BugsyEmpire Review
7.3/10The paid-social specialist of this lane, and the proof is platform-published: Snapchat's own for-business success story reports $10M+ client spend year to date and 180x gross advertising volume growth for BugsyEmpire's sweeps, poker and sportsbook clients, backed by Snap Inc. Agency Partner status dated October 2025, a Google Partners directory row, an in-house creative studio the platform case credits for the results, and a founder-led Cyprus entity (HE 405721) active since 2019, though nothing commercial is published and the 18-name client wall stays the agency's own evidence.
Our read
One platform-published case, the Snapchat success story with $10M+ YTD spend and 180x volume growth in Snap's own words, over an 18-name agency-published wall, the strongest mix in this media-buying set, held under 8 because no wall name carries a client-side confirmation and the story names no brands.
An iGaming-only proposition across sweeps, social casino, real money gaming, DFS, skill and funded games, with channel work and creative built for casino, sports and poker products rather than adapted from e-commerce.
CEO Wojciech Stellmach and MD Karolina Moscicka named and press-covered through 2025 and 2026, specialists named in the platform case, and a Cyprus entity active since 2019-12-31 with no breaks, short of higher because headcount and client tenure stay unpublished.
A Google Partners directory row, the Snap partner program and trade-press founder features, against conference presence that is attendance class only and no organizer-side award rows.
The full paid stack plus CRM, brand protection, whitelisting support, dev and the deepest in-house creative and video studio among the five agencies in this lane.
The entity, the registry row and the platform anchors all resolve cleanly, but no pricing, minimums or commercial terms are published anywhere.
Methodology. Our own score, a weighted average of six dimensions, tilted toward case evidence and gaming specialization. Weighted on the media-buying scale, where case evidence and named clients lead at 0.22, gaming specialization and team both carry 0.18, industry footprint takes 0.16, service depth 0.14 and transparency 0.12, which rewards platform-anchored proof and a pure iGaming book while pricing in the commercial opacity. Read the full methodology
- The flagship case is platform-published: Snap, not the agency, wrote the success story reporting $10M+ client spend on Snapchat year to date, 180x gross advertising volume growth, 400% client-roster growth and a quadrupled daily spend for one client, the strongest thing a media-buying agency can show.
- iGaming-only proposition across sweeps, social casino, real money gaming, DFS, skill games and poker, with US-centric buying and EU brands like Betclic, Superbet and Fortuna on the client wall.
- The in-house creative studio does real work rather than filling a menu: Snap's own case credits unique video formats and creator-led campaigns for the results, and the studio ships banners, video, landing pages and full branding.
- Public, stable leadership on a six-year Cyprus entity: CEO Wojciech Stellmach (trade-press feature, November 2025) and MD Karolina Moscicka are named and press-covered, and the registry row (HE 405721, Active) matches the site footer.
- Nothing commercial is published: no pricing, no minimum budgets, no retainer floors, so every engagement starts blind on cost.
- Client evidence above the Snapchat case stays agency-published: the 18-name homepage wall carries no client-side confirmations, and the platform story itself names no brands.
- The platform-published case covers one platform: Meta, TikTok, Google and programmatic run on the same team but have no published case of the Snapchat class.
- The industry footprint is thin for the scale claimed: conference presence is attendance class from the agency's own LinkedIn posts, with no organizer-side exhibitor or speaker rows and no award shortlists at all.
US-facing sweeps, social casino and real money gaming brands that want paid-social user acquisition with in-house creative, above all on Snapchat, where the agency's results are documented by the platform itself.
Buyers who need published rates, client-side named references or an organizer-listed event footprint before shortlisting, since all three are absent here.
Markets & licensing
A marketing agency carries no gambling license, so what matters is the paper a buyer can actually open. BugsyEmpire's is one of the stronger sets in this lane. The legal entity checks out first: BUGSYEMPIRE LTD, Cyprus HE 405721, registered 2019-12-31 and Active, at the same Aigyptou 12 Nicosia address the site footer shows. The platform layer comes next. A Google Partners directory row lists Bugsy Empire LTD in Cyprus with Search and Display certifications, and the Snapchat relationship is documented by the platform itself, both through the Snap Inc. Agency Partner status dated October 2025 and through the success story Snap published with hard spend and growth numbers. TikTok Marketing Partner and Meta Business Partner badges appear on the agency's site without public directory rows behind them (2026-07-16), which is the norm for those programs and reads as neutral. On posture, the book mixes US sweepstakes and social casino at scale with real money gaming, DFS and poker work, per the agency's own positioning.
