SeoProfy Review
7.5/10A Ukraine-rooted SEO agency running dedicated iGaming and casino practices priced by region tier, from $5,000 to $20,000+ per month, with 14 years under founder Victor Karpenko.
Our read
- Gambling clients include Tim Heath, founder of Yolo, on partnering in competitive markets, Iaroslav Baklan of Boosta on over 1,000 new sales per month, and Rodion Borysenko of World Poker Deals on doubled traffic.
- Fourteen years under one founder: Victor Karpenko has talked casino-niche SEO on conference stages since 2019, and the company grew from 5 people in 2012 to over 100 specialists.
- A complete SEO stack for a gambling book, technical audits, link building, content production, AI SEO, local SEO, and site recovery, sold through dedicated iGaming and casino practices rather than as generic SEO.
- The entry point is a $5,000 monthly retainer on a cycle that averages 21 months.
- SEO only, with no PPC or paid-media arm.
- iGaming is the flagship vertical in a book that also sells law firms, ecommerce, healthcare, and real estate.
iGaming and casino operators or affiliates who want an SEO-only partner with region-tier pricing to scope against.
Teams that need paid media under the same roof, or an agency that lives only in gambling rather than running it as the flagship vertical of a multi-vertical book.
Markets & licensing
SeoProfy is a Ukraine-rooted SEO agency founded in 2012, selling gambling SEO as two dedicated practices. A US office in Orlando, with delivery from Ukraine.
The US is where SeoProfy points its sales. There has been a US office since 2021, now in Orlando with a US phone line, and a US buyer signs with a US company while the people doing the work sit in Ukraine.
The work spans 45 countries in 12 languages instead of a dedicated UK practice, so a UK operator buys the same multi-region retainer, quoted in the $10,000 to $15,000+ band.
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Licensing tier: nothing licensable in this category.
An SEO agency ships campaigns wherever the client's book runs, and SeoProfy takes grey-market work alongside regulated brands.
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
Engagements run as monthly retainers, with delivery from the Ukraine-rooted team and sales run from the US. Gambling work goes through the dedicated iGaming and casino practices, where the market class fixes the band and the retainer is scoped inside it.
The engagement path is a brief or intro call, a scoped proposal against the region tiers, then a monthly retainer with audit and strategy work up front.
Services & practices
An SEO-only stack sold as dedicated practices: iGaming and casino SEO priced by region tier, plus link building, AI SEO, SEO consulting, local SEO, site recovery, SEO audits, and content writing, delivered by a 100+ person Ukraine-rooted team that sells into the US from an Orlando office.
iGaming SEO
The dedicated gambling practice, priced by region: $5,000 to $8,000 per month for single-region campaigns and $10,000 to $15,000+ for multi-region work, sold as a monthly retainer covering technical SEO, link building, and content for betting and gaming brands.
- 2.5M+ monthly organic traffic under management for gambling clients
- Tim Heath, founder of Yolo, on partnering in competitive markets
- Monthly retainer model with a 21-month average client retention
- Work across 45 countries in 12 languages
Casino SEO
The casino-specific practice, priced by market class: tier-2 markets near $8,000 per month, tier-1 markets from $10,000, and global campaigns at $20,000+.
- Tiered pricing by market class: ~$8,000/mo tier-2, from $10,000/mo tier-1, $20,000+/mo global
- 500K monthly organic traffic for casino client work
- Crypto-gambling and offshore-facing brands in the client mix
- A gaming company owner and a Ukrainian National Lottery general manager among the casino clients
- Flagship growth cases: iGaming FTDs up 900%, a site from zero to 170K monthly organic users, a brand recovery from 5.13K to 116K clicks
Core SEO stack
The full service stack behind the gambling practices: SEO services, link building, AI SEO, SEO consulting, local SEO, site recovery, SEO audits, and content writing, run by a team of over 100 specialists for a book that spans law firms, ecommerce, enterprise, SaaS, healthcare, automotive, B2B, and real estate.
- Eight service lines, from technical SEO to content writing
- AI SEO productized as its own line
- Site recovery for penalized or update-hit domains, a relevant line for gambling sites
- Link building and content production in house rather than brokered
- Google Partner and Semrush certifications
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Victor Karpenko founded SeoProfy in Ukraine in 2012 and still runs it as founder and CEO. The team grew from 5 people at founding to 30 in 2014, 60 in 2016, and over 100 SEO and other specialists now. A US office opened in 2021 in Miami and is now in Orlando. The book now runs to 250+ clients across 45 countries, with iGaming as the flagship vertical.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2012
Victor Karpenko founds SeoProfy in Ukraine with a team of 5, and he remains founder and CEO through the present.
- 2016
The team reaches 60, doubling from 30 in 2014.
- 2019
Karpenko speaks at Chiang Mai SEO on taking a casino niche from zero to $100K per month.
- 2021
The US office opens to serve US-based clients, first in Miami and now in Orlando.
- 2025
SeoProfy is named a finalist at the US Agency Awards for SEO Agency of the Year and at the Global Search Awards for Best Use of Search.
Where they're pushing next
- The US, where the Orlando office and the sales effort point
- AI SEO, productized as its own service line
- Legal SEO, where the agency runs its own conference property
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
SeoProfy vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | SeoProfy | Fortis Media | Revpanda | ICS-digital |
|---|---|---|---|---|
| Founded | 2012 | 2018 | 2020 | 2009 |
| Team | 100+ | 12+ | 150+ | 90+ |
| Pricing | Public | On request | On request | On request |
| Market posture | Mixed | Mixed | Mixed | Mixed |
| Minimum engagement | $5,000 per month | — | On request | — |
Pricing & terms
SeoProfy publishes pricing. Ranges are below, and final terms are quoted per project.
Monthly retainer scoped by region tier, single versus multi-region for iGaming work and tier-2 versus tier-1 versus global for casino work
The engagement
iGaming SEO at $5,000 to $8,000 per month for single-region campaigns and $10,000 to $15,000+ for multi-region, casino SEO near $8,000 per month in tier-2 markets, from $10,000 in tier-1, and $20,000+ for global campaigns
Both gambling practices quote a monthly retainer and both price by how much ground the campaign has to cover, region count on the iGaming side and market class on the casino side. The floor is $5,000 a month and the ceiling runs past $20,000.
Path to launch
- 1Start with the intro call or brief form
- 2Receive a proposal scoped by region tier, single-region iGaming work quotes inside the $5,000 to $8,000 band and global casino campaigns at $20,000+
- 3Kick off the monthly retainer with the audit and strategy phase, then ongoing link building and content production
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.