PartnerkinPartnerkin
iGaming Platform ProviderTurnkeyUS-native
GAN logo

GAN Review

7.1/10

The US-native B2B iGaming platform for land-based commercial and tribal casinos going online: the GameSTACK PAM, a Super RGS content aggregator with 7,000+ casino games, GAN Sports for retail and mobile betting, and simulated gaming. Acquired by Sega Sammy in May 2025.

  • Founded 2002
  • HQ Irvine, California, USA
  • 677+ team
  • Enterprise
  • Runs own B2C
  • Updated Aug 12, 2026
Our take

The US-native platform. GAN built GameSTACK for American casinos: a PAM plus a Super RGS content aggregator (7,000+ games), GAN Sports for retail and mobile betting, and a simulated-gaming product for land-based operators. It powers FanDuel, Wynn, Ocean, and Churchill Downs in regulated US states. Sega Sammy bought it in May 2025 and took it private, so it now sits inside a much larger gaming-machine group.

USLicensedUKUKGC (legacy)CryptoNoneSportsIn-house
24 yrsin market7,000+Games
Request introPricing
Category
iGaming Platform ProviderTurnkey
Best for
Enterprise
Game catalog
7,000+Games
Products
iSight Back OfficeGame Publishing & Distribution
Licenses
US-NJUS-PAUS-MIUS-CTUS-WVUS-INUS-tribal
Verticals
CasinoLive casinoSportsbookSocial gaming
ContentAggregator + own studios
US / UK
US · LicensedUK · UKGC (legacy)
PricingOn request
OwnershipPart of Sega Sammy Holdings Inc.
Regions
US
Verdict

Our read

7.1/10
GoodReviewed by Partnerkin ResearchAugust 2026
Games & content7.5

Super RGS aggregates 7,000+ casino games, plus a proprietary publishing studio and exclusive US online rights to Ainsworth and Incredible Technologies. Strong content, but a US-only catalog.

Payments5.5

Fiat-only through licensed US payment rails, with no native crypto in the cashier.

Platform & tech7.5

Proprietary GameSTACK PAM on a single worldwide codebase, with omnichannel built in via the iBridge Framework and state-by-state deployments behind it.

Support & onboarding6.5

Managed onboarding and a dedicated account manager for enterprise casino clients, with SLA terms agreed per contract.

Compliance & licensing8.0

The strong suit: live and licensed across multiple US states plus tribal jurisdictions, GLI-certified, built for US regulation. UK and EU breadth is not part of the brief.

Commercials & transparency6.0

On-request pricing and no white-label route, now private under Sega Sammy. Ownership is clear, and the clients are named.

Methodology. Our own score, a weighted average of six dimensions, tilted toward platform and games. US-native licensing and a real content-aggregation RGS do the lifting here. US-only reach, fiat-only payments, and the absence of a white-label route earn fewer points. Read the full methodology

Strengths
  • The clearest US-native B2B platform here. GameSTACK was built for US state regulation and tribal gaming from the start.
  • Super RGS carries 7,000+ casino games plus exclusive US online rights to Ainsworth and Incredible Technologies.
  • Genuine omnichannel: the iBridge Framework links online play to the physical casino floor, loyalty club, and comps, which matters to land-based operators.
  • Marquee US clients, each named: FanDuel runs on GameSTACK (16.4% of FY2023 revenue), plus Wynn/WynnBET, Ocean Casino, Churchill Downs, and Parx.
  • Now backed by Sega Sammy, a deep-pocketed Japanese gaming group that also bought Stakelogic in 2025. That backing de-risks the small-company balance sheet.
Watch-outs
  • US-only in practice. It holds an active legacy UKGC software license but no MGA, and it doesn't actively serve the UK, so it's not a route into Europe or hard-regulated international markets.
  • Fiat-only and US-rails. No native crypto in the cashier, which is built for licensed US payment channels.
  • The aggregated catalog is US-certified only: 7,000+ games runs deep for state markets but is a fraction of what the offshore aggregation hubs list.
  • Now private inside Sega Sammy, with the GAN brand folding into the parent (gan.com already redirects to Sega Sammy Creation), so the counterpart is the group rather than a standalone GAN.
  • No white-label route and no affiliate system in the toolkit. GameSTACK is an enterprise deal for licensed casino operators, and launches take months, so a startup chasing a quick, cheap launch has nothing to buy here.
Best for

US land-based commercial and tribal casinos taking real-money iGaming, sports betting, or social casino online (or omnichannel) on a platform that already holds state licenses and understands US regulation.

