Homeschool affiliate programs are businesses or educational institutes that provide homeschooling content.

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20+ Best Homeschool Affiliate Programs and Networks [2023]

If you are gifted with the knowledge of how to take care of children, you also have the opportunity to earn money by promoting the right products for them to their parents. Taking care of children does not only mean providing them with food or water but also knowledge. Part of this knowledge comes at home when parents are alone with their kids, trying to teach them what they can't learn at school or prepare them for things they will teach before school.

Homeschooling is a popular topic and a lot of parents are obsessed with providing a way for their children to learn more at home. However choosing the right method, app, or website is not easy. Therefore, as an affiliate, you can let them know about these tools and use the traffic to make some cash on the side as well. In this article, we'll go through everything you need to know about homeschool affiliate programs and top traffic sources for these offers. We will also share some tips to help you be successful in your affiliate journey.

What Is Homeschool Affiliate Programs

Homeschool affiliate programs are basically businesses or educational institutes that provide homeschooling content, looking for affiliates to promote them so they can increase their sales and reward affiliates with some commission.

The great thing about these programs is that you have the opportunity to earn recurring commissions, meaning most of these products are going to be subscription-based services previous you will not be facing many programs that ask you to generate leads or anything like that, and you will mainly be responsible for selling a specific product or subscription-based service.

In return for the sales you make, you'll either make it a flat rate or a percentage of the sale, but we will talk about this in length in a later section.

What Can You Promote

Now, you might be wondering what you can exactly promote. Well, there are many different products and services ranging from websites, web applications, and applications for Android and iOS or iPad OS. Software for computers, physical packages, books, audio or multimedia products, etc.

You need to understand that homeschooling applications in 2023 are probably the most famous types of products you'll be promoting. In this niche, a lot of parents simply purchase an iPad for their kids and download some apps on them so they can engage their kids in some meaningful activity while they learn something on this device.

That is not always the case, and there are many different programs and products for you to choose from. But for now, let's check some more details about the part where you'll take something out of the program for yourself.

Payment Models in Homeschool Affiliate Programs

As mentioned before, there are many different homeschool programs, and most of them provide services that can either be purchased one time or on a monthly or yearly basis. Therefore, there are only two common payment models in this niche, including revenue share and cost per sale. Let's check out each of them one by one.

Revenue Share

Revenue share is the model that constitutes the affiliate getting a percentage of the sale of a product or a service. That service could also be a subscription. So for example, you could get a Commission from the monthly subscription amount that the clients referred to by you pay. This is great as you will have a chance to earn money as long as the client subscribes to that program. On the other hand, with a one-time purchase, you can get a Commission of about 5% to 50% depending on your performance, the program, and the type of products or services you're promoting.

CPS (Cost per Sale)

The cost-per-sale model is pretty similar to our revenue share model except in that you will not get a percentage of the sale products but a flat rate for every sale that you refer. So for example, you could be getting anything from $5 to $100 in this niche based on this payment model, depending on the type of program, the type of service or product, and many other things.

You need to understand that parents are the type that will do anything for their kids to have a better life and better education, so they are very likely to purchase a product or service upon making sure it's the right product. So the cost per lead or cost per action might not really make sense in this specific niche.

How to Choose the Best Homeschool Affiliate Programs

So now that you are familiar with the type of programs and products you can promote and you know the type of payment models available in these programs, how do you exactly find the right program for yourself? There are many different programs out there, and as an affiliate, you cannot work with all of them. You might be able to work with several ones of them but definitely not the ones that have lower qualities or lower chances for collaboration. Here are some factors you might want to check out before you jump to choosing a homeschool affiliate program.

Program Credibility

First and foremost, let's establish the fact that since these programs are directly in contact with kids, and your main audience consists of parents who are concerned for their kids, you really want to introduce them to something credible and high quality. Promoting something that isn't good for the kids to their parents will only ruin your own reputation and damage your affiliate career.

Commission Rate

Secondly, you want to check out how much money their program is willing to share with you for promoting them. Obviously, the higher the Commission rate the more money you are likely to make. The lower the Commission, the lower your chances of making money. But we would like to take the chance to warn you that a High Commission doesn't necessarily mean more money in all programs, and a lower Commission also does not mean a little money all the time. For example, if the program has a product they sell for $100 and their Commission rate is 5%, you will be getting $5 per purchase of the product. Compare this with the case that the program sells the product for $2 and gives you a 90% Commission. Obviously, you'll be making much more money in the first program. So, compare the order value with the Commission rate when you're choosing a program, and don't let the high commissions deceive you.

