KARAMAN Digital Review
6.2/10The gambling-pure boutique of the media-buying lane: a founder-owned Croatian micro-company (OIB 25500437568, with FINA-published accounts showing €282,917 revenue in 2024, up 103%) selling the segment's most app-shaped UA stack, Google App campaigns, Apple Search Ads, ASO, paid search, paid social, and programmatic with direct deals, to regulated European operators, built on the founder's 12+ operator-side years, though the agency's own named evidence is one Hard Rock Casino Netherlands testimonial plus six anonymized metric cases, and the tier-1 names on its wall belong largely to the founder's career rather than the client ledger.
Our read
One named, client-voiced testimonial from Hard Rock Casino Netherlands plus six anonymized metric cases, with the homepage wall's tier-1 names excluded because they trace to the founder's employment rather than agency contracts.
iGaming and betting are the whole identity and every market it has worked is regulated European, held a notch under the segment ceiling because the record behind it is four years and one named client deep.
A founder whose operator-side career is public, on a registry-clean entity with published accounts, priced down because the team dimension is effectively one senior person deep.
One conference row that comes from the organizer itself, the ICE Barcelona speaker page, plus a SiGMA Asia 2026 exhibit announced on the agency's own LinkedIn and a trade-press byline, with the founder's pre-agency SBC speaking slot credited to his career instead.
The most app-UA-shaped offer in the roster, from UAC and Apple Search Ads through ASO, programmatic direct deals, and affiliate program management, capped by the absence of an in-house creative studio and by boutique capacity.
No pricing published, offset by counterparty visibility straight off the register through FINA-filed accounts and by the team-career framing of the $100,000,000+ spend claim.
Methodology. Our own score, a weighted average of six dimensions, tilted toward case evidence and gaming specialization. Weighted on the media-buying scale, where case evidence and named clients lead at 0.22, gaming specialization and team each carry 0.18, and industry footprint, service depth, and commercial transparency follow at 0.16, 0.14, and 0.12, which pays for named client work before it pays for anything else. Read the full methodology
- Gambling is the whole identity, not a vertical page: iGaming and betting are the entire proposition, and every market on the agency's record is a regulated one, Switzerland, the Netherlands, the UK, and Croatia with the Balkans.
- The boutique model is the product: at three people on the registry row, the founder who built acquisition teams inside European operators is the one buying your media, so the seniority sits in the account rather than above it.
- The most app-UA-shaped stack in the media-buying roster: Google App campaigns, Apple Search Ads, and ASO as named lanes alongside paid search, paid social, programmatic with direct deals, and affiliate program management.
- Unusually well documented for its size: a clean Croatian registry row (OIB 25500437568) with FINA-published accounts showing €282,917 revenue in 2024, up 103% year over year, and the $100,000,000+ spend figure framed on the agency's own page as the team's career number, not agency billings.
- The named evidence layer is the thinnest in this segment: one client-voiced testimonial (Hard Rock Casino Netherlands) plus six case studies that publish real metrics without client names, so most of the work cannot be checked against a named operator.
- Concentration is the flip side of the scale: capacity limits how much of the service menu runs at once, and continuity in the account rests on one person.
- Nothing commercial is published, no pricing, no retainer floor, no minimum, so budgeting starts at the intro call.
- The industry footprint is one organizer-side row deep: an ICE Barcelona speaker page for the founder, a self-announced SiGMA Asia 2026 exhibit, and no award wins or shortlists at all across four years.
Regulated European operators, especially app-led casino and betting brands, that want a small senior team running paid search, paid social, app UA, and affiliate program management without account layers between them and the buying.
Operators that need a named client roster they can call before signing, a bench that can absorb several concurrent markets, or US acquisition work, since the work here is European-only and one named client deep.
Markets & licensing
KARAMAN Digital carries no license register because no license applies to a media-buying agency, and what stands in for one is unusually solid for a boutique this young: a clean Croatian registry row (KARAMAN DIGITAL d.o.o., OIB 25500437568, founded 2022-03-28 at the Commercial Court in Osijek) with FINA-published accounts showing €282,917 revenue in 2024, up 103% year over year. Published financials are rare in this lane at any size. The markets it has worked are regulated Europe throughout, Switzerland, the Netherlands, the UK, and Croatia with the wider Balkans, and the posture reads licensed-only because regulated operators are the only work there is. The client evidence behind those markets is thin: the Hard Rock Casino Netherlands testimonial is the one named agency-period item, and the homepage wall's caption spans the founder's operator-side career, so wall names are not carried as clients.
