KARAMAN Digital Review
6.2/10A gambling-pure media-buying boutique for regulated European operators: a founder-owned Croatian micro-company with €282,917 in revenue in 2024, up 103%, selling Google App campaigns, Apple Search Ads, ASO, paid search, paid social, and programmatic with direct deals, built on the founder's 12+ operator-side years.
Our read
- Gambling is the whole identity: iGaming and betting are the entire proposition, and every market it works is a regulated one, Switzerland, the Netherlands, the UK, and Croatia with the Balkans.
- The boutique model is the product: with three employees, the founder who built acquisition teams inside European operators is the one on strategy, so the seniority sits in the account rather than above it.
- Concentration is the flip side of the scale: capacity limits how much of the service menu runs at once, and continuity in the account rests on one person.
- Pricing is on request, so budgeting starts at the intro call.
- The industry footprint is light: an ICE Barcelona speaker slot for the founder and a SiGMA Asia 2026 exhibit.
Regulated European operators, especially app-led casino and betting brands, that want a small senior team without account layers between them and the buying.
Operators that need a client roster they can call before signing, a bench that can absorb several concurrent markets, or US acquisition work, since the work here is European-only.
Markets & licensing
Every market KARAMAN Digital has worked is regulated Europe: Switzerland, the UK, Croatia with the wider Balkans, and the Netherlands. The posture is licensed-only because regulated operators are the only work there is.
The markets are Swiss, Dutch, UK, and Balkan, all regulated European. An operator buying for a US launch is outside what this shop does.
The UK is one of the markets the work covers, which fits a stack built for regulated-market acquisition. The licensed-only posture means the compliance conversation starts from the right place for a UKGC brand.
- KARAMAN DIGITAL d.o.o.Croatia
- The contracting entity, founded in 2022, with 3 employees.
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
Engagements run as an embedded team: an audit or brief first, then channel buying across Google, Apple Search Ads, paid social, and programmatic with direct deals, with the founder on strategy.
An intro call and the 300+ point audit open most engagements, and the calendar from brief to live campaigns depends on the markets and channels in scope.
Services & how they're bought
Three ways to buy the same boutique: a paid-media core covering search, social, and programmatic with negotiated direct deals, an app-growth lane, and a strategy and affiliate layer that opens with a 300+ point audit and extends to running an operator's affiliate program.
Paid Media
The channel core of the offer: Google paid search, paid social, and programmatic media buying paired with negotiated direct publisher deals, sold to regulated gambling operators as an embedded acquisition team rather than a managed-service tier.
- Paid search on Google for casino and betting advertisers in regulated markets
- Paid social buying, with Snapchat among the channels
- Programmatic media buying plus negotiated direct deals with publishers
- Paid social reach doubled in 4 months on an 11% budget increase
- Snapchat acquisition work cut CPA by 72%
- Paid social CPA halved while scaling FTDs
App Marketing
Google App campaigns (UAC) and Apple Search Ads run as their own service lines with ASO alongside them, an app-install acquisition stack aimed at operators whose product is a casino or betting app rather than a web funnel.
- Google App campaigns (UAC) for casino and betting app installs
- Apple Search Ads managed as its own service line instead of a footnote to search
- ASO sold as a standalone lane covering store visibility and conversion
Growth Strategy
The layer that turns channel buying into a fully ready growth marketing department: digital marketing analysis audits spanning 300+ checkpoints, growth marketing strategy as a standalone engagement, and affiliate program management extending the remit beyond paid channels.
- Digital marketing analysis audits spanning 300+ checkpoints as the standard opener
- Growth marketing strategy sold as its own engagement rather than bundled into media fees
- Affiliate program management as a service line beside the paid channels
- Sold as a plug and play growth team
- 360° marketing strategies, gambling-only by design
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Vedran Karaman founded KARAMAN DIGITAL d.o.o. in Osijek in March 2022 after 12+ years on the operator side, where he built digital acquisition teams for European iGaming and sports betting operators such as BetVictor, Superbet, and LeoVegas, a career that included speaking at SBC's Betting on Sports Europe as Superbet's Global Director of Performance Marketing. The agency he built on that background is deliberately small: a founder-owned Croatian micro-company selling gambling-only paid acquisition to regulated European operators, with revenue doubling into 2024.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2022
KARAMAN DIGITAL d.o.o. is founded, with founder Vedran Karaman moving agency-side.
- 2024
Revenue reaches €282,917 on 3 employees, more than doubling year over year.
- 2026
KARAMAN Digital exhibits at SiGMA Asia 2026, and founder Vedran Karaman speaks at ICE Barcelona.
Where they're pushing next
- Asia, with a SiGMA Asia 2026 exhibit
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
KARAMAN Digital vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | KARAMAN Digital | MediaTroopers | BugsyEmpire | Samba Digital |
|---|---|---|---|---|
| Founded | 2022 | 2019 | 2019 | 2018 |
| Team | 3+ | 45+ | — | 51+ |
| US market | — | Available | — | — |
| Pricing | On request | On request | On request | On request |
| Market posture | Licensed only | Licensed only | Mixed | Licensed only |
| Minimum engagement | On request | On request | On request | On request |
Pricing & terms
KARAMAN Digital quotes pricing per project. Here's how the model and the terms are structured.
The engagement
Pricing is set per engagement, once a brief or audit has scoped the work. Revenue was €282,917 in 2024, up 103% year over year.
Path to launch
- 1Start with an intro call and a brief
- 2Run the 300+ point digital marketing analysis audit on an existing account
- 3Kick off on a retainer or project with the founder on strategy and the channel leads on execution
- 4Set the reporting cadence around CPA, FTDs, and new-user GGR
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.