SEOBROTHERS Review
6.3/10An affiliate operator with an agency brand: SEOBROTHERS ranks its own betting and casino sites rather than client sites, on a 51-200 team split between Riga and Limassol, and was shortlisted for Best Digital Agency at the iGB Affiliate Awards 2026.
Our read
- An owned flagship at scale: mightytips.com runs 17+ language versions with 1,300,000+ unique monthly readers, built and kept running in-house.
- Total iGaming specialization. Every brand the company owns is a betting or casino property, and there is no work outside the vertical.
- A real in-house bench: 51 to 200 people, with heads of content, business development, and engineering, and a Head of PR who ran a UEFA.com language edition for 13 years before becoming the flagship's editor-in-chief.
- Nothing is productized: no packages, no pricing, and no published engagement model, so scoping starts from a blank sheet.
- No client work is public: no named clients and no case studies, so there is nothing client-side to check.
- The company does not name a chief executive or founder. Ownership stops at the Latvian parent's beneficial owner, Aliaksei Machulski.
- The core economics are the company's own affiliate brands, so an operator who competes in betting or casino content is up against the house portfolio for the same rankings.
An operator or investor who wants the team behind a working iGaming affiliate portfolio at the table and is prepared to open a deal conversation from scratch, with no menu, no rate card, and no reference clients.
Anyone shopping for a productized iGaming SEO engagement with published deliverables, client references, pricing, and a signable scope, since none of that exists.
Markets & licensing
SEOBROTHERS runs its own iGaming brands from two hubs, Riga and Limassol, under a Latvian parent with a Cyprus operating entity and a holding above them. The betting flagship publishes 17+ language editions, and the casino side spans a review brand and a Swedish site built for a licensed market.
SEOBROTHERS runs no client business anywhere: the model is entirely its own portfolio. What it has in the US is its own English-language betting flagship, competing in the hardest market there is for sports betting content. An operator weighing this team is buying that capability, not a US engagement record.
The UK picture is the same as the US one. What ties SEOBROTHERS to UK soil is the iGB Affiliate Awards, where it stood on the Best Digital Agency shortlist decided at the London ceremony in July 2026.
- SIA SEOBROTHERSLatvia
- The Riga parent, incorporated in 2019, with Aliaksei Machulski as beneficial owner
- SEOBROTHERS CY LTDCyprus
- The Limassol entity that operates the flagship betting site
- SEOBROTHERS GROUP LIMITEDCyprus
- The holding company above the group
- iGB Affiliate Awards 2026, Best Digital AgencyIndustry awards
- One of six agencies shortlisted for the category · Shortlisted in May 2026, winner announced at the July 2026 ceremony
Licensing tier: none for this category.
The reach of the own brands is set by which language editions they publish.
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
Production, links, design, and PR all sit inside the company, and the portfolio they feed is its own. No outside partner stack sits behind the work.
Capability & portfolio
Two things sit behind the SEOBROTHERS name: an owned affiliate portfolio in betting and casino, and the in-house bench that builds it, from SEO and content to design and PR.
Own Affiliate Portfolio
The demonstrated work is a portfolio the company owns outright: a sports betting tips flagship that grew into 17+ regional language versions, and two casino brands beside it.
- mightytips.com, sports betting tips flagship, English launch March 2019, operated by SEOBROTHERS CY LTD
- 17+ regional versions, from pt-BR, de, es, and fr to bn, ar-EG, and ur
- 1,300,000+ unique monthly readers on the flagship
- slotsjudge.com, the group's casino review site, and cvasino.se, its casino asset in Sweden's licensed market
Full-Cycle SEO
A full-cycle SEO and digital marketing operation built for iGaming and run entirely on the company's own brands. None of it is packaged into anything a client can buy.
- Six capability areas, from niche and competition analysis to a full-cycle SEO workflow
- All work handled in-house, from strategy and content to design, PR, and affiliate operations
- No link-building offer and no SEO packages
Editorial
The leadership is functional heads: Elena Balanovska on content, Aleksandra Drigo and Vitaly Urbanovich on business development, Sergey Sinicin on engineering, and Eugene Ravdin on PR, doubling as the flagship's editor-in-chief.
- Eugene Ravdin, Head of PR and MightyTips editor-in-chief, previously editor-in-chief of a UEFA.com language version from 2008 to 2021
- Elena Balanovska, Head of Content, leading the production engine behind the portfolio
- Aleksandra Drigo (Director of Business Development) and Vitaly Urbanovich (Business Development), the commercial contacts
- Sergey Sinicin, Senior Developer, the engineering lead
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
The SEOBROTHERS brand started in 2018, and the Latvian company, SIA SEOBROTHERS, registered in Riga in 2019. It grew as an operator: the English edition of mightytips.com launched in March 2019 with first predictions that May, expanded to 17+ regional language versions, and now draws more than 1.3 million unique monthly readers, with a casino review site and a Swedish casino asset alongside it. The flagship runs out of the Limassol entity, with a Cyprus holding above the group.
Corporate
Leadership
Milestones
- 2018
The SEOBROTHERS brand launches.
- 2019
The English edition of the flagship betting site launches in March, and SIA SEOBROTHERS registers in Riga in April.
- 2021
Aliaksei Machulski is registered as the Latvian parent's beneficial owner.
- 2023
An affiliate-award year: Gaming Tech Awards Best Affiliate of the Year, AffPapa Affiliate Agency of the Year, and SiGMA CIS Affiliate of the Year.
- 2024
The AffPapa iGaming Awards name the group's casino review site Slots Review Affiliate of the Year, and Prague Gaming and Tech Summit lists it Best Affiliate in CEE.
- 2026
iGB Affiliate Awards shortlist SEOBROTHERS for Best Digital Agency in May, one of six shortlisted names, and Toucan International takes the category at the July ceremony.
Where they're pushing next
- South Asia and MENA, where the flagship's newest language editions (bn, ar-EG, ur) point
- Sweden, held through the licensed-market casino asset
- CEE, the region behind its 2024 Best Affiliate in CEE win
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
SEOBROTHERS vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | SEOBROTHERS | SeoProfy | Revpanda | Aphex Media |
|---|---|---|---|---|
| Founded | 2019 | 2012 | 2020 | 2018 |
| Team | 50+ | 100+ | 150+ | 75+ |
| Pricing | — | Public | On request | On request |
| Market posture | Mixed | Mixed | Mixed | Mixed |
| Minimum engagement | — | $5,000 per month | On request | — |
Pricing & terms
SEOBROTHERS quotes pricing per project. Here's how the model and the terms are structured.
The engagement
Commercial terms exist only inside a negotiated deal. An operator opens the conversation cold, and everything from price to reporting cadence gets set there.
Path to launch
- 1Start from the contact form or the generic mailboxes
- 2Name the capability areas in scope: SEO, content, brand management, PR, and affiliate operations
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.