Fortis Media Review
7.1/10The boutique of the SEO lane whose client does the talking: a Vilnius shop of about a dozen publicly named specialists behind the one case in this segment where the client describes the work itself, a May 2026 interview in which TwinSpires' SEO lead describes the engagement at length, backed by a named US racing and betting roster, a registry-clean Lithuanian entity with filed revenue, and a service menu that already sells LLM SEO and ChatGPT Ads, though nothing about price is published and there is no organizer-side conference row or award record to vet it by.
Our read
The TwinSpires client-side interview (2026-05-04) plus a named US-regulated set (Churchill Downs, BetAmerica, Skilling, Huuuge Games) and named non-gaming testimonials, held off higher because every aggregate metric comes without a name attached.
fortismedia.com holds 1,884 US organic keywords and 1,029 organic traffic, with 227 and 49 in the UK database (Semrush, July 2026), a real footprint that still sits an order of magnitude behind the lane leader.
An iGaming-led practice with a dedicated vertical page, 14 specialists, and separate sportsbook and crypto SEO pages, held down because SaaS, fintech, e-commerce, and enterprise share the client book.
About 13 professionals named with their roles, a CEO who is also the registry director since 2018, and filed 2023 revenue of EUR 1,478,945, quality high at a deliberately small scale.
The full SEO stack plus paid media, content marketing, digital PR, and data and analytics, with the 2026 AI-search lines (LLM SEO, LLM optimization, ChatGPT Ads) already sold as products.
No pricing, minimums, or engagement model published anywhere against a named team, a registry-clean entity, and public revenue, so the company is open while the commercials are fully closed.
Methodology. Our own score, a weighted average of six dimensions, tilted toward case evidence and own-domain visibility. Weighted on the SEO agency scale, where case evidence and named clients lead at 0.22 and the agency's own domain visibility follows at 0.18, which rewards a flagship the client itself describes and a measurable organic footprint while pricing down the fully closed commercials. Read the full methodology
- The lane's one case told by the client: Adam Spradling, Director of Content and SEO Marketing at TwinSpires, at length in an interview published 2026-05-04, describing technical SEO, content and outreach, digital PR, link building, Kentucky Derby seasonal campaigns, custom SEO tooling, and weekly KPI meetings.
- A named client roster in regulated US racing and betting: TwinSpires, BetAmerica, and Churchill Downs on the services page alongside Skilling, Huuuge Games, Douglas, and Genome, with BlueBet, OC88, OVAL3, and YouBet in the portfolio, plus named non-gaming testimonials from Genome, Fresh Clean Threads, and Drops Clinic.
- The deepest public team roster in the lane: about 13 professionals named with their roles, from SEO team leads to off-site and paid media specialists, with SODRA's 12-employee count matching the size and a CEO who has also been the registry director since 2018.
- A 2026-current service menu: LLM SEO, LLM optimization, and ChatGPT Ads are sold lines as of 2026-07-16, on top of the full technical and off-site SEO stack, paid media, content marketing, digital PR, and data and analytics.
- No published pricing or minimums anywhere, with the services, iGaming, and about pages all bare of numbers (2026-07-16), so a buyer enters the proposal funnel with no budget anchor and no way to pre-qualify the engagement.
- Zero organizer-side conference rows: SiGMA, iGB, and SBC speaker and exhibitor surfaces show nothing (2026-07-16), and the CEO's own posts about attending SBC Summit North America and ICE are self-published, so an operator that vets vendors on the expo floor will never meet this one there.
- No award record at all, nothing claimed on its own surfaces and nothing organizer-side, so third-party recognition offers a buyer no shortcut and the full weight falls on the case record.
- Beyond the named set the metrics are nameless: the 90-day iGaming case (6X organic FTDs, a 721% organic traffic lift) and the 149.87% average yearly growth figure name no client, and a roughly 12-person team puts a hard ceiling on how many retainers can run at once.
An operator in regulated US betting or racing that wants an SEO partner whose flagship engagement a client-side executive has described publicly, delivered by a small team it can see by name rather than an anonymous bench.