The US is where this agency lives. The positioning names Social, Social Sweepstakes, Real Money Gaming, DFS, Skill and Funded Games, the agency counts 100+ US brands, and the Snapchat case was built on US-facing sweeps, poker and sportsbook clients. A US buyer gets a team that already navigates gambling ad policy across Meta, Snapchat, TikTok, Google and programmatic, with whitelisting support on the services list.
Nothing in the client wall or the positioning points at the UK. The named brands are US sweeps and social casino names plus EU operators like Betclic, Superbet and Fortuna. Nothing blocks UK work either, but a UKGC-licensed operator would be extrapolating from adjacent markets rather than from anything here.
- Cyprus company registerCyprus
- BUGSYEMPIRE LTD, HE 405721, registered 2019-12-31, status Active, Aigyptou 12, 1097 Nicosia · Matches the site footer address (2026-07-16)
- Google Partners directoryPlatform (Google)
- Bugsy Empire LTD, Cyprus, with Search and Display certifications · Public directory row (2026-07-16)
- Snap Inc. Agency PartnerPlatform (Snap)
- Indie Agency Partner Program member, with a platform-published success story reporting $10M+ client spend YTD and 180x advertising volume growth · Status dated October 2025 on the agency's own blog, story on forbusiness.snapchat.com
- TikTok Marketing Partner and Meta Business PartnerPlatform (TikTok, Meta)
- Badges carried on the agency's site · No public directory rows exist for either program (2026-07-16), the norm for this lane
Licensing tier: An agency with a fully resolvable entity and the lane's best platform anchor. The Cyprus registry row, the Google Partners row and the Snap-published story can all be checked from a desk before a first call. What cannot be checked externally is the client wall or any commercial term, so reference calls and a rate conversation do the remaining work.
What stands in for a license here: a company register row, a platform partner directory row and a platform-published case with hard numbers.
No restricted-market list applies. An agency's market reach follows its clients' licenses and each ad platform's policy, since it holds no license of its own.
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
BugsyEmpire is a buying and creative operation, so the relationships that matter are ad-platform ones. Snapchat is the documented flagship: Indie Agency Partner Program membership dated October 2025 and a platform-published case with hard numbers. Google is anchored by a public Partners directory row with Search and Display certifications. TikTok and Meta partner badges sit on the site as claims without public directory rows, the norm for those programs. Client relationships run as retainer or project engagements with the in-house studio producing the creative.
No onboarding timeline is published. The path is an intro call and brief, then a proposal, then retainer or project kickoff, with the calendar set by channel scope and creative production.
Services & proof
A US-facing paid media stack across Meta, Snapchat, TikTok, Reddit, X, Google and programmatic, plus search and PMax, CRM, brand protection, whitelisting support, audits, app and web development, and an in-house creative studio shipping banners, video ads, landing pages and full branding for sweeps, social casino and real money gaming clients.
Search, PMax & Programmatic
The non-social half of the buying operation: Google Ads and Performance Max, programmatic, CRM, brand protection, whitelisting support, plus audits, tech support and app or web development around the media core.
- Google Ads and Performance Max buying, anchored by a Google Partners directory row (Bugsy Empire LTD, Cyprus) with Search and Display certifications
- Programmatic buying alongside the paid-social channels
- CRM and retention work layered onto acquisition
- Brand protection and whitelisting support for paid accounts
- Audits, tech support and app or web development as supporting lines
In-House Creative Studio
A listed service line with nothing outsourced about it: banners, video ads, landing pages and full branding produced in-house, with the Snapchat case crediting unique video formats and creator-led campaigns for the platform results.
- Video ad production, including formats designed for Snapchat's audience per the platform case
- Creator-led campaign production for sweeps, poker and sportsbook clients
- Banners, landing pages and full branding built in-house
- Design output wired directly into the buying team's testing cycles
- The deepest creative offer among the five agencies in this media-buying set
The history
Sales decks get rewritten for every deal. A dated record doesn't.
BUGSYEMPIRE LTD was registered in Cyprus on 2019-12-31 (HE 405721, Active), with the site footer marking operations from 2020 and the 12+ years of experience figure describing the team rather than the entity. Co-founder CEO Wojciech Stellmach, with 12+ years in iGaming, built the agency into a US-facing paid media and creative shop for sweeps, social casino and real money gaming brands, with Managing Director Karolina Moscicka running delivery. The defining external event is the Snapchat relationship: the agency joined Snap's Indie Agency Partner Program with status dated October 2025, and Snapchat for Business published a success story reporting $10M+ total client spend on the platform year to date, 180x gross advertising volume growth and 400% client-roster growth, with Moscicka and advertising specialists Ignacy Wilczek and Oleg Havryliuk quoted by name. The agency counts $150M+ in yearly ad spend managed across 100+ US brands, its own figures.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2019
BUGSYEMPIRE LTD is registered in Cyprus on December 31 (HE 405721), the entity behind the agency, still Active and never renamed.
