Hey there! So, recently we received this interesting case study from an affiliate marketing team called Cimo Group. They're experts in creating and making money from mobile gambling apps. They shared their success story with us, explaining how they earned an impressive $106 239 in just four months. How did they do it? Well, they used a technique called App Store Optimization (ASO) to promote their apps on the Google Play Store.
Now, the purpose of this guide is to give you some valuable insights into how you can improve your own app's visibility and ranking on the Google Play Store. The key here is to target the right keywords. By following the proven strategies outlined in this article, app developers like yourself can attract a lot of quality traffic without spending a fortune on installations. And you know what that means? Yep, it leads to more money in your pocket!
To increase your chances of success, it's really important to analyze your competitors in the mobile gambling app market. Take a close look at what keywords they're using, how they present their apps, and what they write in their descriptions. This way, you can figure out what works well and what doesn't. You'll gain some valuable insights that'll help you decide which strategies to adopt and which ones to avoid.
Another important aspect is to stay on top of the latest gambling trends and popular search queries. The market is constantly changing, so it's essential to keep an eye on what's happening. By being proactive and monitoring trends and queries, you can use that information to make your app more visible and relevant to users.
So, in a nutshell, if you want to make it big in the mobile gambling app world, you need to learn from the best. The Cimo Group's case study is a great resource to guide you in improving your app's visibility and rankings. Read it below, and we can assure you you will learn a thing or two from it.
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Let's dive into this article...
Preparation Stage
So when it comes to getting your app ready, there are a couple of important things to consider. First, you've got these cool services like ASOMobile and ASODesk that can help you choose the right keywords for your app. They give you a bunch of search queries and show you how many times people are searching for them each day. This helps you figure out how many installs you need to get to the top.
Using these services, you can also see what keywords your competitors are ranking high for. By using this info in your optimization strategy, you can make your app more visible and attract top-notch traffic.
Now, it's not just about keywords. You also need to make sure your app looks great and has a smooth user experience. How your app looks and feels plays a big role in how long people stick around and use it. And that, my friend, can seriously affect your app's position in those top rankings.
Thankfully, the folks at Ciro Group are experts in creating eye-catching designs. Their designs not only attract users but also make them want to stick around. They're all about making your app look awesome and converting users into loyal fans. And you know what that means? It means more people using your app, more money in your pocket, and a whole lot of happy faces.
If you want a sneak peek at what Ciro Group can do, here are some examples of their work:
Alright, so now that you've done all the necessary prep work, it's time to move on to the next important step: the app-boosting process. Let me break it down for you using the example of the Strawberry Volcano app. I'll give you a detailed step-by-step guide.
App-boosting process
In the first step of their boosting process, the awesome team at Ciro Group focused on targeting the Russian GEO market. To do this, they used a bunch of relevant keywords. They included words like "volcano," "Vulkan," "online volcano," "casino volcano," "volcano 24," "volcano club," "volcano for money," "volcano 777," and "casino volcano slot machines." These keywords helped them reach the right audience and get more people interested in their app.
But that's not all! They also added some brand keywords to make the boosting experience even better. They used words like "parimatch," "pin-up," "pinup," "Nevada," "1xbet casino," "joy casino," "1xbet," and "fonbet." These brand keywords helped attract even more attention and make their app stand out.
By using this combination of relevant and brand keywords, Ciro Group was able to give the Strawberry Volcano app a real boost in the Russian market. And you know what that means? It means more downloads, more users, and more success for the app. Pretty cool, right?
Description Examples:
If you're looking for a mobile game that will keep you hooked for hours, then our Strawberries mobile game is just what you need. It introduces you to the most captivating volcano slot machines that will bring endless entertainment to your fingertips. Trust me, once you start playing, you won't be able to put it down!
Not only can you enjoy the game yourself, but we also encourage you to spread the word among your friends. Let them know that you've found the perfect Volcano slots for your smartphone. It's like having your own little secret treasure that you want to share with everyone.
Our game offers a unique and immersive experience that will bring you so much joy. When you dive into our Vulkan slots, your smartphone transforms into more than just a communication device. It becomes a gateway to the thrilling world of the Volcano Club, where you can enjoy the best slots and engage in legendary battles with Fortune herself. It's an experience like no other!
