1ST Partners — Affiliate Program Review 2026

1ST Partners is the in-house affiliate program behind a tight lineup of casino and sportsbook brands built for Tier-1 traffic. The headline is a clean 40% flat revenue share on every brand, CPA and hybrid deals on top, and a wide menu of payout rails that runs from crypto and e-wallets through to bank transfer. It runs on Affilka by SoftSwiss, so the tracking and reporting are the kind serious affiliates already trust.

The three brands you'll promote are Ninlay, SlotRush, and BeOnBet. All three pair real casino libraries with a full sportsbook, so a single account covers slots, live dealer, and pre-match and in-play betting. If your traffic sits in Western Europe, the UK, and the English-speaking markets, this is a program shaped around exactly that.

Who Is 1ST Partners For?

This is a Tier-1 play. The sweet spot is an affiliate with quality casino and sports traffic across Western Europe and the English-speaking markets, where deposits run higher and player lifetime value is stronger. The UK, DACH (Germany, Austria, Switzerland), France, the Netherlands, Denmark, and Canada are the markets that convert best here, with Australia, New Zealand, and the Nordics also firmly in scope. If that's the traffic you're working with, the product side of 1ST Partners lines up well.

On channels, it works with SEO and organic, display, PPC, email, ASO, and in-app, so most standard affiliate setups fit straight in. Branded traffic is welcome by agreement, so if you want to run on the brand names, just clear it with your manager first. Since all three brands carry both casino and a sportsbook, you can match the offer to your audience instead of being boxed into one vertical.

1ST Partners Commission Structure & Revenue Share

The core deal is a flat 40% of NGR, the same on Ninlay, SlotRush, and BeOnBet. There's no ladder to climb and no first-month teaser that drops later, so you know your rate from day one and it's the same rate at volume.

What makes the 40% genuinely comfortable is the negative carryover policy, which is one of the friendlier ones around. A monthly negative NGR down to -10,000 EUR is wiped rather than dragged into the next month, so a single rough month doesn't shadow your earnings going forward. The NGR itself is calculated on an open, published formula, so there's no guesswork about what your commission is built on. Higher rates are on the table for partners bringing strong, consistent volume, agreed directly with your manager.

CPA & Hybrid Deals

CPA is available across all three brands, paid per player who meets a qualifying bet threshold. The amount is set per partner rather than posted as a flat figure, which means it's tuned to your GEOs and the quality of your traffic instead of a one-size number. Hybrid deals, CPA plus RevShare, are offered per brand on the same basis, so you can take an upfront payment on first depositors and still ride the long tail of revenue share. Both are worth raising with your manager early, since the structure that fits a UK casino push is rarely the one that fits a Nordic sports campaign.

Payments & Minimum Withdrawal

The minimum payout is a low EUR 100 on crypto and e-wallet methods, which is an easy floor to clear and means you're not waiting on a big balance before your first cashout. Bank transfer sits higher at EUR 1,000, so if you can take crypto or an e-wallet, that's the quicker route to your money. Payments run monthly, with crypto and e-wallets processed by the 15th and bank transfers by the 21st.

The payout menu is broad: Bitcoin, USDT (TRC20), WebMoney, PayPal, Skrill, Neteller, Capitalist, and bank transfer. That spread covers most affiliates wherever they are, and the crypto and e-wallet options keep turnaround fast. Pick the rail that's cheapest and quickest for your setup and your manager will line it up.

Brands & GEOs Covered

The three brands give you real range. Ninlay leans sportsbook-first and backs it with a solid casino, a clean interface, and a fully optimized mobile app, with a sportsbook covering 20-plus sports across pre-match and in-play. SlotRush is the slots-heavy one, with a library running past 6,000 games plus live dealer and a sportsbook alongside. BeOnBet brings a deep casino of 6,000-plus games from names like Evolution, Pragmatic Play, and Hacksaw Gaming, a full sportsbook, and a strong VIP track. Across all three you're sending traffic to modern products with big provider lineups and fast mobile play.

On geography this is a Tier-1 and Western-European program, 45 GEOs in all. The strongest conversion sits in the UK, DACH, France, the Netherlands, Denmark, and Canada, with Australia, New Zealand, and the Nordics in play, plus markets like Italy, Belgium, Greece, Portugal, Ireland, Hungary, and Poland. It's a quality-traffic, high-value program rather than a volume emerging-markets one, which is exactly what you want when commission rides on deposit size and retention.

Marketing Tools & Tracking

Tracking runs on Affilka by SoftSwiss, and the reporting is a real strength. The dashboard refreshes every hour, clicks and impressions register instantly, and both S2S and pixel tracking are supported, so attribution stays clean and you can read campaign performance close to live. When your commission depends on accurate tracking, that accuracy is worth a lot.

On support, you get dedicated affiliate and account managers who help you optimize rather than just process a signup, and partners consistently point to that hands-on attention as a highlight. Custom banners are available on request, and there's a VIP track for high performers that brings tailored offers, bonuses, and event invitations. The combination of clean tracking and a manager who actually picks up is the day-to-day reason affiliates like working here.

1ST Partners Pros & Cons

Pros:

• Flat 40% RevShare on every brand, the same rate from day one with no drop-off
• Forgiving negative carryover, monthly negative NGR down to -10,000 EUR is wiped
• Three modern casino and sportsbook brands, each with big game libraries and a full sportsbook
• Accurate Affilka tracking with an hourly dashboard plus S2S and pixel support
• Low EUR 100 minimum on crypto and e-wallets, with a broad payout menu
• Responsive, hands-on managers who help you optimize, plus a VIP track for top partners
• Strong conversion across Tier-1 and Western Europe, high-value traffic where it counts

Cons:

• A newer program, so it's building its track record rather than coasting on a long one
• A focused three-brand lineup rather than a sprawling catalogue
• CPA and hybrid amounts are set per partner, so the figure comes from a manager chat
• The bank-transfer minimum is higher at EUR 1,000, so crypto or e-wallets are the quicker route

How Do I Join 1ST Partners?

Signing up is straightforward. Register through the program site, and once you're in, the backoffice runs on Affilka. From there, the move is a quick conversation with your assigned manager to set the deal that fits your traffic: whether you want straight 40% RevShare, a CPA arrangement per brand, or a hybrid of both, and which payout rail is cheapest for your volume. A manager is assigned soon after you join, custom creatives are available on request, and your commission is paid out on the monthly cycle once you've cleared the minimum.

Is 1ST Partners Legit and Worth It?

There's a lot to like here. 1ST Partners runs three modern casino and sportsbook brands on Affilka by SoftSwiss, with hourly tracking, a flat 40% RevShare that doesn't drop off, forgiving negative carryover, a low EUR 100 minimum on crypto and e-wallets, and managers who actually help you grow. The conversion story across Tier-1 and Western Europe is the real draw, with the UK, DACH, France, the Netherlands, Denmark, and Canada standing out.

If you've got quality Tier-1 and Western-European casino and sports traffic and you want clean tracking, flexible deals, and a manager who's genuinely in your corner, 1ST Partners is a strong fit and well worth a look.