The Prologue

Uploading Leon via Google (UAC) to UZ was a "pan or gone" decision. The source is as automated as possible, voracious to budgets at the start, but if the algorithm catches on to the right audience layer, the volumes are cosmic. Leon himself gives a good bid for the CIS, and although the Uzbek market is subdued, the local audience still reacts very vividly to gambling.

Catharsis

However, the main ambush when working with UAC is the total dependence on the mobile application. The campaigns were optimized for three days, first for installations, then switched to regions, the price of the lead dropped to pennies, and then the moderation of Google Play is storming. Due to Prila's ban, the flow stopped for almost a day while the managers issued a replacement. For Google's artificial intelligence, such a stop is fatal: the algorithm completely lost its way, optimization reset to zero, and after restarting, the campaign began to eat up the budget wildly. I had to spend an extra $400 just to get the deposit price back on track.

Through the funnel itself: he drove traffic through agent accounts strictly in Uzbek. The Russian language in creatives under UZ is now working much worse. In the videos, I played the standard gameplay of popular slots with bright bonus bars, without aggressive promises of easy money (Google bans you instantly for this). The ratio from click to register was excellent, since the registration form for the product was short, but the quality of the players had to be monitored manually, cutting off too young an audience at the level of optimizing creatives so that the call would not wrap traffic by KPI.

Numbers

The epilogue

As for payments and reconciliation, the panel considers it honest, postbacks fly without losses, holds do not delay beyond measure if there are no complaints about the quality of traffic. But the product requires a good twist on the pocket. If you don't have a couple of thousand dollars to spare to wait out the UAC training period and possible flight departures, it's better not to get involved in this bundle. Otherwise, Leon converts perfectly, their booster pushes work as they should, returning players, so they arranged redeposits on the volume of the requester. I will scale while the prilas live.