There are no mutltitude of layers to Seobility, reports are straight forward, checking pages is quite in depth and just the fact I can run a check on my visibility online in seconds keeps my business at the top of the engines. Adding it to my website again... easy! setting up the links to Google analytics and search... yep, easy! Customer support is quick and efficient, not that I have had to use it very often and I've been using it for 5-6 years.