Not for

Operators outside the US, crypto-native casinos, anyone who wants a European multi-jurisdiction footprint (MGA, UKGC, Sweden), or a startup chasing the cheapest fastest white label.

Similar providers
PlaytechGiGEveryMatrixWhite Hat Gaming
Where you can run it

Markets & licensing

GAN is the US-native B2B platform, GameSTACK is licensed and live across the regulated US iGaming states plus a tribal jurisdiction, and it powers FanDuel. It also holds a legacy UK software license, but the US is the whole business.

United States
Licensed

Licensed across the regulated US iGaming states plus tribal gaming, GameSTACK was built for US state and tribal regulation rather than retrofitted from an offshore product.

United Kingdom
UKGC software license (legacy)

GAN (UK) Limited holds an active UK Gambling Commission remote gambling software license, but GAN's B2B focus is entirely the US, the UK is not a market it sells GameSTACK into.

B2B licenses
US, New JerseyUnited States
B2B iGaming supplier · NJ Division of Gaming Enforcement (NJDGE)
US, PennsylvaniaUnited States
B2B iGaming supplier · PA Gaming Control Board (PGCB)
US, MichiganUnited States
B2B iGaming supplier · Michigan Gaming Control Board (MGCB)
US, ConnecticutUnited States
B2B iGaming supplier · CT Dept. of Consumer Protection, Gaming Division
US, West VirginiaUnited States
B2B iGaming supplier · West Virginia Lottery
US, IndianaUnited States
B2B supplier registration (sports betting, no online casino in IN) · Indiana Gaming Commission
US, TribalUnited States (tribal)
B2B supplier · Sault Ste. Marie Tribe of Chippewa Indians Gaming Commission
Canada, OntarioCanada
Registered iGaming supplier · AGCO / iGaming Ontario · live since Apr 2022
United Kingdom (UKGC)United Kingdom
Remote gambling software (B2B) · GAN (UK) Limited · license 002604-R-104107-029 · issued 2009, active

Licensing tier: tier-1 US footprint, licensed or approved in more than a dozen US states plus a tribal gaming jurisdiction. Several are sports-betting/supplier registrations rather than iGaming. Sega Sammy completed its acquisition of GAN in May 2025.

Certifications
GLI (tested/certified)
Live & certified markets
US, New JerseyUS, PennsylvaniaUS, MichiganUS, ConnecticutUS, West VirginiaCanada, Ontario

Live real-money markets are anchored by FanDuel's GameSTACK casino footprint (CT, MI, NJ, PA, WV). GAN Sports and Simulated Gaming extend the supplier footprint across more states. Ontario is live via GameSTACK PAM.

No published restricted-market list, GAN is a US-regulated B2B supplier and sells only into licensed US (and Ontario) jurisdictions.

Ways to launch

Solutions

The packaging decides more than the price, starting with whose license you go live on. Each card opens to the full terms.

GameSTACK Platform

Turnkey US iGaming platform (PAM)License: operatorVisit
GameSTACK Platform — product render

GameSTACK is the core of GAN's business, the platform FanDuel and a long list of US casino operators run on. It is a turnkey PAM built specifically for US-regulated real-money gaming, with a single worldwide codebase that lets GAN deploy across states with different rules. The omnichannel story is what sets it apart: the iBridge Framework links the online platform back to the physical casino's management system, so loyalty, comps, and player data flow between the floor and the website.

Don't mistake it for a quick white label: this is an enterprise SaaS deal. You hold your own state license, GAN provides the platform and support on a revenue-share or license model, and launches run on an enterprise timeline. For a US land-based operator going online, that's exactly the point: a platform that already understands state and tribal regulation.

