Alea Review
6.8/10Founder-owned casino game aggregator out of Barcelona: one API into 16,000+ games, an MGA B2B license, and day-one certification in regulated Brazil. No US and no UK route.
Our read
- 16,000+ games behind one API, up from about 2,000 at the 2020 pivot, with Evolution, Pragmatic Play, and Hacksaw in the catalog.
- Certified in Brazil from day one of regulation, January 1, 2025, with 50+ providers cleared under its paperwork by September 2025.
- Founder-owned since 2012 with no outside investors, growing from 12 staff at the 2020 pivot to about 90 while self-funding both new products.
- No minimum fees on the aggregation deal.
- Aggregator of the Year at SiGMA in 2022, 2023, and 2024, at the global SBC Awards in 2025, and at the International Gaming Awards in 2026.
- No UKGC license and no US supplier licensing, so neither market is open.
- No public API documentation or sandbox. Every technical evaluation runs through sales.
- A staff of roughly 90 carries a 16,000-game, multi-market operation.
Operators in Brazil, Spain, Romania, and wider LatAm that want one API into a large catalog with the vendor carrying the integration work. The no-minimum-fees term and dedicated account managers suit smaller teams that would rather delegate than self-serve.
US or UK-facing brands, crypto-first casinos, and engineering-led operators that expect public API documentation, a sandbox, and operator references before signing anything.
Markets & licensing
Alea's regulatory stack rests on the Malta anchor: MGA B2B Critical Gaming Supply license MGA/B2B/807/2020, held by Alea Malta Limited and issued in the year of the pure-B2B pivot. Around it sit a Curacao GCB license, an ONJN license for Romania, and software certification in Spain and Brazil. There is no UKGC license and no US state supplier licensing.
Alea holds no US state supplier licenses. Sweepcoin support sits on the Alea Jackpot roadmap, which points at sweepstakes casinos rather than regulated iGaming. An operator with US state plans will be shopping elsewhere.
Alea has no current UKGC B2B software license. The company did hold a UKGC operating license historically, but that was B2C paperwork for SlotsMillion UK, obtained in October 2020 and moot since the brand closed in July 2024. Today it carries the MGA and Curacao GCB licenses.
- Malta (MGA) B2BMalta
- Critical Gaming Supply, Type 1 (casino) · Alea Malta Limited · MGA/B2B/807/2020
- Curacao (GCB)Curacao
- B2B supply
- Romania (ONJN)Romania
- Class II B2B license
- Spain (DGOJ)Spain
- Software certification (Spain has no separate B2B license class) · Home-market certification for the Barcelona-based company
- Brazil (SPA)Brazil
- Certified for the regulated market · Live from day one, January 1, 2025 · 50+ providers certified under Alea by September 2025
Licensing tier: A mid-tier stack anchored by the Malta B2B license.
Brazil is the flagship market, and Africa is the next push, with South Africa the target.
The US and UK sit outside the license map. Colombia is a deliberate skip on market-saturation grounds.
Casino content
Most of any catalog is the same aggregated shelf every competitor can license. What separates providers is whether any of it is their own work, and whose studios are behind it.
From content only, to an operator-configurable platform engine, to a cross-operator network.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Everything runs through one secure API into the full 16,000-plus catalog, with games delivered by iFrame so players stay on the casino domain and the operator keeps UX and wallet session control. Alea passes complete game attribute data with zero trimming, and the client area handles RTP configuration, bulk operations, free spins, and release planning. Alea itself runs the integration project end to end, and the operator carries zero technical maintenance afterward. Infrastructure is AWS, with 99.95% uptime and 21,000+ transactions per second.
Alea handles integration from first hello to go-live.
Products & tools
Aggregation stood alone until the 2025-2026 expansion bolted two sidecars onto the client base: Alea Pay for payments and the Alea Jackpot engine for promotions.
AleaPlay Aggregation
The aggregation platform itself: one secure API into 16,000+ casino games, delivered by iFrame so players never leave the operator's domain, with a client area rebuilt in 2025 around bulk operations and RTP configuration.
- 16,000+ games across slots, live casino, tables, and crash
- 250+ providers in the catalog, 160-170 of them direct integrations
- iFrame delivery keeps players on the casino domain with the operator holding the wallet session
- Configurable RTPs, bulk operations, and free-spins management in the client area
- Full game attribute data passed through with zero trimming
- Game release calendar and market-specific game recommendations
Alea Pay
A payment aggregation platform announced at ICE Barcelona in February 2025, sold exclusively to Alea's existing aggregation clients and fronted by Head of Payments Karolis Dula.
