Overall: Every day I review and filter through numerous tools, softwares and solutions for internet marketing. While there are dozens of rank tracking solutions out there, Pro Rank Tracker provides the most robust solution on the market for the most affordable price. If you're looking for a rank tracking solution for SEO, I highly recommend it.
Pros: It's very robust and allows you to hyper target pretty much anything you want to do with SEO. Also, it gives you a lot of automation with reports, which makes your life much easier if you're working with clients.
Cons: I personally prefer the previous UI but other than that it's the best tracking solution on the market for the most affordable price. Every other solution out there comes with less features and costs more.
Recommendations to other buyers: It's just a great solution and if you're serious about anything in business you need to be tracking it. So, if you're involved in SEO, I definitely recommend a rank tracking solution, and they have a free plan to get started, so you really have no excuse.