A buyer that needs published pricing before the first call, vets agencies through conference floors and award lists, or runs a portfolio wide enough to outgrow a roughly 12-person boutique.
Markets & licensing
Fortis Media carries no license register because nothing in this category is licensable: it is an SEO agency, not a gaming supplier. What stands in for a register is unusually solid for a shop this size. The Lithuanian registry shows Fortis Media UAB, company code 304961782, in Vilnius, with director Justinas Bėčius matching the public CEO, 12 employees on SODRA, and filed 2023 revenue of EUR 1,478,945. The client side has spoken once, at length: TwinSpires' Director of Content and SEO Marketing gave an interview about the engagement, published 2026-05-04. A platform-side row exists in the Semrush Agency Partner directory. And Semrush (July 2026) puts fortismedia.com at 1,884 US organic keywords, second in the lane. What is missing is everything event-shaped: no organizer-side conference rows and no award record of any kind.
Regulated US racing and betting is where the named work lives: TwinSpires, BetAmerica, and Churchill Downs sit on the services page, and the one client-side confirmation in the file is a US operator executive describing Kentucky Derby campaign cycles. The agency lists a Wilmington, Delaware office and publishes a US phone number, though the delivery team is visibly Vilnius-based. A US operator gets an agency that has demonstrably worked inside a regulated betting brand's constraints.
No UK operator appears on the agency's named roster, and fortismedia.com holds a modest 227 organic keywords in the UK database against 1,884 in the US one (Semrush, July 2026). The European side of the book runs through Skilling and the non-gaming clients, with a Dublin office and an Irish phone number as the EU-facing presence. A UKGC-licensed operator would be extending the agency's track record rather than buying into an existing UK lane.
- Lithuanian company registryLithuania
- Fortis Media UAB, company code 304961782, Upės g. 23, Vilnius, director Justinas Bėčius, 12 employees per SODRA, 2023 revenue EUR 1,478,945 · The director matches the public CEO, a single entity since 2018 with no renames or dissolutions (2026-07-16)
- TwinSpires client-side interviewUnited States (client side)
- Adam Spradling, Director of Content and SEO Marketing at TwinSpires, describing technical SEO, content and outreach, digital PR, link building, Kentucky Derby campaigns, custom SEO tooling, and weekly KPI meetings · Published 2026-05-04 at fortismedia.com/en/articles/twinspires-fortis-media-interview-seo-partnership/ (2026-07-16)
- Semrush Agency Partner directoryPlatform-side
- Directory row at agencies.semrush.com/fortis-media/ · Platform-side listing (2026-07-14)
- Own-domain visibilitySemrush
- fortismedia.com: US 1,884 organic keywords and 1,029 organic traffic, UK 227 organic keywords and 49 organic traffic · Semrush, July 2026
Licensing tier: An agency whose stand-in for a register is unusually hard for its size: a clean registry row with the director matching the public CEO, one genuine client-side confirmation, a platform directory row, and a measurable organic footprint on its own domain. The soft side is the same set's perimeter, since nothing event-shaped exists to widen it, no organizer-side conference rows and no award record anywhere.
Semrush visibility (July 2026) is the fourth anchor: fortismedia.com holds 1,884 US organic keywords and 1,029 organic traffic, second in the SEO lane.
No restricted-market list applies: Fortis Media is a service business whose posture is set by its client roster, which leads with regulated US racing and betting while a crypto SEO industry page also sits on the menu (2026).
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
An engagement runs through a named team rather than an anonymous bench: business development and operations up front, then a split on-site and off-site SEO delivery structure with content managers and a paid media specialist, all publicly named. The TwinSpires interview describes the working model from the client side: weekly KPI meetings, custom SEO tooling built for the engagement, and seasonal pushes around the Kentucky Derby calendar.
No onboarding timeline is published. The funnel is a contact form or a call to the published US or Irish numbers, then a proposal, since neither pricing nor the engagement model appears on any surface (2026-07-16).