So, make sure you don't miss out on this opportunity to have 1000 and 1 moments of pure pleasure. Get ready to immerse yourself in the world of volcano slots and let the excitement take over. Trust me, you won't regret it!
So, based on their experience, they've learned that choosing the right software to boost their keywords is super important. They wanted something efficient, user-friendly, and doesn't break the bank. After doing their homework, they ended up going with AsoGen, and they think it's the best option out there. The owners themselves promise that the software can boost your app to the TOP for every keyword.
Why did the CiroGroup love AsoGen? Well, it's all about functionality, interface, and affordability. They find that AsoGen ticks all the boxes. And here's the best part: it's quite affordable. AsoGen charges only $0.18 for each Android installation with a keyword, and on iOS, it's just $0.33. Not too shabby, right?
To make sure their boosting promotion is a success, they use a mix of high-frequency and low-frequency keywords. They've found that this combination works like magic in boosting their rankings and getting more visibility in the app store. It was all about getting those keywords out there and attracting more attention to their app.
So, with AsoGen by their side and a smart keyword strategy in place, they were on their way to boosting their app's success. What was most important was making the right moves to get noticed in the app store and stand out from the competition.
The Procedure for Boosting Application Rankings
So, when it comes to boosting the rankings of mobile applications on app stores, the team at Ciro Group has a procedure that they follow. After publishing the app on Google Play with all the necessary graphics and descriptions with keywords, they like to give it a couple of days to settle in. They want to make sure the app is properly registered and visible to the audience before taking any further steps.
The next thing they do is to add the AsoGen add-on to their app's main page. Once they add an add-on to the main page, they can immediately see the current app rating and the latest reviews on AsoGen. This feature is super convenient because it allows them to keep track of user feedback effortlessly.
After a few days, they review the indexed keywords on Google Play and start increasing their daily boosts by around 30-40 units. At the beginning of the process, they focus on low-frequency keywords like "New Volcano" or "Volcano Play," which may not generate a lot of traffic but are important for indexing high-frequency keywords.
To place an order, they select the most suitable keyword boosting plan from the different types available in the orders section on AsoGen. They pay for a keyword boosting plan that runs for several and occasionally check in to see the results and track progress.
Once they receive indexing for high-frequency keywords like "Volcano for money," their next goal is to promote them. The number of installations they purchase depends on where the keyword is ranked in the search results.
Let's say the keyword is ranked above the 150th place. They start by launching 40-60 installs per day and gradually increase that number by adding 20 installs per day. Their ultimate goal is to elevate the keyword's rank to at least the 80th place.
Once they achieve that rank, they can further increase the volume of installs by adding 30-50 per day until the keyword reaches the top 10. However, once the keyword enters the top 10, they maintain the same number of installations per day without increasing it any further.
It's important to note that they recommend limiting the number of ratings and reviews to no more than 10% of the total number of installs your app receives through specific keywords. This helps avoid suspicion of fraudulent activity and increases the likelihood of those ratings and reviews gaining traction on Google Play.
Google Play provides a dashboard that makes it easy to track the progress of your app and monitor the number of installations completed. By keeping a close eye on these metrics, you can adjust your strategy accordingly and ensure that your app remains competitive and relevant in the marketplace.
Final Thoughts
Even if you have a big budget, it's important to understand that reaching a top 3 position in the app store may not always be realistic. But don't let that discourage you! The good news is that your app will still receive traffic, and the results can vary from app to app. So, keep pushing forward, and don't give up.
One way to improve your chances is by conducting tests with different creatives and descriptions. This means trying out different visuals and written content to see what resonates best with your audience. It's all about finding the right combination that grabs attention and encourages downloads.
Maintaining positive reviews and ratings is another important aspect. When potential users see that others have had a good experience with your app, it boosts their confidence and increases the likelihood of them giving it a try. So, encourage satisfied users to leave positive reviews and ratings.
Now, let's take a look at the team at Ciro Group's experience over a four-month period. They've provided a screenshot of their revenue statistics, which can give you an idea of what to expect:
In these 4 months, the team generated $106 239 in revenue. Based on their experience, they've shared valuable insights and suggestions for optimizing your app's performance in the Google Play store. With this information and the help of AsoGen, you can implement their suggestions for your own application and improve your chances of success.
