PayRetailers Review
7.1/10LatAm payments specialist with a direct Pix seat through Transfeera, a same-CPF betting validation product for Brazil, and payout rails that reach into Africa.
Our read
- A regulated Brazil rail: Transfeera, a BCB payment institution and direct Pix participant since November 4, 2024.
- Purpose-built betting Pix compliance: real-time same-CPF and bank-account validation, launched December 3, 2024, weeks before Brazil's regime went live.
- Payout rails across seven LatAm corridors, eleven African markets, and universal USD, with Brazilian Pix payouts in every key type including Pix-only mode.
- Cash, bank, and card breadth across nine pay-in markets (OXXO, Efecty, Pago Fácil, boleto, SPEI, PSE, Khipu), plus Colombia's new Bre-B instant rail.
- Two acquisitions in seven months rebuilt the stack: Transfeera brought the regulated Pix layer in December 2024, Celeris brought card orchestration across 75+ acquirers in June 2025, and ISO 27001 plus 27701 sit on the Transfeera side.
- The regulated footprint is one country deep: the group's only supervised entity is Brazilian.
- Card acquiring stays partner-routed across 75+ acquirers with no principal scheme membership.
- Pricing is on request.
Cross-border operators entering regulated Brazil who need compliant same-CPF Pix, full-key-type payouts, and a licensed local stack without building their own entities, plus multi-market LatAm operators who want cash, bank, and card pay-ins through one API.
Operators who need a principal card acquirer, US-facing projects, crypto-first brands, or any procurement process that requires client references and public pricing before a contract gets signed.
Markets & licensing
The regulated Brazil layer runs through Transfeera, a BCB payment institution and direct Pix participant (ISPB 27084098) that PayRetailers acquired with CADE and central-bank approval in December 2024.
PayRetailers has no US money-transmitter footprint. That is by design: the product carries merchants from anywhere into Latin America, so a US-facing operator needs a different vendor, while a US company entering Brazil or Mexico is exactly the target customer.
There is no FCA authorization. A UK-licensed operator would use PayRetailers only for its LatAm expansion, contracting through the Spanish holding or the local entities, with the UK side of the business untouched. For that use it works, for UK domestic processing it is simply out of scope.
- Brazil BCB payment institution (Transfeera)Brazil
- E-money issuer, direct Pix participant (DRCT) · CNPJ 27.084.098/0001-69 · ISPB 27084098 · Pix DRCT since Nov 4, 2024
Licensing tier: Deep in one country only. Brazil rests on Transfeera, and Brazilian payment firms serving betting comply through BCB status rather than the SPA operator regime.
Brazil is the licensed footprint. The other eight pay-in markets run on local method and banking relationships.
Methods & rails
What you can reach
A2A rails
Flagship local methods
Payout rails
Processing features
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
One REST integration against the payments API v2 at payretailers.dev, with an OpenAPI spec and per-country guides for Brazil, Mexico, Argentina, Chile, Colombia, and Peru. Brazilian betting merchants add the customer-account validation endpoint, which checks in real time that a Pix key or bank account belongs to the player's CPF in either data-only or micro-deposit mode. Payouts run through a separate parameter set covering seven LatAm corridors, eleven African markets, and USD. Cards route through the Celeris orchestration layer across 75+ acquiring partners.
Products & tools
Four things ship under one contract: a pay-in API across nine LatAm markets, a betting-grade Pix validation layer built for Brazil's same-CPF regime, payout corridors that reach into Africa, and the card orchestration bought with Celeris in 2025.
Payments API v2
One REST API (payments v2) into 300+ local methods across nine LatAm pay-in markets, spanning cash vouchers, bank rails, and cards, with 24 currencies and automatic FX conversion to the merchant's preferred currency.
- 300+ local payment methods
- Nine pay-in markets: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru
- Cash across OXXO (20,000+ Mexican stores), Efecty, Pago Fácil, and boleto
- Mexico SPEI in two models: a static per-shop CLABE or a unique per-user CLABE
- Colombia's Bre-B instant rail
- 24 currencies with automatic conversion to the merchant's preferred currency
CPF Validation
The same-CPF compliance product Transfeera launched on December 3, 2024, just ahead of Brazil's betting rules taking effect: real-time validation that the paying account belongs to the player's own CPF.