Services & practice areas
An SEO-led stack sold from one Vilnius team: technical SEO, on-site and off-site work, migrations, audits, and link building at the core, a dedicated iGaming practice covering casino, sportsbook, and betting with separate sportsbook and crypto SEO pages, the 2026 AI-search lines (LLM SEO, LLM optimization, ChatGPT Ads) already on the menu, and paid media, content marketing, digital PR, and data and analytics around it.
iGaming SEO
A dedicated iGaming SEO practice for casino, sportsbook, and betting brands, with 14 specialists on the vertical, with separate industry pages for sportsbook SEO and crypto SEO, and the TwinSpires engagement as its flagship: technical SEO, content and outreach, digital PR, link building, and Kentucky Derby seasonal campaigns described client-side.
- Casino, sportsbook, and betting covered on a dedicated iGaming SEO page with 14 specialists (2026-07-16)
- Separate industry pages for sportsbook SEO and crypto SEO
- The flagship engagement described by the client: TwinSpires' Director of Content and SEO Marketing, in an interview published 2026-05-04
- Work described in that interview spans technical SEO, content and outreach, digital PR, link building, and seasonal Kentucky Derby campaigns
- Named gaming roster on the agency's own record: TwinSpires, BetAmerica, Churchill Downs, Skilling, and Huuuge Games, with BlueBet, OC88, OVAL3, and YouBet in the portfolio
SEO Core & AI Search
The full SEO stack, technical SEO, on-site and off-site work, migrations, audits, and link building, with the 2026 AI-search lines already sold as products: LLM SEO, LLM optimization, and ChatGPT Ads sit on the services menu as of 2026-07-16.
- Technical SEO, migrations, and audits
- On-site and off-site SEO with an in-house split-team structure and dedicated link building
- LLM SEO and LLM optimization sold as dedicated lines (2026-07-16)
- ChatGPT Ads listed as a sold line, not a roadmap item
- Custom SEO tooling built per engagement, described client-side in the TwinSpires interview
Paid Media, Content & Digital PR
The non-organic half of the menu: PPC, paid social, programmatic, and e-commerce paid media, plus content marketing, digital PR, and data and analytics, carried by a named paid media specialist and two named content managers on a roster that stays SEO-first.
- PPC, paid social, programmatic, and e-commerce paid media
- Content marketing with two named SEO Content Managers on the public roster
- Digital PR as a standalone service line, used inside the TwinSpires engagement
- Data and analytics as its own menu line
- Multi-vertical client book: SaaS, fintech, B2B, e-commerce, and enterprise served alongside gaming
The history
Sales decks get rewritten for every deal. A dated record doesn't.
Justinas Bėčius founded Fortis Media in Vilnius in 2018, coming out of online gaming and affiliate work, and built it into an SEO-led agency whose flagship clients sit in regulated US racing and betting. The company is a single Lithuanian entity, Fortis Media UAB, with the founder still the registry director, 12 employees on SODRA, and filed 2023 revenue of EUR 1,478,945, healthy boutique economics for the headcount. The delivery team is public by name, roughly 13 professionals across on-site SEO, off-site SEO, content, and paid media, and the service menu now carries the 2026 AI-search lines, LLM SEO and ChatGPT Ads, alongside the classic stack. The proof moment came 2026-05-04, when TwinSpires' Director of Content and SEO Marketing described the engagement at length in public.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2018
Justinas Bėčius founds Fortis Media in Vilnius, coming out of online gaming and affiliate work, and registers Fortis Media UAB with himself as director.
- 2023
Filed revenue reaches EUR 1,478,945 on a 12-person team, the registry's picture of a healthy boutique.
- 2024
The agency's own stated year: 6M organic clicks delivered and 92% client retention across the book.
- 2026
The TwinSpires interview publishes 2026-05-04, with a client-side executive describing the flagship engagement, and LLM SEO, LLM optimization, and ChatGPT Ads land on the service menu as sold lines.