Cookie Duration

Suppose a parent does not want to immediately purchase a plan or a product from the homeschool affiliate program that you've referred them to. In this case, a longer cookie duration will help you increase your chances of earning a Commission for that referral. Except the parent comes back to the same website again, with the data saved from the cookies on the browser, the affiliate program can track the sale as your referral and give you your Commission. So, the longer the cookie duration, the better. Many programs offer lifetime cookie activity support and some others offer only a week. Usually, most programs across various niches including homeschool affiliate programs offer at least 30 days of the cookie duration. So always compare it with this standard and make a choice.

Affiliate Tracking Tools

If you're promoting a product on an ad campaign on your website, and you don't really know how your campaign, your ad, or your content is performing, how much your conversion rates are, and how much you're making in commissions, you can't really optimize your marketing effort to suit the real events that happened on the program's website. Many affiliate programs offer an affiliate tracker on your dashboard where you can see real-time or general statistics of your referrals and sales. This data is very important, and since most programs work on an affiliate network, they offer you this feature by default. But just in case a program doesn't come up and you really still want to work with them, you can use other affiliate trackers.

Marketing Materials and Resources

One of the greatest things about collaborating with an affiliate program is that you will get access to their library of assets and resources. These assets can include banner ads, creatives for video and image ads, text links, prewritten emails, and marketing copy that you can use across various channels, videos and photos of their products, etc. Obviously, if they provide these for you it means that you can put most of your focus on the marketing aspect instead of the visual aspect. Especially when dealing with a homeschooling program, some visuals of happy parents or families that are using a certain product can be very helpful because as an affiliate you really don't have access to such imagery to use on your ad campaigns. So if the program provides it to you, it's like a treasure.

Affiliate Support

The days have passed when affiliates used to start working with a program network, send their questions over to them, and wait for answers for weeks and months. Nowadays, each other depends on the type of support they provide their affiliates with. Therefore, you should make sure the program you want to be affiliated with actually helps you with any marketing or technical difficulties you might be faced with. Your income is their income, so make sure you search on some affiliate forums for the credibility and support of an affiliate program, ask the opinion of your peers, and then collaborate with them.

Target Audience Age

Now when we're talking about homeschooling, we don't only mean a specific age, but almost any age from preschool to high school. You can always get applications and courses for your kids to study at home, either complementary studying or just 100% homeschooling.

Almost every single age can be a target market for certain homeschooled programs, for example, there are different homeschooling programs for high schoolers and different homeschooling programs for preschoolers or kids in elementary school. Therefore there are different programs you can promote depending on which audience you are more familiar with.

For example, if you are not really familiar with the younger audience or do not have content related to them, it's better to just stick with the ones you are already familiar with. This familiarity means you know their curriculum and the psychology behind the things that they have to study. Of course, you can learn about a certain age, so make sure you know about the target audience at least a little before you collaborate with the program.

Top Methods to Promote Homeschool Offers

Now that we know how to choose the best homeschooling affiliate program and what the common payment models are, it's time to talk about more practical things and how to promote those offers and the first place to earn money.

Create an Affiliate Website

Your most important traffic source for homeschooling offers is an affiliate website. This is exactly where parents will be looking for the type of services you have to introduce them. Your affiliate website is also your most important source of driving traffic from social media because you cannot directly link to your affiliate link on social media or on ads.

The type of content you have to post on your affiliate website mostly includes guides, lists, product reviews, information about homeschooling, information for parents and kids, etc. Your affiliate website should have all the information parents need to avoid referring to your competitors. Plus since you are talking about children, it would be very helpful if you link to trustworthy resources for everything you tell parents. Many parents are obsessed with psychology and training their kids to be better and smarter, so they would immediately fall in love with your articles if they are based on facts and research.

Next, you have to focus on using some human visuals and create a calm and comfortable theme for the parents and children to get interested in. Using only screenshots of applications and software for homeschooling on your website can repel parents because they cannot see examples so other parents with their children use those apps. This is exactly the time that you can refer to your affiliate program as marketing assets to see if they have any useful visuals you can use. If you don't have any visuals, but you have kids yourself, and if you're OK with it, you can post some pictures of you and your own children using those homeschooling apps and allowing your kids to review them for parents to see.