- Real-time validation that a submitted CPF matches the Pix key or bank account
- Endpoint: POST /payments/v2/services/customer-account/validate
- Two modes: data-only validation or micro-deposit validation
- Returns a validation ID with explicit error codes such as INVALID_PIX_KEY_DATA
- Automated handling of non-compliant transactions plus intelligent routing
- Multiple registered bank accounts per bettor supported
Payout Rails
Payout corridors reach seven LatAm markets in local currency, eleven African markets, and universal USD, with Brazil payouts running over bank transfer and Pix in every key type.
- Seven LatAm corridors: Argentina ARS, Brazil BRL, Chile CLP, Colombia COP, Ecuador USD, Mexico MXN, Peru PEN
- Eleven African markets: Burkina Faso, Cameroon, Ivory Coast, Ghana, Kenya, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Uganda
- Universal USD payouts
- Brazil supports Pix with all key types (CPF, phone, email, random key), including a Pix-only mode
Celeris
The Amsterdam orchestration platform acquired on June 26, 2025: one API into 75+ acquiring partners, adding credit-card depth for LatAm and global routing on top of the local-methods stack.
- 75+ acquiring partners reachable through one API
- Founded by Sunil Jhamb (ex-Newgen Payments), team retained
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
PayRetailers was founded in 2017 in Barcelona by Juan Pablo Jutgla, an accountant by training who has worked in finance since 1995, and it remains founder-led and private. The Brazilian operating entity opened in Campinas in January 2019 as LocalPay do Brasil and was later renamed Pay Retailers BR. Two acquisitions in seven months then reshaped the company: Transfeera, cleared by CADE and the Banco Central do Brasil on December 19, 2024, brought a direct Pix seat, and Celeris, announced June 26, 2025, brought card orchestration across 75+ acquirers.
Corporate
- Transfeera (2024)
- Celeris (2025)
Leadership
Milestones
- 2017
Founded in Barcelona by Juan Pablo Jutgla as a cross-border processor aimed at merchants entering Latin America.
- 2019
Brazilian entity opens in Campinas in January as LocalPay do Brasil, later renamed Pay Retailers BR.
- 2023
Sofia development center announced (September 5) with a plan to hire 150+ tech roles, alongside offices across nine LatAm countries.
- 2024
Transfeera becomes a direct Pix participant (DRCT) on November 4.
- 2024
The betting Pix same-CPF product launches December 3, a month before Brazil's regime takes effect, and CADE plus the BCB approve the Transfeera acquisition on December 19.
- 2025
Celeris acquired June 26 for card orchestration across 75+ acquiring partners, and the company takes Best Payment Solution Provider at UF AWARDS Global (June 18).
Where they're pushing next
- Regulated Brazilian betting (same-CPF product live since December 2024)
- Colombia (the new Bre-B instant rail is already wired)
- Africa (eleven payout markets)
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
PayRetailers vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | PayRetailers | Pay4Fun | AstroPay |
|---|---|---|---|
| Founded | 2017 | 2018 | 2009 |
| Team | 265+ | 150+ | 320+ |
| US market | Restricted | Restricted | Restricted |
| Pricing | On request | On request | — |
| Methods | 300+ | — | — |
| Currencies | 24+ | 1+ | 11+ |
| Coins | 0+ | 0+ | 1+ |
| EMI / PI licenses | Brazil | Brazil | UK, Denmark, Brazil +1 |
| Settlement | — | Full amount funded to the merchant account on Pay4Fun GO | — |
| Instant payouts | — | Yes | Yes |
Settlement & commercials
PayRetailers prices per deal, so exact figures land in the contract rather than on a public rate card.
The deal
Money movement
Onboarding path
- 1Talk to sales first
- 2Pass KYB onboarding, with Brazilian betting flows contracting through Transfeera
- 3Scope your method mix per market from the payretailers.dev country guides and the OpenAPI spec
- 4Integrate the payments API v2, adding the customer-account validation endpoint if you take Brazilian betting deposits
- 5Configure payout corridors across the seven LatAm markets, the eleven African ones, or universal USD
- 6Go live, with players seeing the local method rather than a PayRetailers brand
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.