Where they're pushing next
- Regulated US betting and racing, the lane where the named work and the client-side confirmation live
- AI search, with LLM SEO, LLM optimization, and ChatGPT Ads already sold as 2026 lines
- Europe and Australia, where Skilling and BlueBet extend the gaming book beyond the US
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Fortis Media vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | Fortis Media | SeoProfy | ICS-digital | Revpanda |
|---|---|---|---|---|
| Founded | 2018 | 2012 | 2009 | 2020 |
| Team | 12+ | 100+ | 90+ | 150+ |
| Pricing | On request | Public | On request | On request |
| Market posture | Mixed | Mixed | Mixed | Mixed |
| Minimum engagement | None published | $5,000 per month | None published | On request |
The take: SeoProfy is the lane's practice-what-it-preaches leader with 12,785 US organic keywords on its own domain against Fortis Media's 1,884, where Fortis Media answers with a flagship case its client tells itself. Revpanda's own domain sits just behind at 1,620 US keywords and ICS-digital's at 343 (Semrush, July 2026). Pick Fortis Media when an engagement the client itself describes in regulated US betting and a fully named delivery team matter more than the biggest own-domain footprint, published commercials, or a conference trail.
Pricing & terms
Fortis Media quotes pricing per project. Here's how the model and the terms are structured.
The engagement
Fortis Media publishes nothing commercial. No pricing, no retainer floor, no minimum budget, and no engagement model appears on the services, iGaming, or about pages (2026-07-16), so the only path to a number is the contact form or the published US and Irish phone lines followed by a proposal. The contrast is deliberate and total: the company side is unusually open, with a named team, a registry-clean entity, and filed revenue of EUR 1,478,945 for 2023, while the money side is fully closed. Budget for a scoping call before any comparison shopping, because there is no rate card to compare against.
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Is there client-side confirmation of Fortis Media's iGaming work?+
Yes, and it is the segment's strongest single case. On 2026-05-04 the agency published a long interview with Adam Spradling, Director of Content and SEO Marketing at TwinSpires, Churchill Downs' betting brand, at fortismedia.com/en/articles/twinspires-fortis-media-interview-seo-partnership/. A named client-side executive describes the engagement in detail: technical SEO, content and outreach, digital PR, link building, Kentucky Derby seasonal campaigns, custom SEO tooling, and weekly KPI meetings, with quotes like Fortis allowed us to execute at scale. The same executive's testimonial also sits on the iGaming services page.
Which gambling and betting clients has Fortis Media named?+
The services page client strip names TwinSpires, BetAmerica, Churchill Downs, Huuuge Games, and Skilling among the gaming set, alongside Douglas and Genome outside it, and the portfolio adds BlueBet, OC88, OVAL3, and YouBet. Regulated US racing and betting is the flagship lane, with Australia through BlueBet and Europe through Skilling. TwinSpires is the one name with client-side confirmation, and the rest stand on the agency's own record.
What does Fortis Media cost?+
Nothing about price is published. The services, iGaming, and about pages carry no tiers, rates, retainer floors, or minimums (2026-07-16), and the engagement model itself is unpublished. The funnel is a contact form or a call to the published US or Irish numbers, then a proposal, so budget only takes shape after the first conversation.
Who actually delivers the work at Fortis Media?+
A publicly named Vilnius team, the deepest public roster in the lane. The about page names about 13 professionals with roles, including an SEO Team Lead, an On-Site SEO Specialist, an Off-Site SEO Team Lead and Specialist, two SEO Content Managers, a Paid Media Specialist, and client-facing business development, operations, and account strategy roles, under founder and CEO Justinas Bėčius, who is also the registry director of Fortis Media UAB. SODRA's 12-employee count matches the size. Wilmington, Delaware and Dublin are listed as offices, while the delivery roster is visibly Lithuanian.
Does Fortis Media cover AI search?+
Yes, as sold lines on the 2026 menu and not promises. LLM SEO and LLM optimization sit on the services page alongside ChatGPT Ads (2026-07-16), on top of the classic stack of technical SEO, on-site and off-site work, migrations, audits, and link building. An operator worried about how AI answers reshape search traffic is buying a current playbook here, not a retrofit.
Does Fortis Media rank its own domain?+
It has a real footprint. Semrush (July 2026) shows fortismedia.com holding 1,884 organic keywords and 1,029 organic traffic in the US database, with 227 keywords and 49 traffic in the UK one. That is second in this SEO lane, though an order of magnitude behind the leader SeoProfy's 12,785 US keywords, and it is consistent with a US-facing client book.