Make a Social Media Account

If you are the type of person that would like to start with social media or would like to expand your audience to social media as well, you can post videos or short clips on Instagram and TikTok, and long-form content on YouTube to teach parents about homeschooling, introduce homeschool software, talk about trending topics, or comment on different matters. Remember, since you are trying to make money, you don't want to start any argument or fight between different ideas. So try to appeal to the public, and only speak on facts proven by psychology or teaching methods.

When you have a lot of followers, you can simply place your affiliate website or page link on your bio and drive traffic to your affiliate offers. You can do it in several ways, and one of them includes writing product descriptions as mentioned, creating a pre-landing page, or optimizing your landing page to show the latest deals you want people to see and purchase.

The best platform for promoting homeschooling services and products is TikTok, but Instagram, YouTube, and even Twitter are great places. Plus, you can benefit from Facebook to create a community with other parents and engage in conversations with them in your homeschooling group.

Market on Forums and Communities

Speaking of groups, it's great to promote homeschooling offers and forums and communities related to homeschooling. You can simply find these forums by searching on Google, but the real challenge starts when you just enter the forum. You should avoid posting any sort of affiliate links on the forum directly because it could count as spam, and they could suspend you. The best way to do it is to engage in conversations with other people, get karmas and kudos, increase your community scores, and then send out your articles on reviewing homeschooling apps and services whenever you see them fit in a conversation that could potentially be a useful answer for the person who asked a question. Forums are also great if you want to connect with concerned parents and even learn a thing or two about market demand.

Make a Connection with Your Audience (Concerned Parents)

You are not going to promote these affiliate offers directly to children, because they are not the concerned ones. You are going to be communicating with parents, and it's important to appeal to what they want. Most parents want their kids to have a productive time during summer or after school, or just when they are very young before they even go to school. This productivity obsession can sometimes lead to disastrous results of making kids uninterested in studying at all. So what you want to do is introduce parents to some services that will definitely benefit their children. You should try to be very caring, and sensitive to the information and services you talk about, and speak only based on facts. This way you can make a positive connection.

Use Lead Magnets and Email Marketing

So suppose you have a website already and you want to drive even more traffic to your affiliate promotions. One of the great things about affiliate programs is that they send out products, promotions, and discount codes quite frequently to their affiliates via newsletters. What you can do is forward the same promotions and discount codes to your audience. The best way to do it is to send them the codes through e-mail marketing. If you have a website, you can simply place lead magnets on it, ask people to enter their e-mail and exchange newsletters on homeschooling and tips for teaching children at home, and then create a mailing list to send out these newsletters to them. If you don't have a website, you can use email marketing services like MailChimp that allow you to access a long mailing list that could be interested in your service. However, to do so, you have to be very careful not to get reported spam because the affiliate programs don't like it.

Provide Value to the Audience

You want to get famous and popular among the parents. The only way to do so is to provide value to them. The value in this niche is anything that isn't the obvious information they can already find everywhere on the Internet. In your product reviews you have to be very honest, go through every service, provide proof of your first-hand experience of the service, and even provide visuals, screenshots, or pictures of you trying the service out. The more visuals come up the more impact you will have on your audience.

Website Ideas for Promoting Homeschool Affiliate Programs

Now that you know the top traffic sources and methods to promote homeschooling affiliate programs, and you know that websites are one of the most major traffic sources, let's go through some website ideas that you can consider for homeschooling services.

Make Reviews of Top Apps and Websites

So you know that you have to write product reviews. There is a proper way to do so in the world of affiliate marketing. You need to have two review articles: product reviews and list articles. The product reviews should contain your review of one single service from all different aspects. It should be a long-form detailed and in-depth article about that service. It should include your first-hand experience, information like pricing and pros and cons of the service, the target audience, and any other detail that can help parents decide whether that platform is good for the child or not.

The next type of article, which is the list articles, has to include a list of top services, for example, if you want to write about the best homeschooling applications for iPad, you should take only the top 10, and have a certain structure for writing the review of each service. So for example, first you need to include the basic details like pricing, plans, subject, target age, etc.

Then you need to include some points about the highlights of the app and its pros and cons of it. Having cons written on these articles shows that you are not being biased just because you're getting paid by the program and that you're just providing your own honest opinion on which app the parents should choose. After that, you can go on with just a few paragraphs including general points about the application and your first-hand experience so you can provide value. Don't forget the visuals here!

