Blacklisting made easier: Adsterra’s newest UX-improvement

Vacation is great, but you know what’s even better? Our new feature that makes your campaign optimization smooth as the sea breeze. Now, you can blacklist ineffective placements right from the stats page. See poor performance? Disable the placement with one click. You’ve waited, you’ve wondered: it’s finally here.

What is a blacklist?

A blacklist is a collection of publisher websites where you choose to pause ad placements. By instructing an ad network such as Adsterra, you prevent your ads from appearing on these sites because they fail to deliver satisfactory clicks, conversions, or revenue results.

Try new blacklisting on Adsterra

So, what’s new?

Of course, you could add placements to blacklists on Adsterra before, but you had to do it manually, by copying and pasting placement IDs to the blacklist section of your “Create Campaign” dashboard.

Now, you don’t have to do that many extra steps. We’ve made blacklisting available by clicking one button.

How to add placements to blacklist on Adsterra?

1. Choose one campaign in the “Campaign” filter. 
2. Click “Apply”.
3. Group by “Placement”.
4. Use the toggle to manage blacklisting. 
5. The system needs to load the status change, so wait a few seconds. 

Why do blacklists matter?

Blacklists are a no-brainer, but still very essential for your success. They are helpful in many ways, here are the most common ones:

• Cut the dead weight: drop placements that don’t convert, keep only the profit-makers.
• Scale with precision: boost spend on proven traffic, skip budget-draining sources.
• Dominate your niche: whitelist prime spots, bid higher, outpace competitors.
• Protect your brand & wallet: stick to relevant, safe sites that enhance your brand image; block costly, irrelevant traffic that may even harm your reputation.

Well, these reasons are more than enough on their own to make use of blacklisting but with our updated flow you should definitely take a closer look at your traffic sources and see for yourself how we make optimizing easier. 

Try new blacklisting on Adsterra