Radar Review
6.5/10Radar Protect runs bet365's geolocation in seven US states and the exclusion zones BetSaracen geofences around high schools and prisons in Arkansas.
Our read
- Billing on monthly tracked users instead of per location check, with savings of 6, 7, or 8 figures a year for large operators.
- BetSaracen (57% of Arkansas's online sportsbook market, 100,000+ registered accounts) saved $100K+ a year on geo-compliance after moving off a per-transaction vendor. Senior Director Neal Atkinson says the book was billed constantly for location checks it did not need.
- A broad anti-spoofing stack on a device-native SDK running up to 10x better accuracy than iOS and Android defaults.
- Well-capitalized and stable: a 2016 vintage with $85.5M raised, about 190 staff, and no layoffs.
- Gaming is one vertical of a horizontal location company, and the vertical has existed only since 2023.
- bet365 runs Radar in seven states and Xpoint in others, so the marquee logo is shared by state.
Cost-conscious operators, DFS, sweepstakes, and social books, and developer-led teams that want an SDK-native location layer with unlimited checks under monthly-tracked-user billing, or anyone migrating off per-ping to cut geolocation spend.
Operators that want the most widely accepted geolocation stack in the segment, or buyers who need a gaming-only vendor with no horizontal-business exposure.
Markets & licensing
Radar's gaming approvals are supplier-side and arrive one jurisdiction at a time. The count reached 30+ across the US and Canada within three years of the 2023 launch.
The United States and Canada carry the whole gaming business. Radar opened the vertical in 2023, holds 30+ North American gaming licenses today, and runs in production for bet365 and BetSaracen.
There is no UK DIATF certification. Radar's gaming footprint is US-mandated location compliance across North American states plus Canada, and the anti-spoofing product is aimed at that regime rather than the UK's affordability-and-verification stack.
- Massachusetts MGC Sports Wagering Vendor registrationMassachusetts
- Radar Labs, Inc., SWV-0064, Temporary class · Exp 12/31/2030
- Tennessee Sports Wagering Council registrationTennessee
- Initial registration 5/14/2024
- Colorado, Arizona, and West Virginia vendor licensesColorado, Arizona, West Virginia
- Granted at the Radar Protect GA launch in October 2023
- 30+ North American licensesUnited States and Canada
- A 3 to 16 to 20+ to 30+ trajectory across 2023 to 2026
- GLI, BMM, and SOC 2 certificationsUnited States
- Gaming Labs International audits and certifies the SDKs
Licensing tier: Massachusetts MGC vendor registration (Radar Labs, Inc., SWV-0064, exp 12/31/2030) plus a Tennessee registration and vendor licenses in Colorado, Arizona, and West Virginia, inside a 30+ North American footprint, with GLI, BMM, and SOC 2 certifications.
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
The product is delivered as an SDK that the operator embeds in its own iOS, Android, or React Native app, so Radar becomes the app's location layer rather than a separate metered service. Distribution runs through both direct operator deals and platform channels: Geo360 with IC360, a LexisNexis bundling alliance, Amelco geofencing across its North American operator network, and a Bede platform enhancement.
BetSaracen reached acceptable performance in three months versus eighteen with its prior geo-compliance vendor, and Sleeper deployed the React Native SDK fast.
Products & tools
Gaming operators buy Radar Protect, the geo-compliance and fraud layer that lives inside the operator's own app rather than as a separate player-check plugin. It fuses GPS, Wi-Fi, IP, Bluetooth, and device-sensor signals into one location verification and bills on monthly tracked users so the check count does not move the price. Radar Engage and the Radar Maps Platform round out the horizontal location core the gaming vertical sits on.
Radar Protect
The geo-compliance and fraud product that works at the SDK level on iOS and Android, fusing GPS, Wi-Fi, IP, Bluetooth, and device-sensor data into one verification and running the anti-spoofing stack a US-regulated operator needs to satisfy state location mandates.
- Runs inside the operator's own app at the SDK level, not as a separate metered player-check plugin
- Fuses GPS, Wi-Fi, IP, Bluetooth, and device-sensor signals into a single location decision
- Detects VPNs, residential proxies, GPS spoofing, device tampering, emulators, device farms, and screen sharing
- Accuracy up to 10x better than iOS and Android defaults
Radar Maps Platform
The general location platform, address autocomplete, geocoding, and mapping, that the gaming vertical sits on top of.
- Address autocomplete and geocoding used in operator signup flows
- PrizePicks and BetSaracen both use the autocomplete in their sign-up flow
- Rebundled with Engage and Protect as Location OS with AI features in October 2025
- Platform-wide scale: 1B+ API calls per day, 300M+ installed devices, 1,000+ apps
- Serves retail, restaurant, and logistics anchors (DICK'S, Panera, Whataburger, PGA TOUR) alongside gaming
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Nick Patrick (CEO) and Coby Berman (COO) founded Radar Labs, Inc. in New York in 2016 as a horizontal location-infrastructure company. Its products span Engage (marketing), Protect (geo-compliance and fraud), Optimize (operations), and the Radar Maps Platform, rebundled as Location OS with AI features in October 2025, and it runs 1B+ API calls per day across 300M+ installed devices and 1,000+ apps. Radar first entered the gaming space in 2023 and made its first G2E appearance that year, adding a gaming vertical on top of the existing location core and bringing in dedicated hires from both operators and regulators. It remains independent and venture-backed, with about 190 staff and no layoffs.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2016
Nick Patrick and Coby Berman found Radar Labs in New York as a horizontal location-infrastructure company.
- 2022
A $55M Series C led by Insight Partners closes (announced February), with Accel and Two Sigma Ventures participating, bringing total funding to $85.5M, and Sleeper is already a customer.
- 2023
Radar enters the gaming space, launches Radar Protect for fraud detection and geo-compliance (October, licensed in Colorado, Arizona, and West Virginia at GA), and makes its first G2E appearance, with Everi, FLIFF, and 1/ST BET as design partners.
- 2024
Geo-Compliance Premium and the LexisNexis bundling alliance land (September, 16 jurisdictions), the IC360 Geo360 deal is announced (May), and the Tennessee SWC registration dates to May.
- 2025
The Amelco geofencing partnership (March) and the Bede platform enhancement (January) extend distribution, the horizontal stack is rebundled as Location OS with AI features (October), and the licensed footprint passes 20 states (October).
- 2026
The North American footprint reaches 30+ licenses.
Where they're pushing next
- US state-mandated sportsbook geolocation, migrating operators off per-ping billing
- DFS, sweepstakes, and social books (Sleeper, FLIFF) where the MTU model and unlimited checks fit
- Canada, where the Alberta iGaming Act adds location-monitoring requirements
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Radar vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
Pricing & terms
Radar quotes pricing per project. Here's how the model and the terms are structured.
Monthly tracked users (MTU) or monthly API calls, with custom quotes and volume discounts
Turnkey
Billing is on monthly tracked users or monthly API calls with custom quotes and volume discounts, in a segment where GeoComply has historically billed per location check. Savings run to 6, 7, or 8 figures a year for large operators and 30% to 50% against competing platforms.
Path to launch
- 1Contact Radar sales for a quote
- 2Clear the compliance and security review and confirm state coverage for the product
- 3Scope Radar Protect and Geo-Compliance Premium
- 4Integrate the SDK into your own app
- 5Run a proof period on your own traffic to confirm pass rates and spoof-catch behavior before switching states over
- 6Go live under monthly-tracked-user billing for ongoing state compliance
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.