Commercials & ownership
Pricing model
Revenue share / SaaS license
Setup fee
On request
Time to launch
Months (enterprise build)
License holder
You (the operator)
Player & data ownership
Operator owns the data
Brand
Yours
Operations
Self-managed with GAN support

Approximate figures carry a tilde. The vendor quotes each project individually.

What's included
  • GameSTACK PAM: player registration, wallet, account funding
  • iSight Back Office with business intelligence and marketing
  • iBridge Framework linking online to the casino management system
  • SENSE3 Mobile for apps and mobile web
  • Third-party content, payments, and KYC integrations
Path to launch
  1. 1Confirm your US state and tribal license footprint and which markets you want online
  2. 2Integrate the GameSTACK PAM for player accounts, wallet, and back office
  3. 3Add Super RGS for casino content aggregation (7,000+ games)
  4. 4Add GAN Sports for retail kiosks and on-property mobile betting if needed
  5. 5Wire up payments, KYC, and responsible gaming per state
  6. 6Certify with GLI and the state regulators, then go live
Full specification
Operates own B2CDemo availablePAMMulti currencyHosting includedMulti brandOmnichannel retailResponsivePayment consultingManaged servicesMulti project backofficeOngoing maintenanceOnboarding trainingAML KYC per jurisdictionUs restricted
Legal entityGAN Limited
Product linesGameSTACKGAN SportsSimulated Gaming

GameSTACK (platform/PAM), GAN Sports (B2B sportsbook), Simulated Gaming (social).

B2C brandsCoolbet
AcquisitionsCoolbet

Acquired Coolbet (B2C sportsbook) in 2021 for ~$167M.

Founded year2002
HeadquartersIrvine, California, USA
OfficesUSAEstonia
Company size677+
Company tierEnterprise
OwnershipPart Of Group
Parent groupSega Sammy Holdings Inc.
Annual revenue est$129.4M (FY2023 group, B2B segment $43.2M)
Delivery modelsTurnkeySaaS
Product verticalsCasinoLive CasinoSportsbookSimulated Gaming
Target segmentEnterprise
Key regionsUS
Years in market24
Websitegan.com

gan.com and gameaccount.com both 301-redirect to segasammycreation.com.

In house game studioHybrid

A publishing studio recreates land-based titles for online play, with exclusive US online rights to Ainsworth and Incredible Technologies, alongside Super RGS aggregation.

B2B licensesUS-NJUS-PAUS-MIUS-CTUS-WVUS-INUS-tribal
CertificationsGLI
Platform originProprietary
Wallet topologySingle
Wallet integrationSeamless
ArchitectureModular
Hosting modelCloud
License ownershipOperator
Live regulated marketsUS-NJUS-PAUS-MIUS-CTUS-WVUS-IN
Software certified marketsUS-NJUS-PAUS-MIUS-CTUS-WVUS-IN
Notable clients
FanDuelWynn / WynnBETOcean Casino ResortChurchill DownsSoaring Eagle Casino & ResortParx CasinoStation Casinos

Not disclosed: Brand aliases, In house studios, Crypto currencies supported.

Available as add-ons:Managed trading services (GAN Sports)iSight Back Office marketing and BIThird-party content via Super RGSKYC and age verification integrationsResponsible gaming controls
How it connects

Integrations & engineering

One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.

Distinctive fieldThe named partners and the stack behind the platform.
One unified API

GameSTACK is built to integrate with best-in-breed third parties for content, payments, and age verification instead of locking operators into a closed catalog. Its Super RGS is itself an aggregation layer that can sit on top of an operator's own or a third-party platform and deliver GAN's proprietary games plus 7,000+ third-party titles across US states. The iBridge Framework connects the online platform back to the physical casino's management system, so loyalty runs across the floor and the website.

