Groove Review
5.2/10A Curaçao-licensed casino game aggregator, rebranded from GrooveGaming in June 2023, with 20,000+ games from 150+ providers through one API, plus a separate catalog of 4,000+ sweepstakes-ready titles aimed at US and LatAm social-sweeps operators. It holds no US state supplier license and no UKGC.
Our read
20,000+ games from 150+ providers as of June 2026, spanning slots, live dealer, crash, and fish games, plus a 4,000-title sweeps catalog no peer in this group sells.
One casino API with bonusing inside it, a separate Marketing API, and an under-4-week integration. Nothing is inspectable in public: no docs, no sandbox, no wallet-model or protocol disclosure.
A single Curaçao GCB OGL with no technical certifications published. The Brazil approval names no type or receiving entity yet.
Ten years of operation and a state-tier named client in Azərlotereya. A compact team and a single named reference keep the graded record thin.
No number about money is public across aggregation, sweepstakes, or turnkey. The single-API, single-contract mechanics are clear, and everything else waits for the sales call.
Groove Command covers reporting, RTP and limit insight, license filters, and multi-brand control, with Instant Tournaments and self-service Free Round Bonus added in 2025. Support runs 24/7 with dedicated account managers, though no SLA or language list is published.
Methodology. Our own score, a weighted average of six dimensions, tilted toward content library and compliance. This score grades Groove against the buyer it actually serves, the Curaçao-tier casino operator or the US social-sweeps brand shopping for a content pipe, rather than against tier-1 regulated suppliers. The overall is a weighted blend in which content library and compliance & licensing carry the most weight, which is how six dimension scores between 3.5 and 6.5 settle at 5.2. One license and one named client in a decade set the ceiling. Read the full methodology
- Ten years of continuous operation through a full rebrand, from the 2016 GrooveGaming founding to the 2023 Groove Technologies era.
- The sweepstakes aggregation catalog is a differentiated product: 4,000+ GC/SC-ready games from 60+ studios with its own back office, something neither QTech Games nor iGP sells openly.
- Groove Command has real operational depth: RTP, volatility, and bet-limit insights, license filters and regulatory marking, multi-brand control, Instant Tournaments (2025), and self-service Free Round Bonus.
- Azərlotereya OJSC, Azerbaijan's state lottery, signed in July 2025, a state-tier reference most Curaçao-tier aggregators cannot show.
- Supply-side relationships span the decade, from Microgaming Quickfire (500+ games, 2019) to Hacksaw Gaming, Vivo Gaming, GoldenRace, and KingMidas Games (150+ titles, May 2026).
- The entire business rests on a single Curaçao GCB license (OGL/2024/309/0142), with no technical certifications published.
- One named operator client in a decade. Azərlotereya (July 2025) is the only named reference, while the 20+ operators onboarded in 2025 stay unnamed and there are no case studies.
- No public API reference, sandbox, or wallet-model disclosure, so nothing technical can be scoped before sales contact.
- A team in the 11-50 band runs a 20,000-game, 60-market operation, lean next to the catalog it carries.
- The Brazil approval names no type or receiving entity yet, so its practical scope is still unclear.
Curaçao-licensed and other offshore casino operators that want a broad catalog with promo tooling through one contract, and US or LatAm sweepstakes operators shopping for a ready-made Gold Coin and Sweeps Coin game library with a back office behind it.
Regulated real-money operators in the US or UK, since Groove holds no state supplier license and no UKGC, and any buyer who needs named references, technical certifications, public documentation, or a second license behind the vendor before signing.
Markets & licensing
Groove runs a 60-market content business on one license: a Curaçao GCB OGL issued to Groove Technologies N.V. in the 2024 series. The company spent its first seven years as Malta-branded GrooveGaming and now runs through the Curaçao entity that came with the 2023-24 rebrand.
Groove holds no US state supplier license, so regulated real-money iGaming supply in New Jersey, Michigan, Pennsylvania, or anywhere else is unavailable through it. Its US pitch is the separate sweepstakes aggregation catalog for social-sweeps operators running the Gold Coin and Sweeps Coin model without gambling licenses. That segment is real but contracting: Montana and Connecticut moved against sweeps casinos in mid-2025, and New York, New Jersey, and California signed bans in the second half of the year.
No UK Gambling Commission license exists, and Groove does not claim one. A GB-licensed operator has no route to Groove content.
