Adsterra’s Ads API Just Got a Power Boost

Summer is set to be really hot as your ads get this new power up. We’ve rolled out two major updates to Adsterra ads API to help you automate and scale your marketing efforts faster than ever.

Whether you're juggling dozens of campaigns or managing client budgets, these new API features are built to save you time, cut down on manual work, and boost performance.

What 's new?

There are two essential updates to the ads API: you can launch Popunder CPM campaigns and modify essential settings in real time. We’re going to break down each one of them for you below in all details.

1. Launch Popunder CPM campaigns via API

You can now create full Popunder CPM campaigns right from your own platform — no need to log in to the Adsterra dashboard every time. That is all thanks to the new POST request system.

Here’s what the new Campaign Creation API lets you do:

• Create Popunder campaigns
• Select pricing models
• Set country, device, OS, and connection targeting
• Configure budgets, bids, frequency caps, start times, and other settings
• Add landing URLs and page previews
• Optimize with CPA Goal and Smart CPM

Make sure to include all required targeting settings when creating a campaign.

How can I use this update?

• Automate campaign creation straight from your dashboards or scripts
• Launch faster across multiple geos and audience segments
• Scale quickly with flexible variations of targeting settings

Explore Campaign Creation API

2. Update campaign settings instantly

Need to tweak an active campaign? Now you can update key campaign settings in real-time — without logging into your Adsterra account.

The new PATCH request lets you change:

• Bids
• Landing URLs and previews
• Budget caps (total, daily, hourly)
• Impressions limits (total, daily, hourly)
• Frequency caps
• Device types and connection types
• Start times and scheduling
• Targets (OS, browser, carrier, IP, location)
• … more parameters coming soon!

Country ID is required for matching bids. Check Adsterra’s technical guide for the full list.

How can I use this update?

• Quickly reduce bids based on real-time performance
• Test new budget strategies without cloning campaigns
• Boost traffic by increasing limits or adjusting bids across multiple campaigns

Try Campaign Update API

Why these updates matter for your growth?

In today’s fast-paced ad world, automation gives you the edge by optimizing your skillset to the max. For instance, with these new Adsterra API features, you can:

1. Launch campaigns in seconds.
2. React to performance changes instantly.
3. Scale across multiple markets and platforms.
4. Eliminate errors and reduce the amount of dull manual work.

It’s everything you need to stay ahead of the competition! Oh, and if you want an in-depth sive into new API use cases, head to our blog.

You only need to get started

Getting access is easy:

1. Log in to your Adsterra advertiser account.
2. Go to Settings → API tab.
3. Click GENERATE NEW TOKEN.
4. Copy your token (you won’t see it again after refreshing the page).
5. Use it in the X-API-Key request header in your calls.

From there, just plug the API into your workflow and start automating! Let your code do the work — so you can focus on strategy.

Automation with Adsterra starts here