Time to integrate

Enterprise builds run months, scoped per operator and per state

Casino content (aggregation)
Super RGS aggregates GAN's proprietary games and 7,000+ third-party titles
Ainsworth Game Technology (exclusive US online rights)Incredible Technologies (exclusive US online rights)GAN proprietary game studio
Sportsbook
GAN Sports: in-house US sports betting with managed trading services, retail kiosks, and on-property mobile
GAN Sports (built on the Coolbet sportsbook tech)
Omnichannel / land-based
iBridge Framework links the online platform to the casino management system
iBridge Framework (CMS integration)iSight Back Office
Compliance
Built for US-regulated real-money gaming
GLI (testing/certification)Third-party KYC / age verification
Stack:GameSTACK IGS (single worldwide codebase)iBridge FrameworkSENSE3 MobileCloud-hosted
The toolkit

Products & tools

What GAN actually ships: the GameSTACK PAM and platform, the Super RGS content aggregator, GAN Sports for retail and mobile betting, and simulated gaming for land-based casinos going online.

Under the hood

Platform & capabilities

Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.

Platform
PAMMulti-currencyMulti-brandOpen APIAPI type:REST3rd-party integrationsResponsiveWallet:SingleWallet integration:SeamlessArchitecture:ModularHosting:CloudHosting includedOmnichannel retail
Engagement & CRM
Bonus engineCRMCRM type:In houseMarketing automationComms channels:Email, Sms, Push
Reporting & BI
BI reportingReal-time reportingCustom dashboardsData export
Risk & compliance
Risk managementKYC / AMLTransaction monitoringMulti-jurisdictionResponsible gamingRG tools:Deposit limits, Self exclusion, Session limits, Reality checks, Time outs
The catalog

Casino content

Most of any catalog is the same aggregated shelf every competitor can license. What separates providers is whether any of it is their own work, and whose studios are behind it.

7,000+Games
In-house gamesLive casinoDemo / free-play
Game types
SlotsLive DealerTable
Jackpots
Content only

From content only, to an operator-configurable platform engine, to a cross-operator network.

Beyond casino

Sportsbook & verticals

A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.

Sportsbook
Yes
Origin: In house
Trading: In house
Other verticals
Cashier

Payments & cashier

A platform comes with its own cashier. Whatever PSPs are already wired in can be switched on without a new integration project.

Method types
CardsE-walletsBank transferLocal methods
Payment orchestrationCrypto accepted
At a glance

Crypto & risk maturity

Crypto support and risk controls are the two capabilities operators check first, so each carries its own grade.

Crypto support
None
Fiat on/off-ramp
Fraud & AML detection
Rules
KYC / AMLTransaction monitoringRisk managementReg. reporting: Automated
Track record

The history

Sales decks get rewritten for every deal. A dated record doesn't.

GAN traces back to GameAccount Network, founded in 2002 in the UK, which first generated revenue that December. It listed on the London Stock Exchange's AIM in 2013, reincorporated in Bermuda as GAN Limited, and IPO'd on Nasdaq (GAN) in May 2020. It acquired Coolbet (Vincent Group p.l.c., Malta) on 1 January 2021 to add a B2C arm and sportsbook technology. Sega Sammy Creation Inc. completed its acquisition of GAN on 27 May 2025, taking the company private as a wholly owned subsidiary of Sega Sammy Holdings.

$129.4MGroup revenue
$43.2MB2B segment revenue
$86.3MB2C revenue
677Employees
7,000+Aggregated game library
16.4%FanDuel share of revenue

Brands & clients on the platform

FanDuelWynn / WynnBETOcean Casino ResortChurchill DownsSoaring Eagle Casino & ResortParx CasinoStation Casinos

Corporate

Legal entity
GAN Limited
Parent group
Sega Sammy Holdings Inc.
Delivery
Turnkey
Product lines
GameSTACKGAN SportsSimulated Gaming
Own B2C brands
Coolbet
Acquisitions
  • Coolbet
Offices
USAEstonia

Leadership

Seamus McGill
Chief Executive Officer (since 2023)

Milestones

  1. 2002

    Founded as GameAccount Network in the UK.

  2. 2013

    Listed on the London Stock Exchange's AIM.

  3. 2020

    IPO'd on Nasdaq (GAN) in May, raising capital to push the US B2B platform.

  4. 2021

    Acquired Coolbet (Vincent Group, Malta) on 1 January, adding a B2C arm and sportsbook technology.

  5. 2022

    Launched GAN Sports, its US B2B sports-betting product, with managed trading services.