- 2020
Operations run from 2020 by the site's own footer, building a US-facing paid social and creative practice for sweeps and gaming brands.
- 2025
BugsyEmpire joins Snapchat's Indie Agency Partner Program (Snap Inc. Agency Partner status dated October 2025), and Snapchat for Business publishes its success story: $10M+ client spend year to date, 180x advertising volume growth and 400% roster growth.
- 2025
CEO Wojciech Stellmach lands trade-press features and interviews in November, and the agency announces a new Nicosia office at the registered Aigyptou 12 address after the Snap partner status.
Where they're pushing next
- US sweepstakes and social casino, the scaled core of the client wall
- Regulated US real money gaming, DFS and skill games, the second half of the stated positioning
- EU operators, already present through Betclic, Superbet and Fortuna class names
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
BugsyEmpire vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | BugsyEmpire | MediaTroopers | KARAMAN Digital | NinjaPromo |
|---|---|---|---|---|
| Founded | 2019 | 2019 | 2022 | 2017 |
| Team | — | 45+ | 3+ | 300+ |
| US market | — | Available | — | — |
| Pricing | On request | On request | On request | Public |
| Market posture | Mixed | Licensed only | Licensed only | Mixed |
| Minimum engagement | On request | On request | On request | $4,000/mo |
The take: MediaTroopers is the regulated-US counterweight, anchored by state gaming registrations rather than platform cases, so it fits a licensed-only RMG buyer where BugsyEmpire fits a sweeps-plus-RMG book. KARAMAN Digital is a leaner performance shop without a platform-published case of the Snapchat class. NinjaPromo is bigger and broader but spreads across crypto and fintech verticals, where BugsyEmpire stays iGaming-only with its own creative studio. Pick BugsyEmpire when platform-documented paid-social proof and in-house creative outweigh published pricing and organizer-side footprint.
Pricing & terms
BugsyEmpire quotes pricing per project. Here's how the model and the terms are structured.
The engagement
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
What is BugsyEmpire's strongest proof of results?+
A case the agency could not have written for itself. Snapchat for Business published a BugsyEmpire success story under its own byline, reporting $10M+ total client spend on Snapchat year to date, 180x gross advertising volume growth year over year, 400% client-roster growth and a quadrupled daily ad spend for a single client, with MD Karolina Moscicka and advertising specialists Ignacy Wilczek and Oleg Havryliuk quoted by name. It sits alongside Snap Inc. Agency Partner status dated October 2025. That is the strongest thing a media-buying agency can carry, because the platform that processed the spend is the one publishing the numbers.
Which clients does BugsyEmpire name, and how solid is that list?+
The homepage wall carries 18 names, including MyPrize, LuckyMe, Betclic, BitStarz, Superbet, Fortuna, SpinQuest and a run of sweeps brands like EpicSweep, SpeedSweeps and Dara Casino, framed as social and sweepstakes niche leaders. The class matters: this is the agency's own published list, no name carries a client-side confirmation, and the Snapchat story confirms results at the agency level without naming brands. A buyer doing diligence should ask for direct references against the wall.
Does BugsyEmpire run sweepstakes and real money gaming both?+
Yes, by its own positioning. The agency describes itself as an iGaming paid media and creative shop for Social, Social Sweepstakes, Real Money Gaming, DFS, Skill and Funded Games across casino, sports and poker products. In practice that means US sweeps and social casino at scale next to regulated RMG work, with EU operators like Betclic, Superbet and Fortuna on the wall, and the leadership frames the operation as compliance-first in its trade-press feature. For a buyer this mix mostly means the team already navigates gambling ad policy across every major platform.
What platform partner statuses does BugsyEmpire hold?+
Two resolve publicly and two are on-site claims. The Google Partners directory lists Bugsy Empire LTD in Cyprus with Search and Display certifications, and Snap Inc. Agency Partner status via the Indie Agency Partner Program is dated October 2025 and evidenced by the platform-published success story itself. TikTok Marketing Partner and Meta Business Partner badges appear on the agency's site without public directory rows behind them as of July 2026, which is the norm for those programs and should be read as neutral rather than as a gap.
What does BugsyEmpire cost?+
Nothing is published: no rate card, no minimum budgets, no retainer floors, no engagement tiers. Every commercial term is set on request through an intro call and proposal, which is common in this lane but still means a buyer cannot budget from the site. Expect a retainer or project structure scoped by channel mix and creative volume, and settle ad-account and creative ownership in the contract before spend starts.