Nothing here points at the United States. The markets its work names are Swiss, Dutch, UK, and Balkan, all regulated European, and there is no US entity, no US client fact, and no US market page. An operator buying for a US launch is outside what this shop does, which is a scope fact rather than a mark against the shop, and MediaTroopers is the segment's US-registration specialist for that brief.
The UK sits on the agency's own list of markets its work covers, which fits a stack built for regulated-market acquisition. No named UK client fact exists on any surface, so a UK operator should ask for market-specific references at the intro call. The licensed-only posture means the compliance conversation starts from the right place for a UKGC brand.
- Croatian company registryCroatia
- KARAMAN DIGITAL d.o.o., OIB 25500437568, founded 2022-03-28, registered at the Commercial Court in Osijek, with FINA-published accounts showing €282,917 revenue in 2024 and 3 employees on the registry row · On the register at infobiz.fina.hr (Jul 2026)
- ICE Barcelona speakers sectionOrganizer-side (Clarion Gaming)
- Speaker profile for founder Vedran Karaman on icegaming.com, the agency's one organizer-side conference row · Organizer-side page (2026-07-16)
Licensing tier: An agency with nothing to license, carrying more than its size suggests: a registry row, published accounts, and one conference row from the organizer. The soft spot is not the entity but the client record, which is one named testimonial deep, so the diligence a buyer runs here is reference calls rather than register checks.
Both sit outside the agency's own site and are open to anyone (Jul 2026).
No restricted-market posture applies: all the work is regulated European only (Jul 2026).
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
Engagements run as an embedded team: an audit or brief first, then channel buying across Google, Apple Search Ads, paid social, and programmatic with direct deals, with the founder on strategy. The client evidence is read strictly here because the homepage wall's caption spans the founder's operator-side career, so only agency-period, client-voiced items count as client facts.
An intro call and the 300+ point audit open most engagements, and the calendar from brief to live campaigns depends on the markets and channels in scope.
Services & proof
Three ways to buy the same boutique: a paid-media core covering search, social, and programmatic with negotiated direct deals, an app-growth lane across Google App campaigns, Apple Search Ads, and ASO that is the most app-shaped offer in this segment, and a strategy and affiliate layer that opens with a 300+ point audit and extends to running an operator's affiliate program.
Paid Search, Paid Social & Programmatic
The channel core of the offer: Google paid search, paid social buying with Snapchat among the channels per the agency's case work, and programmatic media buying paired with negotiated direct publisher deals, sold to regulated gambling operators as an embedded acquisition team rather than a managed-service tier.
- Paid search on Google for casino and betting advertisers in regulated markets
- Paid social buying, with Snapchat visible in the agency's own case work
- Programmatic media buying plus negotiated direct deals with publishers
- Case-page results include paid social reach doubled in 4 months on an 11% budget increase
- A Snapchat acquisition case cut CPA by 72% (anonymized)
App Marketing, UAC, Apple Search Ads & ASO
The lane that separates this boutique from the rest of the media-buying roster: Google App campaigns (UAC) and Apple Search Ads run as named service lines with ASO alongside them, an app-install acquisition stack aimed at operators whose product is a casino or betting app rather than a web funnel.
- Google App campaigns (UAC) for casino and betting app installs
- Apple Search Ads managed as its own service line instead of a footnote to search
- ASO sold as a standalone lane covering store visibility and conversion
- App channels sit alongside web paid search and paid social in one offer
- The most app-UA-shaped service menu among the media-buying agencies reviewed here
Growth Strategy, Audits & Affiliate Program Management
The layer that turns channel buying into the agency's stated model, a fully ready growth marketing department: digital marketing analysis audits spanning 300+ checkpoints, growth marketing strategy as a standalone engagement, and affiliate program management extending the remit beyond paid channels.
- Digital marketing analysis audits spanning 300+ checkpoints as the standard opener
- Growth marketing strategy sold as its own engagement rather than bundled into media fees
- Affiliate program management as a named service line beside the paid channels
- Positioned in the agency's own words as your plug and play growth team
- 360° marketing strategies is the stated scope, gambling-only by design
The history
Sales decks get rewritten for every deal. A dated record doesn't.
Vedran Karaman registered KARAMAN DIGITAL d.o.o. at the Commercial Court in Osijek on 2022-03-28 after 12+ years on the operator side, where his own Our Story page says he built digital acquisition teams for European iGaming and sports betting operators such as BetVictor, Superbet, and LeoVegas, a career that included speaking at SBC's Betting on Sports Europe as Superbet's Global Director of Performance Marketing. The agency he built on that background is deliberately small: a founder-owned Croatian micro-company selling gambling-only paid acquisition to regulated European operators, with FINA-published accounts showing revenue doubling into 2024. Those career names are background rather than client history, and the agency's own client record starts with the Hard Rock Casino Netherlands testimonial.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2022
KARAMAN DIGITAL d.o.o. is registered at the Commercial Court in Osijek (2022-03-28), with founder Vedran Karaman moving agency-side after 12+ years running operator acquisition teams.
