engagement on pages to improve SEO rankings. You can transcribe blogs into audio for increased page retention, incorporate content formats like comparisons, FAQs, audio snippets, and calculators, and create interactive content that encourages user interaction. For example, Airbitics developed a short-term rental calculator to capture geo-targeted email leads.
Programmatic SEO Content with AI
Taking Programmatic SEO to the next level involves integrating artificial intelligence (AI) tools for efficient content generation. One such tool is Drafthorse, created by Cody, founder of a company called Swell. Drafthorse is a programmatic SEO article generator designed to streamline the content creation process.
Here's how you can use AI for SEO content creation:
Step 1: Collecting Keywords
Use tools like SEMRush to find keywords related to your topic with low Keyword Difficulty (KD). Export the list into a CSV file.
Step 2: Identify the Top 10 Keywords
Select 10 relevant keywords with low KD that align with your brand. Long-tail keywords with low KD are ideal for better SEO results.
Step 3: Generate Articles Using Drafthorse
Upload the selected keywords into Drafthorse, and it will generate article outlines and content sections based on each keyword. This allows you to create numerous articles in just minutes.
Why AI for SEO Content Works
AI, when used for content generation, significantly increases output volume, which is crucial for SEO success. Drafthorse focuses on producing general knowledge content at scale, fitting into the category of commodity content. When combined with content repurposing strategies, it becomes a powerful content creation engine.
Tips for Writing SEO Content Using AI
- Avoid broad topics and focus on long-tail keywords to target specific audiences.
- Incorporate a Call To Action (CTA) in your content to encourage user engagement.
- Consider using instant transactional marketing to achieve short-term gains while waiting for SEO to take effect.
- Analyze competitors and search console data for additional keyword opportunities.
Conclusion
Programmatic SEO is a game-changer for companies looking to accelerate their growth in the digital landscape. Airbitics' success story, along with insights into building a Programmatic SEO system and leveraging AI for content creation, provides a comprehensive guide for businesses aiming to dominate the online world.
As online marketing continues to evolve, mastering Programmatic SEO emerges as a pivotal strategy for any business aiming for sustained growth and success.
