NinjaPromo Review
5.4/10A subscription agency that prices marketing by the hour: $4,000 a month buys 40 hours at $100 an hour, and the meter slides to $50 an hour on $20K-$100K enterprise scopes. The menu runs from paid social and PPC through influencer campaigns, PR, design, and development, and the iGaming practice carries five cases led by 50K+ first-time depositors for LeonBet, with gaming one practice among 30+ industries.
Our read
- A four-tier rate card that runs from $4,000 a month for 40 hours at $100 an hour to $20K-$100K enterprise scopes at $50 an hour, with 10% off at 6 months prepaid and 20% off at 12.
- The service menu, all of it drawable under one subscription.
- Nine years under one brand with the same two founders: Slava Kasperovich (CEO) and Pavel Lipen (CBDO) have run NinjaPromo since 2017.
- All twelve listed offices are serviced or virtual addresses.
- iGaming is one practice among 30+ industries, so the dedicated gaming team shares its bench with finance, SaaS, real estate, and healthcare work.
- No standing presence on the iGaming conference circuit.
Operators that want a broad, hour-metered marketing subscription at a known monthly price, with one pod shifting budget between paid social, influencer, SEO, and creative month to month.
Operators that need a gaming-only specialist, or buyers who want senior depth in one vertical over breadth across 30+ industries.
Markets & licensing
NinjaPromo works as a fully remote 300+ team. Twelve listed addresses run from New York and London to Vilnius and Sydney, and reach runs wider than the address list: the flagship LeonBet influencer program alone spans 15 geos.
The US addresses are New York at 276 5th Ave, Seattle, Atlanta, and Los Angeles. The 300+ team works remotely, so a US operator buys capacity rather than a local office.
The London address is 71-75 Shelton Street in Covent Garden, and UK clients are served off the same remote bench as every other market.
- No gaming or payments licenseMarketing services
- The product is marketing work, from paid social and SEO through PR, design, and development
Licensing tier: nothing licensable in this category.
The posture is mixed, with offshore-facing brands alongside regulated-market compliance work.
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
Everything runs through the subscription: a dedicated pod meters hours against a shared ClickUp backlog, steers by a live 90-day roadmap, and reports through a KPI dashboard with weekly meetings. Scope widens by tier, from 1-2 core services on Starter to 5+ with an embedded CMO on Enterprise, and any service on the menu can enter the backlog without a separate contract.
Kickoff follows plan selection: the pod assembles, the 90-day roadmap is set, and hours start metering against the backlog, with weekly meetings as the standing cadence from week one.
Products & practice
One hour-metered marketing subscription sold in four sizes, from a $4,000 Starter at 40 hours to $20K-$100K enterprise scopes at 400+ hours, drawing on a full channel menu: paid social, PPC, SEO, influencer and streamer work, affiliate program building, email and CRM, CRO, PR, design, development, and analytics. iGaming gets its own practice and staffing model inside a generalist agency covering 30+ industries.
Hour-Metered Subscription
The core product: an hour-metered marketing subscription in four tiers. Starter runs $4,000 a month for 40 hours at $100 an hour, Growth $7,200 for 80 hours at $90, Scale $12,800 for 160 hours at $80, and Enterprise $20K-$100K for 400+ hours at $50.
- Starter: $4,000/mo, 40 hours at $100/h, 1-2 core services plus supportive and ad-hoc work
- Growth: $7,200/mo, 80 hours at $90/h, 2-3 core services with a strategist on request
- Scale: $12,800/mo, 160 hours at $80/h, 3-5 core services with a strategist and CMO on request
- Enterprise: $20K-$100K/mo, 400+ hours at $50/h, 5+ core services with an embedded CMO and strategist
- Prepay discounts of 10% at 6 months and 20% at 12 on the three sub-enterprise plans
- Every plan: dedicated PM, client success manager, team leads, live 90-day roadmap, ClickUp backlog, KPI dashboard, weekly meetings
iGaming Practice
A dedicated iGaming and casino practice running paid social, PPC, SEO, affiliate program building, influencer and streamer campaigns, email and CRM, CRO, PR, and creative production.
- LeonBet: 350+ streamers across 15 geos, 50K+ first-time depositors on a $2M budget
- BitSpinCasino (Bitcoin.com): 15 articles placed, 10x organic traffic, 175M+ monthly impressions
- Bag Win: 2,001 deposits at $40 per deposit on Meta ads
- Betmode: 500,000 X views in 3 months on influencer work
- Maverick Games: +35% conversion rate, 2.5K new leads, $10 CAC reduction on CRO
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Slava Kasperovich (CEO) and Pavel Lipen (Chief Business Development Officer) started NinjaPromo in 2017. It grew into a Marketing-as-a-Service subscription agency selling hour-metered plans across every channel on the menu to 30+ industries, with crypto and fintech the portfolio's center of gravity and iGaming a dedicated practice with its own team model and named cases. The team is fully remote, 300+ specialists behind 12 serviced-office addresses from New York to Sydney, and both founders have stayed in the same seats for the full nine years.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2017
Slava Kasperovich and Pavel Lipen start NinjaPromo.
- 2026
The current shape: a four-plan subscription meter running from $4,000 to $100K a month.
Where they're pushing next
- iGaming and casino, run as a dedicated industry practice with named cases behind them
- Crypto and fintech, where the wider client book concentrates
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
NinjaPromo vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | NinjaPromo | MediaTroopers | Samba Digital | BugsyEmpire |
|---|---|---|---|---|
| Founded | 2017 | 2019 | 2018 | 2019 |
| Team | 300+ | 45+ | 51+ | — |
| US market | — | Available | — | — |
| Pricing | Public | On request | On request | On request |
| Market posture | Mixed | Licensed only | Licensed only | Mixed |
| Minimum engagement | $4,000/mo | On request | On request | On request |
Pricing & terms
NinjaPromo publishes pricing. Ranges are below, and final terms are quoted per project.
Hour-metered subscription: Starter covers 1-2 core services, Growth 2-3 with a strategist on request, Scale 3-5 with a CMO-on-demand, Enterprise 5+ with an embedded CMO and strategist
The engagement
Four plans: Starter $4,000/mo for 40 hours at $100/h, Growth $7,200/mo for 80 hours at $90/h, Scale $12,800/mo for 160 hours at $80/h, Enterprise $20K-$100K/mo for 400+ hours at $50/h, with specialist hours the meter unit
The hourly rate falls as the hour block grows, so the volume discount is built into the tiers themselves. The rate card carries no overage rate, which makes the tier ceiling the practical capacity line.
Path to launch
- 1Book the intro call and bring the channel mix you want metered
- 2Pick the tier by hours: 40 at $100 for 1-2 core services, 80 at $90, 160 at $80, or a 400+ hour enterprise scope at $50
- 3Kickoff assembles the pod, with a strategist or CMO-on-demand on the upper tiers
- 4Set the live 90-day roadmap and the shared ClickUp backlog that the hours meter against
- 5Run the weekly meetings against the KPI dashboard and reprioritize the backlog
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.