Provide Subject-oriented Guides for Parents

When parents come to your website to look for different homeschooling courses and applications, they look for subject-oriented and lesson-based guides for their children. They're different subjects like math, science, and even programming nowadays. Therefore, you want to have different guides and knowledge bases for the parents on different services dedicated to different subjects. This can help you categorize them and help parents find what they're looking for easier.

Give Parents Some Tips on Homeschooling

Imagine you are a parent just thinking about homeschooling your kid. You probably don't have a ton of experience, and even if you want to gain that experience, you're going to have to do a lot of trial and error. The best way to learn about homeschooling as an inexperienced parent is to go online and search for blogs that belong to people like affiliates. So if you're an affiliate, you want to include some tips on homeschooling in general. Maybe you have some experience you can share with other parents. That would be very valuable and can potentially bring you lots of traffic.

Promote Equipment and Accessories for Homeschooling

Now, this part isn't really mandatory, but if you want to earn some more money besides the affiliate programs related to homeschooling courses, you can always talk about homeschooling equipment as well. Not everything is digital, and even if they are digital, they still need devices to run on. Therefore, you can have an entire category of articles on your menu that is dedicated to top products and equipment for homeschooling. This could just be what you have at home, or just other affiliate programs you want to promote. These can include everything from books to iPad and mobile phones and computers. There is really no limit because this field keeps growing every day.

What to Keep in Mind When Promoting Certain Homeschooling Products

So now you know everything you need to promote homeschooling affiliate offers. But there are still some more details we would like to share with you.

Safe for Use

First of all, keep in mind that the products or services you're promoting should be absolutely safe for kids. For example, the applications you promote on mobile phones or tablets may frequently show kids ads. These ads should be absolutely child friendly, meaning they should not be explicit and they should not be too many to interrupt the learning experience of kids. You should absolutely try the apps yourself, and make sure that they keep these pace child friendly and safe, so kids can spend several hours on them without ever seeing content that they shouldn't see. The application interface should also be very easy to use so children can navigate through them all on their own.

Updated Lessons

When you're reviewing the applications, make sure that the parents are paying a price that is actually fair for that product. So if you're promoting a homeschooling course for kids, the course should come with updated lessons every once in a while that keep kids up to date on all the latest curriculums of schools. The programs shouldn't have all lessons from previous years that are no longer relevant. They should keep up with the trends and teaching methods.

Device Compatibility

The homeschooling applications or products you're promoting digitally should be commonly available on devices that most families can use. For example, they shouldn't only run on certain operating systems with certain graphical or processing powers that most families cannot afford to have or won't have. They should also not be so all that no family in 2023 would have a device compatible with it. Remember, in 2023 no kid actually opens a PDF file and reads through it all the way to the end. So technologically, you also need to consider a lot of things when promoting a certain program.

Teaching Methods

Parents are obsessed with up-to-date methods for training kids. If the application you're promoting has outdated teaching methods for keeping the children engaged, parents and the kids would not like it. You yourself need to be well-educated on the current teaching methods in 2023. You should be very careful about this specific factor because currently there are still many programs from long ago that are still active and accept affiliates. However, their scope is quite old and not applicable in 2023 anymore. Therefore you need to pick the programs carefully based on the teaching methods they apply to their courses. Things that we know evolve throughout the years, and nothing really remains the same, so it's important to stay updated all the time.

Grade Matters a Lot

As you know, there are many different tests and exams throughout the years for school kids, starting from elementary school all the way to high school and college. If some parents choose to homeschool their kids, they should not fall behind in these exams. So you can pick some programs that offer exams and preparation material for exams online for children to get ready. This is especially important when faced with exams like SAT because there are a lot of kids who we'll be getting ready for this exam at home and not necessarily at school.

Even if kids go to school, there are some extracurricular courses and materials in different affiliate programs you could promote for those kids. So instead of just focusing on materials for kids who don't go to school at all, you should try to promote the programs that focus on the home side of studying not just the school side. This is to say that if your program mentions the school on its website, it doesn't necessarily mean that you cannot promote it.


Homeschooling affiliate programs are great for people who have experience with kids, Todd kids for a while, have experienced parenting or homeschooling their children, or just people who are interested in this niche. You can absolutely be anybody and promote these programs, but having a website or a social media presence that is child friendly and connects to concerned parents is of absolute importance when promoting homeschooling affiliate offers. You can use the tips mentioned in this article to make sure you will have a smooth affiliate journey.