Gaming Affiliates is the in-house program for a stable of UK-licensed casino brands run by Grace Media. You promote those brands, you send players, and you get paid on a deal shaped with your own account manager. The headline is pay for performance, with the commission set to fit your traffic rather than handed to you off a fixed rate card.
It's a UK-first program built around four casinos that British players already know, all running on the RavenTrack tracking platform. The brands hold UK Gambling Commission cover plus Gibraltar and Malta licences, so you're sending players to properly regulated sites. If you work UK casino and slots traffic and want an in-house program with a real licence behind it, this one sits right in your lane.
| Brands | Mayfair Casino, Belgravia Casino, Winners Club, Pots of Gold |
| Verticals | Online casino and slots |
| Commission models | RevShare, CPA, Hybrid |
| RevShare | Offered, set with your account manager |
| CPA | Offered, agreed per partner |
| Hybrid | CPA plus RevShare, agreed per partner |
| Negative carryover | None, balance resets each month |
| Minimum payout | GBP 50 e-wallet, GBP 150 bank transfer |
| Payment schedule | Monthly, by the 30th, in GBP |
| Payment methods | Neteller, Skrill, bank wire |
| Priority GEOs | United Kingdom, plus Western Europe |
| License | UK Gambling Commission, Gibraltar, MGA |
| Affiliate platform | RavenTrack |
| Operating since | 2021 |
This one's made for affiliates who already reach UK casino and slots players. Content sites, review pages, and media built for a British audience are the natural fit, since the brands are UKGC-licensed and put together for UK players. The lane runs from the United Kingdom out across Western Europe, so UK casino traffic is where you'll see the strongest match.
It also suits a partner who likes shaping their own deal. Instead of picking a rate off a page, you talk to a manager and agree terms that fit your volume and your channels. If you'd rather negotiate a CPA or RevShare that's tuned to your traffic, that flexibility is the point.
RevShare is on the table, set with your account manager to match the traffic you bring. The model is pay for performance, so the more your players do, the more the deal works in your favour. A partner with real UK volume can use that to shape terms around their own numbers rather than settle for a one-size rate.
The mechanics here are friendly. There's no negative carryover, so a quiet month resets at the start of the next one and never eats into your earnings going forward. That's a genuine plus on RevShare, since it keeps every new month a clean slate. Your exact percentage gets agreed when you sign up and talk things through.
CPA is available too, with the amount agreed per partner. If you'd rather get paid a flat sum per converting player than ride RevShare, you can build the deal that way. There's also a hybrid that blends CPA with RevShare, giving you an up-front payment plus a share of the long-term action.
That choice is the useful bit. You pick the structure that fits how your traffic converts, whether that's front-loaded CPA, steady RevShare, or a mix of both. Bring your numbers to your manager and set it up the way that pays you best.
Payments run monthly and land by the 30th, all in British pounds, which keeps things simple for UK partners with no currency conversion to think about. The minimum is GBP 50 for e-wallets and GBP 150 for bank transfer, and anything under the threshold rolls into the next month.
That low GBP 50 e-wallet floor is handy, especially when you're building up. You get paid without having to sit on a big balance first, so cash comes through regularly rather than once you've stacked up a large amount. Payouts go via Neteller, Skrill, or bank wire, so you've got both fast e-wallet options and a straight bank route.
The four casinos you'd promote are all Grace Media properties: Mayfair Casino, Belgravia Casino, Winners Club, and Pots of Gold. These are established UK-facing brands with deep game libraries, stocked from top studios like Microgaming, NetEnt, Red Tiger, and Evolution for live tables. Players get the slots they search for, from Megaways and Rainbow Riches titles to big-name releases, which gives your traffic plenty to land on.
The GEO focus is clear and tight. The United Kingdom is the priority lane, since the brands are UKGC-licensed and built for British players, widening out to the rest of Western Europe. That makes it a clean Tier-1 play. If your audience is UK casino and slots, you're pointing them at brands made exactly for them.
Tracking runs on RavenTrack, a mature platform built specifically for iGaming affiliate programs, with the partner portal at the website. It's a serious stack: real-time reporting, more than twenty customisable report templates, granular stats, and API access so you can pull performance data straight into your own tools. For a program this size, that's a professional setup you can lean on.
The creative side lives in the RavenTrack marketplace, where banners and landing pages are served up and kept current, so you're working with assets that stay fresh. Support comes through a dedicated account manager who works with you to optimise campaigns, reachable by email at hello@gamingaffiliates.com. That direct line is where you sort your deal and get help tuning what's converting.
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Joining is quick. Head to the Gaming Affiliates site and sign up through the RavenTrack-hosted portal at the website. As with most casino programs, there's an approval step where your application and traffic get a quick look before your account goes live.
Since the deal is shaped with a manager, it helps to come ready. Be set to describe your traffic, your UK focus, and the volume you can bring, and you'll be in a good spot to agree a CPA or RevShare that fits. Once you're in, you've got the RavenTrack dashboard, the creative marketplace, and your manager on email to get rolling.
Yes. Gaming Affiliates is a legitimate, properly licensed in-house program. The brands run under UK Gambling Commission cover plus Gibraltar and Malta licences, the payout terms are affiliate-friendly with no negative carryover and a low GBP 50 e-wallet minimum, and the whole thing sits on the mature RavenTrack stack. That's a solid, low-risk foundation for a UK partner.
For a UK-focused casino or slots affiliate who's happy to agree a custom CPA or RevShare with a manager, it's a strong fit. You get well-stocked, regulated brands, monthly GBP payouts, and a direct line to someone who'll help tune your campaigns. Sort your rate and terms with your manager up front, point your UK traffic at it, and it's a program worth getting into.