PRace Review
6.4/10The steepest footprint curve in the full-service lane: a gambling B2B demand-gen shop registered in April 2024 that reached a double EGR B2B 2026 shortlist about 14 months after its public launch, with revenue growth from EUR 168.3k to EUR 615,944 in the filed accounts and founders out of BetGames and Square in the Air, though the live site names zero clients and every tier is priced on request.
Our read
Relax Gaming and Amelco carry third-party launch coverage from 2025-05-06, while the live site names zero clients and the homepage metrics come with no names attached (2026-07-16).
Gambling B2B only by design, founded for the vertical with both founders from inside it, BetGames on the supplier side and Square in the Air on the agency side.
An integrated demand-gen stack of PR, social, account-based targeting, event promotion, and full-funnel builds productized into three tiers, with no SEO or paid-media product named.
Two heavyweight named founders and a 15-staff claim on an entity registered 2024-04-15, with clean filings and 266% revenue growth in the register against only two years of tenure.
A double EGR B2B 2026 shortlist on the organizer page plus a broad 2025 launch-coverage wave, with no conference exhibitor or speaker rows yet.
Filed accounts and a zero-debt registry row sit against a site that publishes no prices and no legal entity name.
Methodology. Our own score, a weighted average of six dimensions, tilted toward case evidence and gaming specialization. Weighted on the full-service agency scale, where case evidence leads at 0.20, gaming specialization and service depth carry 0.18 each, team and track record takes 0.16, and market presence and transparency close at 0.14 apiece, which lets an absolute gambling B2B focus and a fast organizer-side footprint hold up a file whose named-case layer is still the thinnest thing in it. Read the full methodology
- The lane's strongest organizer-side award row for its age: shortlisted in two EGR B2B 2026 categories, PR firm of the year and Marketing services supplier, about 14 months after the 2025-05-06 public launch.
- The only growth number in the segment backed by filed accounts: Lithuanian filings show revenue up 266% from EUR 168.3k in 2024 to EUR 615,944 in 2025, with all statements filed and zero tax or social insurance debt.
- Founder pedigree from both sides of the trade: CEO Aiste Garneviciene built BetGames as COO and took SBC Leader of the Year 2020, and co-founder Nicholas Brown spent years as a Square in the Air account director with roughly a decade in gambling.
- A productized offer in a PR-led lane: the Establish, Engage, and Convert tiers package channel strategy, decision-maker campaigns, and full-funnel pipeline work with cost-per-qualified-lead reporting, aimed only at gambling B2B suppliers.
- The work cannot yet be inspected: the live site names zero clients, and the two founding names, Relax Gaming and Amelco, rest on third-party launch coverage from May 2025 with no client-side confirmations since.
- The homepage numbers are nameless: 50+ campaigns, 93% retention, and 750k website clicks are the agency's own figures with no named engagement behind any of them.
- Nothing is priced: all three tiers sit behind a request, with no retainer floor or minimum budget published (2026-07-16).
- The site carries no legal entity name, so a buyer has to connect the PRace brand to PR Ace Agency, MB on the Lithuanian register on their own.
- Age is the continuity risk: a two-founder small partnership carrying 266% growth, with the 2025 margin compressed to 1.6% as hiring ran ahead of revenue, and no organizer-side conference exhibitor or speaker rows yet.
A gambling B2B supplier that wants a specialist demand-gen partner with founder-level attention, organizer-side momentum, and a growth story that comes out of filed accounts, and that can judge the work through a pitch rather than a public case library.
A buyer who needs named, inspectable case studies or a published rate card before shortlisting, since the live site carries neither.
Markets & licensing
No license class applies to a marketing agency, so what stands in for a register here is everything outside its own site, and for a company this young PRace has the most of it in the lane. The hard layer is the Lithuanian Register of Legal Entities row: PR Ace Agency, MB, code 306725040, registered 2024-04-15 in Vilnius, all financial statements filed, zero tax and zero social insurance debt, with 2025 revenue of EUR 615,944, up 266% from EUR 168.3k in 2024, the only growth number in the segment that comes out of filed accounts. The organizer layer is the EGR B2B Awards 2026 shortlist page, which carries PRace twice, in PR firm of the year and in Marketing services supplier, about 14 months after the 2025-05-06 public launch. The coverage layer is the launch wave itself, a six-outlet trade-press run naming Relax Gaming and Amelco as founding clients. Semrush adds a context line: prace.agency shows no organic footprint in the US or UK databases (2026-07-16), the norm for a PR-led shop whose product is not its own SEO.
PRace serves gambling B2B suppliers globally from Vilnius, London, and Barcelona, with no US office or entity. A US-facing supplier buys the account-based reach into operator decision-makers and the founders' networks rather than local presence, and nothing in the model requires a stateside footprint, since the buying committees it targets sit wherever the operators do.
