BugsyEmpire Review
7.3/10A paid media and creative agency for US-facing sweeps, social casino, real money gaming, DFS and poker brands, buying across paid social, search and programmatic. On Snapchat client spend passed $10M in 2025 and gross advertising volume grew 180x, with Snap Inc. Agency Partner status from October 2025. Creative is produced in-house, the company is founder-led out of Nicosia and active since 2019, and every commercial term is set on request.
Our read
- Snapchat results at scale in 2025: $10M+ in client spend year to date, 180x gross advertising volume growth, 400% client-roster growth and a quadrupled daily spend for one client.
- iGaming-only proposition, with US-centric buying and EU brands like Betclic, Superbet and Fortuna in the book.
- The in-house creative studio ships banners, video, landing pages and full branding, and the video formats and creator-led campaigns it produced drove the Snapchat results.
- Stable leadership on a six-year Cyprus entity: co-founder CEO Wojciech Stellmach has run it since 2019, with Managing Director Karolina Moscicka on delivery.
- Pricing, minimum budgets and retainer floors are all on request.
US-facing sweeps, social casino and real money gaming advertisers that want paid-social player acquisition with in-house creative, above all on Snapchat.
Buyers who need published rates and packages before shortlisting.
Markets & licensing
BugsyEmpire is a Cyprus company registered at the end of 2019 and based in Nicosia.
The US is where this agency lives. The client base runs to 100+ US brands, and the Snapchat work is built on US-facing sweeps, poker and sportsbook accounts. A US buyer gets a team that already navigates gambling ad policy across Meta, Snapchat, TikTok, Google and programmatic, with whitelisting support on the accounts.
Clients are US sweeps and social casino brands plus EU operators like Betclic, Superbet and Fortuna. Nothing blocks UK work, but the buying runs US and EU, so a UKGC-licensed operator would be extrapolating from adjacent markets.
- Cyprus company registrationCyprus
- BUGSYEMPIRE LTD, HE 405721, registered 2019-12-31 and active, Aigyptou 12, 1097 Nicosia
- Google PartnerPlatform (Google)
- Bugsy Empire LTD, Cyprus, with Search and Display certifications
- Snap Inc. Agency PartnerPlatform (Snap)
- Indie Agency Partner Program member · October 2025
- TikTok Marketing Partner and Meta Business PartnerPlatform (TikTok, Meta)
Licensing tier: Platform partner status with Snap, Google, TikTok and Meta, on a Cyprus company registered in 2019.
Where campaigns can run is set by each client's license and each platform's ad policy.
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
BugsyEmpire is a buying and creative operation, so the relationships that matter are ad-platform ones. Client work runs as retainer or project engagements, with the in-house studio producing the creative.
The path is an intro call and brief, then a proposal, then retainer or project kickoff, with the calendar set by channel scope and creative production.
Services & practice
A US-facing paid media stack across paid social, search and PMax, programmatic, CRM, brand protection, whitelisting support, audits, app and web development, and an in-house creative studio shipping banners, video ads, landing pages and full branding.
Paid Search
The non-social half of the buying operation: Google Ads and Performance Max, programmatic, CRM, brand protection, whitelisting support, plus audits, tech support and app or web development around the media core.
- Google Ads and Performance Max buying, with Google Partner status for Bugsy Empire LTD in Cyprus and Search and Display certifications
- Programmatic buying alongside the paid-social channels
- CRM and retention work layered onto acquisition
- Brand protection and whitelisting support for paid accounts
- Audits, tech support and app or web development as supporting lines
In-House Creative Studio
Banners, video ads, landing pages and full branding produced in-house.
- Video ad production, including formats built for Snapchat's audience
- Creator-led campaign production for sweeps, poker and sportsbook clients
- Design output wired directly into the buying team's testing cycles
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
BUGSYEMPIRE LTD was registered in Cyprus in December 2019, with operations running from 2020. Co-founder CEO Wojciech Stellmach, with 12+ years in iGaming, built it into a US-facing paid media and creative shop, with Managing Director Karolina Moscicka running delivery. Across all channels it manages $150M+ in yearly ad spend for 100+ US brands.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2019
BUGSYEMPIRE LTD is registered in Cyprus on December 31.
- 2020
Operations start in 2020, building a US-facing paid social and creative practice for sweeps and gaming brands.
- 2025
The Snapchat book reaches $10M+ in client spend year to date, with 180x advertising volume growth and 400% roster growth.
- 2025
CEO Wojciech Stellmach is featured in trade press in November, and the agency announces a new Nicosia office.
Where they're pushing next
- US sweepstakes and social casino, the scaled core of the client base
- EU operators, already present through Betclic, Superbet and Fortuna
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
BugsyEmpire vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | BugsyEmpire | MediaTroopers | KARAMAN Digital | NinjaPromo |
|---|---|---|---|---|
| Founded | 2019 | 2019 | 2022 | 2017 |
| Team | — | 45+ | 3+ | 300+ |
| US market | — | Available | — | — |
| Pricing | On request | On request | On request | Public |
| Market posture | Mixed | Licensed only | Licensed only | Mixed |
| Minimum engagement | On request | On request | On request | $4,000/mo |
Pricing & terms
BugsyEmpire quotes pricing per project. Here's how the model and the terms are structured.
The engagement
Path to launch
- 1Start with an intro call or brief
- 2Set the vertical and the channel mix in the brief
- 3Agree the proposal and the retainer or project terms, including who owns the ad accounts and the creative
- 4Kick off with the in-house studio on formats early
- 5Set the reporting cadence and spend-scaling checkpoints against the agreed KPIs
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.