The Pulse of African iGaming: Exclusive Interviews by Adsterra at SiGMA 2025

Join Adsterra as we step into the heart of SiGMA Africa 2025 to speak directly with the people driving change in Africa’s iGaming industry. No prepared lines, no sugar-coating, because these are honest, face-to-face chats with the people who are making it happen.

In this walk-and-talk format, we caught up with teams from Paripesa Bet, AfroPari, YesPlay, the Eastern Cape Gambling Board, and Kiron Interactive. Together, we caught up on some of the most pressing and fascinating topics in the African iGaming landscape, including:

• Emerging trends and how regional nuances matter
• The influence of local player habits on game formats and mechanics
• The growing dominance of mobile-first traffic 
• Tackling strategies for responsible gaming
• Regulatory changes and the crackdown on unlicensed operators
• The power of language and localization as a competitive edge

Whether you're an operator, affiliate, advertiser, or platform looking to tap into African markets, this video brings you grounded, first-hand insights from the people who know it best.

Hit play to hear what the future of African iGaming really sounds like.