Another birthday, another reason to pause for a moment. Looking back reminds us how far we've come, but even more importantly, what has stayed the same.
This August, Adsterra celebrates 13 years in adtech. During that time, we've launched new ad formats, expanded across global markets, welcomed thousands of publishers and advertisers, and watched our partners grow alongside us. Through every milestone, we’ve always been loyal to the values that shaped us from day one.
That idea inspired this year's birthday theme: Stay close to your Essence – grow far beyond wealth. Here, we advocate that sustainable success isn't only measured in numbers and dollars. It's also measured in loyalty to your principles and growth mindset that helped you reach these heights.
Every affiliate has a unique way of approaching the game. You can rely on data before making a move or be a fearless tester. Maybe you instinctively spot promising GEOs before they become everyone's favorite? Well, different strategies and different personalities, yet each one reflects something deeper.
We've prepared a short interactive quiz designed for publishers, advertisers, and everyone who enjoys affiliate marketing. Don't expect technical questions or optimization formulas. Instead, you'll answer light, everyday questions about your habits, decisions, and way of thinking. As you go, you'll also come across useful optimization tips, product insights, and a few hidden surprises we've tucked into the experience.
At the finish line, you'll unlock your personal Essence Card revealing which of the Mighty 9 archetypes matches your affiliate style. We won't spoil the results because finding your archetype is part of the fun.
Once your card is ready, save it, compare it with friends, or post it on social media. Share it on Instagram, Facebook, LinkedIn, or X before August 31, tag Adsterra, and add #AdsterraEssence.
Besides showing off your archetype, you'll also get a chance to win $100 in our social media giveaway if you do the steps described above. We’ll announce the random winner on September 2 to receive the prize via the preferred payment method.
The quiz comes with another bonus. Before starting, simply enter the email linked to your Adsterra account, and you'll automatically join our main birthday giveaway. Check that your account is active; this is a must!
Here's what's waiting:
The quiz offers more than an entertaining result. You'll discover practical affiliate marketing ideas, optimization recommendations, and several hidden bonuses throughout the experience. And if you're only getting started with Adsterra, you may even uncover a little welcome gift while exploring.
Over the past 13 years, markets have changed, trends have shifted, and technologies have evolved. But curiosity, consistency, smart decisions, and strong partnerships never go out of style. Maybe that's exactly what your essence is. It could also be something completely different.
There's only one way to find out.
Take the "What's Your Essence?" quiz, discover the affiliate archetype that reflects your style, and celebrate Adsterra's 13th birthday with us.