- Curacao (GCB)Curacao
- B2B gaming license behind the aggregation, sweepstakes, and turnkey products · Groove Technologies N.V. · OGL/2024/309/0142 · 2024-series license under the reformed GCB
- Brazil (announced)Brazil
- Announced approval to operate in Brazil, with the approval type and receiving entity not yet specified · Announced June 15, 2026
Licensing tier: One license deep. The 2024-series OGL places it in the post-reform GCB regime, a step above the old sub-license era and still the bottom tier of supplier licensing.
Not disclosed.
Groove holds no supplier approval of its own in any locally regulated market. The 60+ markets figure counts where content can be configured to run, with the licensing done by operators locally.
Groove publishes no restricted-territory list. The practical restrictions are the licenses it lacks: no US state supplier license, no UKGC, no MGA, and nothing at all beyond Curaçao.
Casino content
Most of any catalog is the same aggregated shelf every competitor can license. What separates providers is whether any of it is their own work, and whose studios are behind it.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Everything routes through one Unified Casino API that carries the games and the integrated bonusing, with a separate Marketing API on top for promotions. Groove publishes no protocol details and no wallet model, so whether the connection runs seamless or transfer is a question for sales, and there is no public sandbox to test against. The operational layer is Groove Command, the back office nicknamed 'Sinatra', which handles portfolio management, session history, financial monitoring, RTP and bet-limit insight, and per-license content filtering for multi-jurisdiction setups. The sweepstakes catalog repeats the same pitch on its own track, one API into 4,000+ GC/SC-ready titles, and the GrooveOn turnkey wraps the aggregator in a full casino stack with CRM, payments, and an affiliate module.
Most partners complete integration in under 4 weeks, depending on customization needs, with the sweepstakes product going live in days.
Products & tools
Three things are for sale here: a casino aggregation API, a separate sweepstakes catalog built for the Gold Coin and Sweeps Coin model, and the Groove Command back office that runs promotions and compliance filters over both.
Groove Game Aggregator
The core product: one API into 20,000+ casino games from 150+ providers, with bonusing built into the same connection and Groove Command handling the operational side.
- Single Unified Casino API with integrated bonuses
- 20,000+ games from 150+ providers (June 2026)
- Slots, table games, live dealer, crash, instant wins, and arcade content
- 3+ new provider integrations and 100+ new games every month
- License filters, localization, and regulatory marking across 60+ markets
- Integration in under 4 weeks for most partners
Sweepstakes Game Aggregation
A separate aggregation product for sweepstakes casinos: 4,000+ games built for Gold Coin and Sweeps Coin dual-currency mechanics, sourced from 60+ studios and aimed at US and LatAm social-sweeps operators.
- 4,000+ GC/SC-ready titles from 60+ partners through one API
- Slots, video poker, blackjack, baccarat, roulette, and fish games tuned for dual-currency play
- 100+ new titles added monthly
- Back office with player tracking, payments, tournament and leaderboard customization, and analytics
- Aimed at US and LatAm sweeps operators running outside state gambling licensure
- Go-live in days, with dedicated account managers
Groove Command
The operational console behind both catalogs, nicknamed 'Sinatra': portfolio management, financial monitoring, RTP and bet-limit insight, multi-brand control, and compliance filters, plus the promo tools shipped in 2025.
- Portfolio management with session history and financial monitoring
- RTP, volatility, and bet-limit insights across the catalog
- Multi-brand control with per-brand compliance tracking
- License filters, localization, and regulatory marking for multi-jurisdiction operation
- Instant Tournaments (2025), created and managed without technical intervention
- Free Round Bonus self-service plus jackpot and limited-time campaigns
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Crypto maturity
Operators check this capability first, and depth varies enough between vendors to grade it.
The history
Sales decks get rewritten for every deal. A dated record doesn't.
Founded in 2016 as GrooveGaming, with Yahale Meltzer aboard as co-founder from June of that year, and datelined Malta throughout its first era. On June 12, 2023 it rebranded to Groove Technologies, moved to the groovetech.com domain, and introduced the GrooveStudio and GrooveOn sub-brands. The entity behind the business today is Groove Technologies N.V. in Curaçao, holding a 2024-series GCB license, with operating hubs in Israel, Georgia, and Malta.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2016
Founded as GrooveGaming, running Malta-branded operations with an Israel footprint.
- 2019
Microgaming Quickfire deal adds 500+ games in May, the landmark supply agreement of the GrooveGaming era.
- 2023
Rebrands to Groove Technologies on June 12 with the groovetech.com domain, and announces sweepstakes-casino support the same year.
