Adsterra levels up: smarter CPA Goal & 30 new languages for targeting!

As winter approaches an end, we’re here with some fresh spring-like updates that are all about giving you more control, more clarity, and more ways to scale. Powerful improvements to CPA Goal and enhanced targeting with 30 new languages are in order! Let’s take a look.

Quick recap: what is CPA Goal?

CPA Goal is a smart optimization tool that helps you turn high traffic volumes into real conversions while keeping costs under control. You set your target eCPA or conversion goals, and the system automatically disconnects underperforming placements in real time. No manual blacklists or constant monitoring, the algorithm does it for you. It’s especially powerful for advertisers who focus on CPA while buying traffic on CPM or CPC models. In short: you define the goal, and CPA Goal keeps your campaigns efficient, profitable, and scalable.

Think of it as your personal optimization assistant working 24/7 to keep your campaigns efficient and profitable. Now, this assistant’s got an upgrade to make your work even smoother.

Update #1: CPA Goal, now more flexible than ever

We’ve made CPA Goal smarter, clearer, and easier to manage with custom protection period for top placements. It means you can now define a specific time window during which high-performing placements are protected from CPA Goal checks. If a placement proves it can convert, you can lock in its performance and let it run without interruptions.

Why you’ll love it:

• Greater optimization flexibility
• Stronger control over winning traffic
• More stable results
• Less micromanagement
• More consistent performance

But that’s not all! We’ve also introduced a dedicated CPA Goal Rules page: your new command center for optimization. Here you’ll see:

• All custom rules
• All admin rules
• The exact campaigns where each rule is applied

It delivers total transparency, faster decision-making, and no hidden settings, so you always know what’s running and where.

Update #2: Go further with 30 new targeting languages

Reaching global audiences just got easier as we’ve added 30 new languages to our targeting options, opening the door to new markets and more precise localization.

What you gain:

• Higher relevance
• Better user engagement
• Improved conversion rates
• More room to scale worldwide

From niche regions to major markets – you’re covered. 

New languages include: Bengali, Burmese, Khmer, Gujarati, Georgian, Marathi, Azerbaijani, Uzbek, Norwegian Bokmål, Tamil, Telugu, Bosnian, Afrikaans, Zulu, Urdu, Kannada, Sinhala, Filipino , Amharic, Malayalam, Mongolian, Punjabi, Bihari, Armenian, Swahili, Kazakh, Oriya, Nepali, Lao, Assamese.

As you can see, these updates are all about helping you work smarter, so don’t waste any minute. Explore the new features, fine-tune your campaigns, and let Adsterra do the glow up for your optimization.

Let’s grow together!

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