PRace Review
6.4/10A gambling B2B demand-gen shop for platform, game, and tech vendors selling into operators, founded by an ex-BetGames COO and an ex-Square in the Air account director, registered in Vilnius in April 2024 and public since May 2025. No public case studies, and every tier is priced on request.
Our read
- Revenue up 266%, from EUR 168.3k in 2024 to EUR 615,944 in 2025, with no tax or social insurance debt.
- Founder pedigree from both sides of the trade: CEO Aiste Garneviciene built BetGames as COO and took SBC Leader of the Year 2020, and co-founder Nicholas Brown spent years as a Square in the Air account director with roughly a decade in gambling.
- A productized offer in a PR-led lane: the Establish, Engage, and Convert tiers package channel strategy, decision-maker campaigns, and full-funnel pipeline work, aimed only at gambling B2B suppliers.
- The client list is two names deep, and both are founding clients from the May 2025 launch.
- Nothing is priced: all three tiers sit behind a request.
- Two years old and run by two founders, with the 2025 net margin at 1.6%.
A gambling B2B supplier that wants a specialist demand-gen partner with founder-level attention, and that can judge the work through a pitch rather than a public case library.
A buyer who needs named, inspectable case studies or a published rate card before shortlisting.
Markets & licensing
PRace registered in Vilnius in April 2024 and spent its first year in stealth, launching publicly in May 2025.
PRace serves gambling B2B suppliers globally from Vilnius, London, and Barcelona, with no US office or entity. A US-facing supplier buys account-based reach into operator decision-makers and the founders' networks.
London was one of the two launch offices, and co-founder Nicholas Brown spent his prior years at Square in the Air, the London shop that defines this lane's old guard.
- Company registrationLithuania
- PR Ace Agency, MB, company code 306725040, VAT LT100016951819, registered April 2024 in Vilnius · EUR 615,944 revenue for 2025, with no tax or social insurance debt
- EGR B2B Awards 2026 shortlistIndustry awards
- Two categories, PR firm of the year and Marketing services supplier
Licensing tier: Nothing licensable applies to a marketing agency.
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
Engagements run through the three-tier ladder: a supplier enters at Establish, Engage, or Convert depending on whether the problem is visibility, decision-maker reach, or pipeline, and reporting is framed in cost per qualified lead, not coverage metrics. The targeting model is account-based, aimed at a universe of 2,000+ operator decision-makers, with delivery from Vilnius, London, and Barcelona.
Engagements open with a brief and a scoped tier proposal.
Services & tiers
One demand-generation system for gambling B2B suppliers, sold as a three-step ladder: Establish covers channel strategy across PR and social, brand positioning, and audits. Engage runs decision-maker growth campaigns with precision targeting and event-driven promotion. Convert delivers full-funnel builds with sales-team integration and lead magnets, all under the PRace system label.
Establish
The entry tier for a gambling B2B supplier the market does not know yet: channel strategy across PR and social, brand positioning against operator decision-makers, audience building, and brand audits as the opening diagnostic.
- Channel strategy across social and PR
- Brand positioning for suppliers selling into operators rather than players
- Audience building toward a universe of 2,000+ operator decision-makers
- Brand audits as the entry diagnostic before campaign spend
Engage
The middle tier between being known and being bought: decision-maker growth campaigns, precision targeting on the account-based model, event-driven promotion timed to the conference calendar, and audience tracking to keep the targeting current.
- Decision-maker growth campaigns aimed at operator buying committees
- Precision targeting built on the account-based marketing model
- Event-driven promotion timed to the industry conference calendar
- Audience tracking so the targeting universe stays current
Convert
The pipeline tier: full-funnel campaign builds, sales-team integration so marketing-sourced leads land inside the client's own pipeline, end-to-end campaign delivery, and lead magnets built for supplier sales cycles.
- Full-funnel campaign builds from first touch to sales handoff
- Sales-team integration so qualified leads land in the client's pipeline
- End-to-end campaign delivery under one team
- Lead magnets built for long supplier sales cycles
- Cost-per-qualified-lead reporting as the commercial frame
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Aiste Garneviciene, the ex-COO who built and scaled BetGames and took SBC Leader of the Year 2020, and Nicholas Brown, an ex-Square in the Air account director with 16 years in marketing and about ten in gambling, founded the agency together.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2024
The agency is registered in Vilnius on April 15 and works its first year in stealth, closing EUR 168.3k in revenue at a 39.6% margin.
- 2025
Public launch on May 6 with Relax Gaming and Amelco as founding clients, 15 staff, and 10+ clients.
- 2025
Barcelona joins Vilnius and London as the third delivery office, and the year closes at EUR 615,944 in revenue, up 266%, with the margin spent on scaling.
- 2026
The EGR B2B Awards shortlist carries PRace in two categories, PR firm of the year and Marketing services supplier.
Where they're pushing next
- Global gambling B2B suppliers, the only client class the agency serves
- Pipeline-stage work through the Convert tier
- Event-driven promotion around the industry conference calendar
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
PRace vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | PRace | Square in the Air | Press Box PR | Red Knot Communications |
|---|---|---|---|---|
| Founded | 2024 | 2006 | 2018 | 2019 |
| Team | 15+ | 50+ | 47+ | — |
| Pricing | On request | On request | On request | On request |
| Market posture | — | Licensed only | Mixed | Licensed only |
| Minimum engagement | All three tiers are priced on… | — | On request | On request |
Pricing & terms
PRace quotes pricing per project. Here's how the model and the terms are structured.
Three tiered engagement levels, Establish for visibility, Engage for decision-maker campaigns, Convert for pipeline delivery
The engagement
Path to launch
- 1Open with an intro call or a written brief at hello@prace.agency
- 2Pick the entry tier: Establish for visibility, Engage for decision-maker campaigns, Convert for pipeline delivery
- 3Get the scoped tier proposal, with pricing and the calendar set per deal
- 4Kick off under the chosen tier with channel strategy, audience building, or full-funnel setup depending on the entry point
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.