  6. 2025

    Sega Sammy Creation completed its ~$96M acquisition on 27 May. GAN delisted from Nasdaq and became a wholly owned Sega Sammy subsidiary.

Where they're pushing next

  • United States (real-money iGaming states)
  • United States (simulated gaming / social casino)
  • United States and Canada (GAN Sports)
The company

Longevity and ownership

Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.

24 yrsTrack record
Key people public
Yes
How it stacks up

GAN vs alternatives

No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.

AttributeGANPlaytechGiG
Founded200219992008
Team677+7,900+350+
Games7,000+1,000+—
In-house studioHybridYesNo
Payment methods—1,000+720+
SportsbookYesYesYes
CryptoNoNoNo
LicensesUS-NJ, US-PA, US-MI +4UKGC, MGA, Gibraltar +2MGA, UKGC, Sweden +6
US marketAvailableAvailableAvailable
PricingOn requestOn requestOn request

The take: GAN is the US-native specialist. GameSTACK was built for US state and tribal regulation, and it powers FanDuel and Wynn. Playtech is far larger and global, with eight in-house studios, an in-house sportsbook, and tier-1 European plus US licensing. GiG is the closest peer on scale and the regulated-markets angle, but it's European-rooted (MGA, UKGC, Sweden, Spain) with only a thin US footprint, where GAN's whole business is the US.

Commercials

Pricing & terms

GAN quotes pricing per project. Here's how the model and the terms are structured.

Revenue-share and/or managed fee, per deal

Demo / sandbox available

Turnkey

ModelOn request
Setup feeOn request
License held byOperator
Managed servicesYes
Managed services
Onboarding & trainingOngoing maintenanceMulti-project back officePayment consulting
Request commercials
Working with them

Support & account management

You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.

24/7 supportDedicated account managerB2B supportMulti-language
Channels
EmailPhone
Questions

Frequently asked

The things operators actually ask before signing.

Who owns GAN now?+

Sega Sammy. Sega Sammy Creation Inc., a subsidiary of Japan's Sega Sammy Holdings, completed its acquisition of GAN Limited on 27 May 2025 for about $96M ($1.97 per share). GAN delisted from Nasdaq that same day and is now a wholly owned Sega Sammy subsidiary, so it's no longer an independent public company.

What is GameSTACK?+

GameSTACK is GAN's enterprise iGaming platform and player account management system. It's the turnkey technology US casino operators run real-money online casino, sports betting, and simulated gaming on, built for US state and tribal regulation, with a single worldwide codebase and omnichannel ties back to the physical casino floor through GAN's iBridge Framework.

Is GAN available in the US and UK?+

The US is home turf: GAN is licensed and live across multiple US states plus tribal jurisdictions, and it powers operators like FanDuel and Wynn. The UK is a different story. GAN (UK) Limited still holds an active legacy UKGC remote gambling software license (number 002604-R-104107-029, issued 2009), but the company pivoted fully to the US and doesn't pursue UK B2B supply today.

Is Coolbet a GAN client?+

No. Coolbet is GAN's own B2C casino and sportsbook brand, acquired on 1 January 2021, operating mainly in Europe, Latin America, and Canada. It's a brand GAN runs itself, not a B2B customer. The B2B side (GameSTACK, Super RGS, GAN Sports, and simulated gaming) is the part casino operators license.

Does GAN support crypto?+

No. GameSTACK is built for US-regulated real-money gaming, which is fiat-only and runs through licensed US payment rails. There's no native crypto cashier. Operators building around crypto will find SOFTSWISS a closer match.

What is Super RGS?+

Super RGS is GAN's content-aggregation engine: a remote gaming server aggregator that delivers GAN's proprietary games plus a library of 7,000+ third-party casino titles. It can sit on top of an operator's own or a third-party platform across US states, and it carries exclusive US online rights to Ainsworth and Incredible Technologies content.

How much does GAN cost and how long does it take to launch?+

GAN sells enterprise platform contracts to licensed casino operators, so pricing is settled deal by deal, typically as a revenue share or SaaS license, and there's no white-label route. Launches run on a timeline measured in months, scoped per operator and per state.