London was one of the two launch offices and co-founder Nicholas Brown spent his prior years at Square in the Air, the London shop that defines this lane's old guard. The double EGR B2B 2026 shortlist puts PRace in front of the same London-centered B2B awards audience its clients sell to, which is the relevant UK signal for a supplier weighing the agency.
- Register of Legal Entities (Lithuania)Lithuania
- PR Ace Agency, MB, code 306725040, VAT LT100016951819, registered 2024-04-15 in Vilnius, activity classed as public relations and communications · Filed accounts show EUR 615,944 revenue for 2025 with zero tax and social insurance debt (2026-07-16)
- EGR B2B Awards 2026 shortlistOrganizer page
- Two categories, PR firm of the year and Marketing services supplier, the only double shortlist in this lane · On the organizer's shortlist page (2026-07-16)
Licensing tier: A young but clean profile. The entity is barely two years old and the live site carries no legal name, yet the register behind it is fully filed with zero debt and a growth number no peer in the segment can match with filings. Connect the PRace brand to PR Ace Agency, MB before contracting and the paper trail is in order.
The site itself carries no legal entity name, so the registry row is the buyer's own lookup, never a footer fact.
No restricted-market axis applies: PRace markets B2B suppliers, not gambling brands, so the operator-lane posture questions do not arise (2026).
Clients, partners & engagement
Agencies are judged on the accounts they already run and the platforms and registries they work through. The delivery model shows how the team is staffed day to day.
Engagements run through the three-tier ladder rather than open retainers: a supplier enters at Establish, Engage, or Convert depending on whether the problem is visibility, decision-maker reach, or pipeline, and reporting is framed in cost per qualified lead rather than coverage metrics. The targeting model is account-based, aimed at a universe of 2,000+ operator decision-makers, with delivery from Vilnius, London, and Barcelona.
No onboarding timeline is published. Engagements open with a brief and a scoped tier proposal, and the calendar lands there.
Services & tiers
One demand-generation system for gambling B2B suppliers, sold as a three-step ladder: Establish covers channel strategy across PR and social, brand positioning, and audits, Engage runs decision-maker growth campaigns with precision targeting and event-driven promotion, and Convert delivers full-funnel builds with sales-team integration and lead magnets, all reported in cost per qualified lead under the agency's own PRace system label.
Establish
The entry tier for a gambling B2B supplier the market does not know yet: channel strategy across PR and social, brand positioning against operator decision-makers, audience building, and brand audits as the opening diagnostic.
- Channel strategy across social and PR (2026-07-16)
- Brand positioning for suppliers selling into operators rather than players
- Audience building toward a universe of 2,000+ operator decision-makers
- Brand audits as the entry diagnostic before campaign spend
Engage
The middle tier between being known and being bought: decision-maker growth campaigns, precision targeting on the account-based model, event-driven promotion timed to the conference calendar, and audience tracking to keep the targeting current.
- Decision-maker growth campaigns aimed at operator buying committees
- Precision targeting built on the account-based marketing model
- Event-driven promotion timed to the industry conference calendar
- Audience tracking so the targeting universe stays current
Convert
The pipeline tier: full-funnel campaign builds, sales-team integration so marketing-sourced leads land inside the client's own pipeline, end-to-end campaign delivery, and lead magnets built for supplier sales cycles, reported in cost per qualified lead.
- Full-funnel campaign builds from first touch to sales handoff
- Sales-team integration so qualified leads land in the client's pipeline
- End-to-end campaign delivery under one team
- Lead magnets built for long supplier sales cycles
- Cost-per-qualified-lead reporting as the commercial frame
The history
Sales decks get rewritten for every deal. A dated record doesn't.
Aiste Garneviciene, the ex-COO who built and scaled BetGames and took SBC Leader of the Year 2020, and Nicholas Brown, an ex-Square in the Air account director with 16 years in marketing and about ten in gambling, registered PR Ace Agency, MB in Vilnius on 2024-04-15 and spent the first year in stealth, closing EUR 168.3k in revenue at a 39.6% margin. The public launch landed 2025-05-06 with a six-outlet trade-press wave that named Relax Gaming and Amelco as founding clients and put 15 industry experts on staff. Year two converted the stealth base into EUR 615,944 of filed revenue, up 266%, with the margin compressed to 1.6% as hiring ran ahead of income, and about 14 months after launch the EGR B2B Awards 2026 shortlist carried the agency in two categories, the only double in this lane.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2024
PR Ace Agency, MB is registered in Vilnius on April 15 by Aiste Garneviciene and Nicholas Brown, and the agency works its first year in stealth, closing EUR 168.3k in revenue at a 39.6% margin.
- 2025
Public launch on May 6 with a trade-press wave across six outlets, naming Relax Gaming and Amelco as founding clients, 15 staff, and 10+ clients.
- 2025
Barcelona joins Vilnius and London as the third delivery office, and the filed accounts close the year at EUR 615,944, up 266%, with the margin spent on scaling.
