Revpanda Review
6.9/10The iGB Affiliate Awards 2024 Best Digital Agency, an iGaming-exclusive Estonian shop selling SEO and link building, copywriting and digital PR, translation in 70+ languages, web development, brand protection, and payment testing, with an affiliate arm of its own that partners with over 600 iGaming brands and runs betpack.com as its largest site.
Our read
- Best Digital Agency at the iGB Affiliate Awards 2024, from the February 8, 2024 ceremony at Troxy, London, following an iGB Rising Star nod in 2023.
- The affiliate arm partners with over 600 iGaming brands and runs betpack.com as its largest site, so the agency ranks its own money site in the vertical it sells into.
- Nearly five years of content and localization work for SOFTSWISS, with Hugo Casino, PrimeXBT, and Esimatic also on the client list.
- No rate card: pricing, minimums, and engagement models are all quoted per deal, so budgeting starts blind.
- A 2020 company with a short corporate track record, and the headline numbers (80,000 leads for clients, EUR 20,000,000 for affiliates, 500,000 monthly SEO clicks) are totals across the client base rather than single-client results.
iGaming operators and B2B suppliers that want an iGaming-exclusive agency with an iGB award, a wide menu from SEO and link building through payment testing, and an affiliate arm that ranks its own assets in the same vertical.
Buyers who need published rates or a long corporate track record, since Revpanda is a 2020 company with no rate card.
Markets & licensing
Revpanda is an iGaming-exclusive agency in Tallinn, co-founded in May 2020 by Mehmet Emre Göktaş, who still runs it. It sells only to gambling operators, suppliers, and affiliates, and runs a separate affiliate and media arm out of Riga. The client book centers on Europe, with crypto and global offshore brands on the other side of it.
The client work runs European and offshore, with no US practice in it. A US-regulated operator shopping for state-market experience is outside this book.
The UK sits inside Revpanda's Europe-wide client geography rather than being a named specialty, and there is no UKGC-first practice.
- iGB Affiliate Awards 2024, Best Digital AgencyIndustry award
- Winner at the 2024-02-08 ceremony at Troxy, London
Licensing tier: Nothing in agency work is licensable.
Revpanda is a services vendor whose client book spans licensed European and offshore markets.
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
Revpanda runs two funnels: the agency side, Book a Call into a scoped retainer or project, and the media side, Join Revpanda Platform into the affiliate operation. betpack.com and the 600+ partner brands belong to Revpanda's own operation, while SOFTSWISS, Hugo Casino, PrimeXBT, and Esimatic are clients.
Engagements start from a call and a brief, and the real calendar depends on scope.
Services & assets
An iGaming-exclusive service stack sold from one shop: SEO and link building as the spine, copywriting and digital PR, translation in 70+ languages, web development, brand protection, and payment testing, with a separate affiliate and media traffic arm, Revpanda Media, running the group's own assets.
SEO
Technical SEO, on-page and off-page work, link building, audits, and reporting for online casinos, sportsbooks, and affiliates.
- Technical SEO, on-page, and off-page work scoped for online casinos, sportsbooks, and affiliates
- A dedicated link building service line alongside the SEO retainers
- Audits and reporting included as deliverables
- 500,000 monthly clicks driven through SEO across the client base
Content
Copywriting, digital PR, and translation across 70+ languages, with web development, brand protection, and payment testing rounding out the operational menu.
- iGaming copywriting and content production as a standalone service line
- Digital PR sold alongside the link building practice
- Translation and localization across 70+ languages
- 450+ websites produced per year across the client base
Revpanda Media
The group's affiliate and media traffic arm, partnering with over 600 iGaming brands and running the group's own sites, betpack.com the largest.
- Affiliate and media traffic connecting operators through direct and affiliate channels
- Partners with over 600 iGaming brands
- Runs multiple own sites with betpack.com as the largest project
- Built from the 2024-09 acquisition of long-time partner Leetz Media, with the Riga team and CEO Arnis Surgovts retained
- Betpack: a 250% conversion lift from CRO work and 90% organic traffic growth
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Revpanda opened in Tallinn in May 2020, took an iGB Rising Star nod in 2023, and on February 8, 2024 stood on the Troxy stage in London as Best Digital Agency at the iGB Affiliate Awards. In September 2024 it bought its long-time partner Leetz Media and folded it in as Revpanda Media under a new Revpanda Group structure, keeping the Riga team and its CEO Arnis Surgovts, which added an affiliate and media traffic arm to the client-services agency. That arm partners with over 600 iGaming brands and runs multiple sites of its own, betpack.com the largest. Mehmet Emre Göktaş has been CEO from the start.
Brands & clients on the platform
Corporate
- Leetz Media (2024)
Leadership
Milestones
- 2020
Revpanda opens in Tallinn, an iGaming-exclusive digital agency built around SEO, content, and localization.
- 2023
An iGB Rising Star nod, the first industry recognition.
- 2024
Best Digital Agency at the iGB Affiliate Awards, ceremony on February 8 at Troxy, London.
- 2024
Acquires long-time partner Leetz Media (announced 2024-09-02, terms undisclosed), which becomes Revpanda Media under the new Revpanda Group structure with CEO Arnis Surgovts retained.
- 2025
HIPTHER announces a media partnership with Revpanda Group.
Where they're pushing next
- Affiliate and media traffic through Revpanda Media
- Crypto and global offshore brands alongside the European client book
- Programmatic advertising, the newest service line
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Revpanda vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | Revpanda | SeoProfy | SEOBROTHERS | ICS-digital |
|---|---|---|---|---|
| Founded | 2020 | 2012 | 2019 | 2009 |
| Team | 150+ | 100+ | 50+ | 90+ |
| Pricing | On request | Public | — | On request |
| Market posture | Mixed | Mixed | Mixed | Mixed |
| Minimum engagement | On request | $5,000 per month | — | — |
Pricing & terms
Revpanda quotes pricing per project. Here's how the model and the terms are structured.
The engagement
Path to launch
- 1Book a call through the site, the single entry point for agency work
- 2Scope the brief across the service lines, from SEO and link building to payment testing
- 3Take the proposal, a retainer or project quote scoped to the brief
- 4Contract with Revpanda OÜ in Tallinn, the entity that signs client work
- 5Kick off with the assigned team and set the reporting cadence for rankings, traffic, and link delivery
- 6Affiliate-side buyers route separately through the Revpanda Platform funnel at app.revpanda.com