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May 20-21 in Yerevan, the 12th edition of MAC’25—the most significant affiliate marketing conference in Eastern Europe—will take place. Every year, MAC grows in scale and wows attendees; in 2024, an impressive 3,390 participants joined the event.
When it comes to affiliate marketing conferences, it’s not just about the unlimited bar (although that’s a nice bonus)—it’s about the lasting impact of successful partnerships and valuable connections. MAC stands out as a leading international conference in this space.
Discover more about the conference and secure your discounted early-bird ticket by visiting the official MAC’25 website.
We could talk endlessly about profit potential, but real numbers speak for themselves. That’s why we asked industry leaders — Propeller Ads, Melbet, Pocket Partners, Geozo, HilltopAds, PARI, and AdProfex — for their thoughts on MAC.
In this article, you’ll learn why MAC’25 is a must-attend event and gain insider tips from top experts who know how to maximize every conference opportunity. Don’t miss your chance to elevate your business at MAC’25!
After a three-year lull, MAC has triumphantly returned to a number of top conferences beloved by both arbitrageurs and advertisers. Waiting for you on the MAC:
Direct advertisers choose MAC affiliate conferences year after year, and there are several important reasons for this. In some cases, the conference strengthens the leading position of the market giants:
“Our company was attracted by the opportunity to exchange experiences with leading marketing and advertising experts from the CIS. The MAC conference is renowned for its high-quality presentations and panel discussions, which was the key factor in our decision to participate,” – Pocket Partners.
“MAC is one of the few conferences that covers both the CIS and international markets, operating across several verticals simultaneously,” – AdProfex.
“Many of our key contacts for PR, cross-promotion, and joint events have come about thanks to MAC. MAC has become a place where you meet friends, partners, and colleagues every year. We continue to follow the conference even into new geos because we know that quality networking awaits us there,” – Propeller Ads.
And sometimes, MAC opens up opportunities to break into new markets:
“In 2024, our native advertising platform integrated with a major traffic source—the News Showcase. As a result, we gained traffic from new geos as well as an entire CIS region where our company had not been previously represented. Our participation in MAC last year marked a new milestone for Geozo – entering the CIS market, both in terms of traffic and in terms of the profile and geography of affiliates,” – Geozo.
When it comes to participating in conferences, I want to have digitized results to decide on participation. MAC, in this case, backs up its reputation with real cases.:
“We secured several long-term clients, expanded our partner network, and added top talent to our team,” – AdProfex.
“After the conference, we attracted dozens of new clients; all our expenses were recouped several times over. I can’t disclose exact figures due to internal confidentiality policies, but the results exceeded our expectations,” – HilltopAds.
“First of all, we met with familiar partners and strengthened our relationships. But one interesting encounter I can recall was meeting a representative from Google,” – Melbet
“After every conference, we take time to analyze, and after several months, we can confidently say: MAC pays off for us many times over. Last year, besides traditional networking and deal-making, we organized a meetup-retreat with our partner Exness — it was a vibrant and productive event that marked an important growth milestone,” – Propeller Ads.
“Last year at MAC, we met our current contractors for merchandise development and production; we’ve been working with them for a year now and are extremely satisfied with the quality,” – Melbet.
And some market specialists attend only one conference, and that is MAC:
“It was at MAC that we met a direct advertiser who was looking for a new source of traffic, and we have been working with them ever since. I should note that this advertiser, for personal reasons, rarely attends any conferences other than MAC, so without MAC, we wouldn’t have been able to meet them and start working together,” – HilltopAds.
Everyone has attended their first conference at some point—whether as an individual professional or a part of a major holding. The experience gained from attending multiple conferences can multiply your investment in tickets many times over. We asked direct advertisers for their tips on how to get the most out of conferences:
“Prepare in advance: schedule meetings, review the participant list, and set your key objectives. Be sure to pay attention not only to the main sessions but also to the afterparty and side events — they're a great opportunity to build valuable connections in a relaxed setting,” – AdProfex.
“Make sure your booth is eye-catching, have plenty of merch on hand, and ensure your affiliate managers are well-prepared and know your product inside out. Announce your participation, plan some unique features and engaging events around the conference, and of course, be ready to work,” – Melbet.
“Be sure to take photos with new contacts and jot down quick notes via Telegram so you can easily remember what was discussed when you review your contacts after the conference,” – Pocket Partners.
“We recommend not only targeting specific contacts but also simply meeting interesting professionals, catching new ideas, and enjoying the conversation. And don't forget comfortable shoes and attire — that's essential. If Yerevan turns out to be a scorcher, be sure to drop by our G6 booth for our famous portable fans!” – Geozo.
“Don't be afraid to reach out — you never know which one in a hundred leads will bring you the most value. It's also important to know when to say 'no' to those with whom nothing will come of it,” – PARI.
“We suggest preparing for a constant stream of interested and open potential partners. We recommend attending the conference with a booth — that way you can establish your presence, share more about yourself, and of course, hand out your promotional materials,” – HilltopAds.
To book a booth at MAC, message the conference manager on Telegram – https://t.me/evgendja.
At MAC, in addition to the main conference sessions, you’ll enjoy a variety of events organized by both the organizers and our friends and sponsors. Traditionally, a pre-party is held the day before the conference, and the event concludes with a legendary all-night afterparty featuring an unlimited bar, snacks, and hookahs. We asked direct advertisers which part of the conference they found most valuable:
“MAC’s afterparty is one of the best among all conferences. It not only gives you a chance to relax but also to casually connect with key market players. These informal meetings often bring the most valuable insights and business connections,” – AdProfex.
“The most useful part is standing at your booth and engaging with everyone. The flow of visitors was huge; unfortunately, because of that, I wasn’t able to attend the presentations last year, even though I really wanted to,” – Pocket Partners.
If you’d also like to see the presentations from MAC’24, head over to the conference’s YouTube channel.
“The main sessions and the afterparty. During the main sessions, you can work effectively at your booth and in other areas, while the afterparty often leads to unexpected, serendipitous encounters,” – PARI.
“MAC is a strong community, offering quality networking and a multi-vertical platform where you can meet clients and partners from both the CIS and international markets. It’s an event that combines business with informal interactions, and you get great value along with an amazing atmosphere—that’s why our team is excited to attend MAC again this year!” – AdProfex.
“MAC is a must-have for those looking for fresh, passionate faces among media buyers. We were truly impressed by the results and the proactive attitude of the attendees!” – HilltopAds.
To purchase your ticket at an early booking discount and learn more details, visit the official MAC website.