- Payment aggregation built for iGaming only
- Available solely to existing Alea aggregation clients
- Pooled client volume used to negotiate payment terms
- Launched February 18, 2025, led by Karolis Dula
Alea Jackpot
An integrated jackpot and engagement engine, shown at ICE Barcelona in January 2026 and generally available from February 4, 2026, built around campaigns that fund themselves through player contributions and admin fees.
- Multi-level jackpots with full control of visuals, mechanics, and eligibility
- Pre-launch simulator that models hundreds of campaign scenarios
- Self-funding campaign model with configurable player contributions and admin fees
- Shared liquidity across an operator's brands
- Multi-currency real-time dashboards with full auditability
- 99.99% uptime, with crypto and sweepcoin support on the roadmap
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Crypto maturity
Operators check this capability first, and depth varies enough between vendors to grade it.
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Alexandre Tomic and Charles Gross founded Alea in Barcelona in 2012 as a casino operator, and its SlotsMillion brand launched the world's first real-money VR casino in 2015. The team built a game aggregator for its own sites, productized it as ALEA Play in November 2017, then went pure B2B in 2020 with 12 people and roughly 2,000 games. The last consumer brand, SlotsMillion, closed in July 2024. The company remains private and founder-owned, with no outside investors or funding rounds at all.
Brands & clients on the platform
Corporate
- LadyLucks (2017, from IGT, divested to Takkaro in 2019)
Leadership
Milestones
- 2015
SlotsMillion, the founders' operator brand, launches the world's first real-money VR casino, five years before the company went pure B2B.
- 2017
Launches the ALEA Play B2B arm in November with 2,000+ games from 45+ suppliers, productizing the aggregator built for its own casinos.
- 2020
Pivots fully to B2B aggregation with a 12-person team and takes MGA B2B Critical Gaming Supply license MGA/B2B/807/2020.
- 2024
Closes SlotsMillion in July, completing the B2C exit, and wins Employer of the Year at the EGR B2B Awards.
- 2025
Live in regulated Brazil from day one (January 1), launches Alea Pay at ICE Barcelona, and wins Aggregator of the Year at the global SBC Awards in Lisbon in September.
- 2026
Debuts the Jackpot Engine at ICE Barcelona and wins Game Aggregator of the Year at the International Gaming Awards, with Alea Jackpot generally available from February 4.
Where they're pushing next
- Brazil (flagship)
- Mexico and Peru
- South Africa and wider Africa (SiGMA Africa 2026 gold sponsor)
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Alea vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | Alea | Relax Gaming | Hub88 |
|---|---|---|---|
| Founded | 2012 | 2010 | 2018 |
| Team | 90+ | 300+ | 49+ |
| Games | 16,000+ | 4,000+ | 26,000+ |
| Game studios | 250+ | 70+ | 200+ |
| In-house studio | Distribution | Hybrid | Distribution |
| Licenses | MGA, Curacao, Romania | UKGC, MGA, Gibraltar +8 | MGA, UAE |
| US market | Restricted | Available | Restricted |
| Pricing | On request | On request | On request |
Pricing & terms
Alea quotes pricing per deal. Below is how the model and the terms are structured.
Revenue share on GGR.
The one fixed term is no minimum fees on the aggregation deal. Alea Pay (2025) is exclusive to existing clients, and pooled client volume is used to negotiate payment terms. Alea Jackpot is included for Alea Play clients and activated through the account manager, with campaigns designed to self-fund through player contributions and admin fees.
The aggregation deal
Integration path
- 1Book a meeting through alea.com and scope your markets, since Alea's certified coverage centers on Spain, Romania, and Brazil.
- 2Negotiate the contract. Pricing is quoted per operator, and the baseline is no minimum fees.
- 3Run the single API integration, which Alea manages end to end. There is no public sandbox or self-serve documentation to work from.
- 4Clear per-market compliance, leaning on Alea's day-one Brazil certification stack where that market applies.
- 5Pick the content mix in the client area from the 16,000+ catalog, including the Felix Gaming and Spinthon exclusives, and set RTPs per market.
- 6Go live, then switch on Alea Pay or Alea Jackpot through your account manager if the bundle appeals.
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.