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The state of the Web Push advertising market 2026
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June 29
The state of the Web Push advertising market 2026
Push advertising can be great, but it can be volatile at times. We’ve all been there, when one day you’re scaling up your campaigns nicely, only to wake up the next day to see Google changing the rules of the game. That’s the moment when performance drops, and you start questioning whether Push notifications can still do anything....
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Tap into top-converting domain traffic with Direct Click
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May 25
Tap into top-converting domain traffic with Direct Click
When it comes to affiliate marketing, the right ad placement can make or break the whole campaign. Think of digital ad spaces as billboards in a city, as in both cases, advertisers carefully pick the right spots to attract as many high-intent customers as possible. And that’s why the Direct Click ad format is a favorite among affiliate marke...
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IAB targeting for Direct Click: 26% ROI before scaling
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April 27
IAB targeting for Direct Click: 26% ROI before scaling
IAB targeting for Direct Click: 26% ROI before scaling When testing a new traffic source or launching a fresh campaign, going broad still makes sense. RON campaigns with thousands of zones help gather data quickly, but they come with a cost. A large share of that traffic often burns through budget before any clear pattern appears. We wanted a way...
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