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Lifetime revenue share on one of South Africa's biggest betting brands, with its own UK arm and a manager who builds your deal around your traffic. That's the short version of HollywoodBets Affiliates, and it's a genuinely easy product to send players to. The name does a lot of the selling for you, the commission keeps paying for the life of each player, and you get a dedicated account team rather than a faceless dashboard. Here's how it all works.
HollywoodBets Affiliates is the partner program for HollywoodBets, a betting brand that started life as the horse-racing publisher Winning Form back in 1986, opened its first betting shop in Durban in 2000, and now runs 90-plus outlets across Southern Africa with more than 5,900 staff. It's one of the most recognisable betting names in South Africa and one of the country's top-10 sites by traffic, with a growing presence in the UK and Mozambique.
You earn by sending players to the full HollywoodBets lineup, and the headline is lifetime revenue share, so a player you refer keeps earning you commission for as long as they keep playing. The program runs region by region. South Africa and the UK each have their own portal, their own platform, and their own terms, so you pick the market your traffic fits and work that side.
| Brands | HollywoodBets (sports betting, casino, Live Games, esports, Lucky Numbers, betting gameshows, slots, scratch cards, data-lite games, cash-out games) |
| Verticals | Sports betting, casino, live games, esports, numbers games |
| Commission models | RevShare default, plus CPA and hybrid agreed with your manager |
| RevShare (SA) | 20% of customer Net Profit at 0 to 299 FTDs a month, 25% at 300-plus FTDs |
| RevShare (UK) | Set per partner with your account manager |
| CPA and hybrid | Agreed with your manager, confirmed in writing |
| Customer validity | Lifetime |
| Minimum payout | R500 in South Africa, GBP 250 in the UK |
| Payment schedule | Monthly, for the prior month, by the 15th working day |
| Payment method | Bank transfer, invoiced |
| Priority GEOs | South Africa, United Kingdom, Mozambique |
| Affiliate platform | Income Access in South Africa, MyAffiliates in the UK |
| Licensing | UK Gambling Commission account 53028, plus South African provincial licences |
| Operating since | 1986 (as Winning Form) |
This one's built for affiliates with South African or UK sports-betting and casino traffic who want a known, well-licensed brand on lifetime revenue share. South Africa is the sweet spot, where HollywoodBets is one of the biggest operators going and the product converts on recognition alone. The UK side is a solid fit too, with a friendly local arm and managers who get plenty of praise. If you run a betting or casino site, a tipster audience, or sports content in either market, the brand slots in naturally.
You promote through your own site and links using the approved banners, mailers, editorial pieces, and logos the program supplies. SMS and email campaigns are on the table with prior sign-off and GDPR compliance, so plan those around a quick yes from your manager. Each region asks you to keep your traffic inside that jurisdiction, which keeps things clean and makes the targeting simple: pick your portal and run it.
The default model is lifetime revenue share, and the South African side lays out a clear tier ladder. You earn 20% of a customer's Net Profit while you're bringing in 0 to 299 first-time deposits a month, and that steps up to 25% once you hit 300-plus FTDs in a month. You move between the tiers month to month based on your FTD count, so a strong run lifts your rate automatically. Because the revenue share is lifetime, each player you refer keeps paying out for as long as they stay active.
The UK side is built around you. Instead of a fixed posted percentage, your rate is set with your account manager based on your placement, your site's reach, your traffic, and the exposure you give the brand. That gives a strong UK affiliate real room to negotiate a number that reflects what they bring, and it's reviewed with the manager as your traffic grows. The UK terms also reset a negative month to zero rather than carrying it forward, which is a nice cushion after a big-winner month.
RevShare is the standard, and CPA and hybrid deals sit alongside it, arranged with your account manager and confirmed in writing. Once you're in the program you can ask to put a CPA deal on your account, and the manager works with you on terms that suit your traffic. Hybrid is available the same way, blending a per-player payment with ongoing revenue share so you can take an upfront amount and still earn on the long tail. These are set per partner rather than off a fixed rate card, which means bigger-volume affiliates can shape a deal around their own numbers.
Payments run monthly. Commission for the prior calendar month is finalised and paid by the 15th working day, so you're on a steady, predictable cycle. The minimum payout is R500 in South Africa and GBP 250 in the UK, and anything under the threshold simply rolls into the next month until you reach it, so nothing's lost. Foreign payments can take an extra few business days to clear through exchange control.
Payment is by bank transfer, handled by invoice. Each month your account manager requests an invoice once you've got positive commission above the minimum due, foreign affiliates are invoiced in their own currency at the spot rate, and commission is quoted exclusive of VAT. It's a hands-on, manager-led process rather than a one-click cashout, which fits the personal account-management style of the program.
You're promoting HollywoodBets across its full product range: sports betting, casino, Live Games, esports, Lucky Numbers, betting gameshows, slots, scratch cards, data-lite games, and cash-out games. The casino floor is powered by names players know, including Evolution, Pragmatic Play, Spribe, Habanero, Ezugi, Betgames, and Pariplay, so there's depth on both the sports and the gaming side. The brand's sports profile is strong too, with a long-running Premier League partnership through Brentford FC, rugby ties to The Sharks, and headline South African racing like the Durban July, all of which keep the name visible and easy to sell.
The priority GEOs are South Africa, the United Kingdom, and Mozambique. South Africa is the standout, where HollywoodBets dominates traffic and engagement and the brand is genuinely everywhere. The UK is solidly viable and well supported, and Mozambique has its own terms. Each region runs its own portal, so you target the market your traffic fits and keep your campaigns within that jurisdiction.
Tracking is handled by established iGaming systems, with South Africa on Income Access, a Paysafe company, and the UK on MyAffiliates. Your dashboard lives at the website with a separate login per region, and statstle accurately. The program supplies approved promotional material to work with, including banners, mailers, editorial columns, and logos, and it runs discretionary special promotions from time to time that can earn you extra bonus commission on performance.
Support is a real strength here. A dedicated, experienced account-management team negotiates your commission, handles your monthly invoicing, and is your point of contact throughout, reachable at affiliates@hollywoodbets.net and on +27 800 006 008, seven days a week from 09:00 to 17:00, with offices in Umhlanga, Durban. UK affiliates in particular tend to single out how responsive and friendly the managers are.
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Start by signing up through the regional portal that matches the market you plan to target, since South Africa and the UK each run their own portal with their own terms and logins. Once you're in, your account manager takes over, agrees your commission, and sets up the monthly invoicing, so the relationship runs through a real person rather than a self-serve panel.
Come ready to show how you'll promote and to talk through your rate, especially on the UK side where the deal is built around your traffic. After that it's the simple register, promote, earn flow: drop the approved creatives on your site, send players to HollywoodBets, and invoice each month once you're above the minimum. If you're planning SMS or email, get your manager's sign-off first, and keep your campaigns inside your region.
Yes. HollywoodBets Affiliates is a legitimate, well-regulated program built on a genuinely strong product. The UK arm is run by Hollywoodbets International UK Limited, licensed and regulated by the Gambling Commission under account 53028, and in South Africa the brand carries provincial licences across Gauteng, Western Cape, Eastern Cape, Limpopo, Mpumalanga, and KwaZulu-Natal, making it one of the most-licensed bookmakers in the market.
If you own South African or UK sports-betting or casino traffic, this is an easy program to recommend. You get a brand that sells itself, lifetime revenue share that keeps paying, a clear SA tier ladder with CPA and hybrid available on top, and an account team that's known for looking after its partners. Pick the portal that fits your traffic, agree your deal with your manager, and you've got a recognisable, well-licensed brand worth running.