- 2025
Azərlotereya OJSC partnership lands July 23, Instant Tournaments ship in Groove Command, and a Brazilian approval is announced.
- 2026
The library passes 20,000 games in June, and SiGMA Asia names Groove a Best Aggregator finalist in May.
Where they're pushing next
- Brazil and Argentina (declared LatAm 'dual hub', 2025-26)
- US sweepstakes and social casino segment
- Africa (SiGMA Cape Town push, February 2026)
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Groove vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | Groove | QTech Games | iGP |
|---|---|---|---|
| Founded | 2016 | 2015 | 2016 |
| Team | 30+ | 120+ | 200+ |
| Games | 20,000+ | 5,000+ | 12,000+ |
| Game studios | 150+ | 100+ | 100+ |
| In-house studio | Distribution | Distribution | No |
| Licenses | Curacao | Curacao | Romania |
| US market | Restricted | Restricted | Restricted |
| Pricing | On request | On request | On request |
The take: All three sell single-API casino aggregation from outside the US and UK regulatory perimeter, so none changes the answer for a regulated buyer. QTech Games is the deeper emerging-markets operation, with a larger team, published billing mechanics, and a retail-to-mobile product. iGP couples aggregation with its own platform products and a stronger promo layer. Groove's edge over both is the sweepstakes catalog neither peer sells openly, with the tightening 2025 US sweeps legislation as the counterweight.
Pricing & terms
Groove quotes pricing per deal. Below is how the model and the terms are structured.
Nothing about money is public. No rate card, revenue-share range, setup fee, or minimum exists for any of the three products, and the only visible mechanics are structural: one API and one contract for aggregation, the sweepstakes product launching in days, and the turnkey in weeks instead of months of building. Every deal is negotiated through sales.
The aggregation deal
Integration path
- 1Open with the sales form or sales@groovetech.com, because no documentation, sandbox, or pricing exists before that conversation
- 2Pick the product line: casino aggregation, the sweepstakes catalog, or the GrooveOn turnkey, each on its own commercial track
- 3Negotiate and sign, with every figure from revenue share to minimums set per deal
- 4Integrate the Unified Casino API, at under 4 weeks for most partners, and add the Marketing API if you want promo automation
- 5Configure your markets in Groove Command using its license filters, localization, and regulatory marking, and select the catalog per brand
- 6Go live with a dedicated account manager and 24/7 support, then layer Instant Tournaments and Free Round Bonus campaigns on top
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Can Groove's sweepstakes product get me into the US market?+
Only into the sweepstakes segment, and only with the legal exposure on your side of the table. Groove sells 4,000+ Gold Coin and Sweeps Coin-ready games from 60+ studios to social-sweeps operators running outside state gambling licensure. This is not a path into regulated US real-money iGaming or into the UK: Groove holds no US state supplier license and no UKGC. The sweeps map itself moved in 2025, when Montana, Connecticut, New York, New Jersey, and California all banned or legislated against the model. Groove supplies content and a back office, while the state-by-state compliance burden stays with the operator.
What licenses does Groove actually hold?+
One: Curaçao GCB license OGL/2024/309/0142, held by Groove Technologies N.V. under the reformed 2024-series regime. A Brazilian approval was announced in June 2026, with the type and receiving entity not yet specified. There is no MGA, no UKGC, and no US state licensing.
How big is the game library?+
20,000+ games from 150+ providers as of June 2026, up from 18,000+ at the end of 2025 and 8,000 at the 2023 rebrand.
Who uses Groove?+
Azərlotereya OJSC, Azerbaijan's state lottery, announced July 23, 2025, is the one named client of the past decade, and the 20+ operators onboarded in 2025 stay unnamed. On the reach side, roughly 286 casinos carry Groove content (third-party estimate, 2026), most of them Curaçao-licensed brands.
What does Groove cost and how fast is integration?+
Nothing about pricing is public for any of the three products: no revenue-share ranges, setup fees, or minimums, so every figure comes out of the sales process. On speed, most partners integrate in under 4 weeks, the sweepstakes product launches in days, and the turnkey in a matter of weeks, with no public documentation or sandbox to scope against beforehand.
Who owns and runs Groove?+
A private Curaçao entity, Groove Technologies N.V., with no disclosed shareholders and no funding rounds at all. Co-founder Yahale Meltzer, with the company since June 2016, is CEO. Rachel Tourgeman heads partnerships, and Giusy Campo, ex-GLI, joined as Business Development Director in 2025. The team sits in the 11-50 band.