- 2024
FINA-published accounts show €282,917 in revenue, up 103% year over year, on a 3-employee registry row.
- 2025
The agency marks three years in business with its own turned-3 LinkedIn post, matching the registry date.
- 2026
A SiGMA Asia 2026 exhibit is announced on the agency's LinkedIn, and founder Vedran Karaman appears on ICE Barcelona's organizer-side speakers section (2026-07-16).
Where they're pushing next
- Asia, per the SiGMA Asia 2026 exhibit announced on the agency's own LinkedIn
- App-led acquisition, the stack's center of gravity with UAC, Apple Search Ads, and ASO as named lanes
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
KARAMAN Digital vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | KARAMAN Digital | MediaTroopers | BugsyEmpire | Samba Digital |
|---|---|---|---|---|
| Founded | 2022 | 2019 | 2019 | 2018 |
| Team | 3+ | 45+ | — | 51+ |
| US market | — | Available | — | — |
| Pricing | On request | On request | On request | On request |
| Market posture | Licensed only | Licensed only | Mixed | Licensed only |
| Minimum engagement | On request | On request | On request | On request |
The take: MediaTroopers is the US regulated specialist with state registrations behind it, the opposite end of both the geography and the depth, and KARAMAN has no equivalent of those rows. BugsyEmpire brings a platform-published Snapchat success story and an in-house creative studio, a deeper paid-social proof layer against KARAMAN's single named testimonial. Samba Digital buys media-owner relationships and LatAm localization rather than performance funnels. Pick KARAMAN when a regulated European operator, especially an app-led one, wants gambling-pure senior buying and can trade a long client roster for it.
Pricing & terms
KARAMAN Digital quotes pricing per project. Here's how the model and the terms are structured.
The engagement
Nothing commercial is published, so pricing starts at the intro call. What a buyer can check first is unusual for a boutique in this lane: the Croatian registry row and FINA-published accounts (€282,917 revenue in 2024, up 103% year over year) put the counterparty's size and trajectory out in the open. The $100,000,000+ digital spend figure on the site is framed there as the team members' career number rather than agency billings, which is the honest reading and the one to price against.
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Is KARAMAN Digital really gambling-only, and which markets does it work in?+
Yes. The agency's own positioning is Your iGaming & Betting online marketing agency, and no other vertical appears anywhere in the offer. The markets it has worked are regulated European throughout: Switzerland, the Netherlands, the UK, and Croatia with the wider Balkans. The posture is licensed-only, meaning regulated operators are the only work there is, which for a licensed brand removes the channel-policy friction that comes with agencies running offshore books in the same account structure.
Did KARAMAN Digital run marketing for BetVictor, Superbet, or LeoVegas?+
There is no agency contract with any of the three. The agency's own Our Story page describes them as operators where founder Vedran Karaman built digital acquisition teams during his operator-side career, which is employment history rather than client work. The homepage wall is captioned Some of the global iGaming & Betting businesses we worked for, wording that spans both that career and agency engagements, so the named agency-period client fact to rely on is the Hard Rock Casino Netherlands testimonial, and the right move at the intro call is to ask which wall names were agency contracts.
What does KARAMAN Digital cost?+
Nothing is published: no pricing, no retainer floor, no minimum engagement, so commercials start at the intro call. What a buyer can check before that call is unusual for the lane, because the Croatian registry row and FINA-published accounts put the counterparty's size and trajectory out in the open, €282,917 in 2024 revenue, up 103% year over year. That is a small book of business, which cuts both ways: real attention per client, and real dependence on each one.
How big is KARAMAN Digital, and who does the work?+
The FINA registry row shows 3 employees, while the Our Story page names five people: founder Vedran Karaman as Growth Strategist plus Sara (Head of Digital Accounts), Ante (Interim Head of Digital Marketing), Katarina (Growth Marketing Manager), and Duje (Senior PPC Manager), first names only past the founder. A contractor mix around a micro-company core is standard at this scale. The practical read is that this is an embedded senior pod, not an agency floor, and an operator should size the engagement to that.
What does the $100,000,000+ digital spend figure on their site mean?+
It is a career figure, and the agency's own page frames it that way: $100,000,000+ digital spend of our team members, meaning spend the people managed across their working lives, mostly inside operators, and none of it billings that ran through the agency. The agency itself is four years old with €282,917 of 2024 revenue on its published accounts. Framing a big number that carefully is worth crediting, and reading it as agency scale would be the mistake.