- 2026
The EGR B2B Awards shortlist carries PRace in two categories, PR firm of the year and Marketing services supplier, about 14 months after the public launch and the only double in this lane.
Where they're pushing next
- Global gambling B2B suppliers, the only client class the agency serves
- Pipeline-stage work through the Convert tier, the most commercially committed layer of the ladder
- Event-driven promotion around the industry conference calendar, sold ahead of the agency's own exhibitor footprint
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
PRace vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | PRace | Square in the Air | Press Box PR | Red Knot Communications |
|---|---|---|---|---|
| Founded | 2024 | 2006 | 2018 | 2019 |
| Team | 15+ | 50+ | 47+ | — |
| Pricing | On request | On request | On request | On request |
| Market posture | — | Licensed only | Mixed | Licensed only |
| Minimum engagement | None published | None published | On request | On request |
The take: Square in the Air is the lane's establishment shop and the place PRace's co-founder trained, with the client wall and tenure PRace does not have yet. Press Box PR shares the EGR B2B 2026 PR firm of the year shortlist with both of them, so the organizer page itself frames these three as the category. Red Knot Communications is the other boutique comparison, communications-led where PRace is pipeline-led. Pick PRace when a productized demand-gen ladder, founder-level attention, and growth you can read off the register matter more than an inspectable case library, and pick the older shops when named references decide the shortlist.
Pricing & terms
PRace quotes pricing per project. Here's how the model and the terms are structured.
Three tiered engagement levels, Establish for visibility, Engage for decision-maker campaigns, Convert for pipeline delivery, with cost-per-qualified-lead reporting framing
The engagement
PRace names its ladder and holds back its numbers. The Establish, Engage, and Convert tiers are real, productized engagement levels reported in cost per qualified lead, and none of them carries a public price, retainer floor, or minimum budget (2026-07-16). No rev-share or performance terms are published despite the CPQL framing. The register offers the only hard commercial read: filed 2025 revenue of EUR 615,944 across the client base, up 266% year over year, which says the ladder is selling. Budget through a scoped proposal and expect the qualified-lead cost to anchor the reporting rather than a rate card.
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Who is behind PRace, and how solid is the company?+
The operating company is PR Ace Agency, MB, a Lithuanian small partnership registered in Vilnius on 2024-04-15 under Register of Legal Entities code 306725040, the brand wordmark reads PR Ace. The founders are Aiste Garneviciene, the ex-COO who built BetGames and took SBC Leader of the Year 2020, and Nicholas Brown, an ex-Square in the Air account director with 16 years in marketing. The register is clean for its age: all financial statements filed, zero tax and social insurance debt, and 2025 revenue of EUR 615,944, up 266% from the stealth year. The one soft spot is that the live site carries no legal entity name, so the buyer makes the registry connection instead of reading it off a footer.
Which clients has PRace actually worked with?+
Two names are public: Relax Gaming and Amelco, both named as founding clients in third-party launch coverage on 2025-05-06. That carries more weight than an agency's own logo wall, though neither client has ever said so itself. Beyond those two the record is the agency's own: 10+ clients claimed at launch, the industry's biggest brands claimed now, and homepage metrics of 50+ campaigns, 93% retention, and 750k website clicks, none of which carries a name. The current site names zero clients (2026-07-16).
What does PRace sell, exactly?+
Demand generation for gambling B2B suppliers, meaning platform, game, and tech vendors selling to operators, not gambling brands chasing players. The offer is a three-tier ladder: Establish covers channel strategy across PR and social, positioning, and brand audits, Engage runs decision-maker growth campaigns with precision targeting and event-driven promotion, and Convert delivers full-funnel builds with sales-team integration and lead magnets. The account-based targeting claim is a universe of 2,000+ operator decision-makers, and the reporting frame across the ladder is cost per qualified lead.
What does PRace cost?+
Nothing is published. The Establish, Engage, and Convert tiers are named with no prices, no retainer floor, and no minimum budget attached (2026-07-16), so every number arrives in a scoped proposal. The productized ladder suggests more pricing structure than an open-retainer shop, and the cost-per-qualified-lead framing implies performance-linked reporting, but no rev-share or performance terms are published either. The only hard commercial read is the register: EUR 615,944 of filed 2025 revenue across the client base says the ladder is selling.
How real is the award momentum for a two-year-old agency?+
It comes from the organizer itself. The EGR B2B Awards 2026 shortlist page carries PRace twice, in PR firm of the year, where the category holds only three names alongside Press Box PR and Square in the Air, and in Marketing services supplier, about 14 months after the public launch and the only double shortlist in this lane. What has not caught up yet is the rest of the footprint: no organizer-side exhibitor or speaker rows on SiGMA, SBC, or iGB pages, and Semrush shows prace.agency with no organic footprint in the US or UK databases (2026-07-16), a context signal that is normal for a PR-led shop, not a knock on it.